Skip to content

Kabuki Brush

Fail

Shoppers spend an estimated $66K a year here, so Kabuki Brush is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£66K/yr135K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
67%top-5 click share · 14 brands · 24 sellers

Flapen Score

Kabuki Brush against its category

The dotted line is the Beauty average. Past it, Kabuki Brush is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kabuki Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kabuki Brush 135K times last year and spent an estimated £66K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
7.8%
Market size, estimated
£66Ka year
Peak month
December1.5× the quietest month
Top search term
kabuki brush76K searches a year

02 · Price

A sale here is worth £6.26.

Listings sell for £6.26 on average, from £2.79 to £21.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.26 that is £2K to £3K a year per listing.

Average price
£6.26under the $15 to $100 sweet spot
Price range
£2.79–£21.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #44 within Tools & Accessories. It carries 6,433 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#44in Tools & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,433per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kabuki Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

16%

  • HAPPITON27%
  • Lamora19%
  • KESHIMA14%
  • Laura Geller Beauty14%
  • IMPORA LONDON7%
  • YOUDALIS4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Kabuki Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kabuki Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kabuki brush76K/yr
  • kabuki foundation brush39K/yr
  • powder foundation brush8K/yr
  • kabuki brushes5K/yr
  • large foundation brush4K/yr
  • kabuki3K/yr

Reviews and returns

What reviews say buyers love and hate about Kabuki Brush

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brush Quality”
14%of negative reviews mention “Durability”
0.3%of orders come back
“broke within a week”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kabuki Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data