kabuki brush
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£2.79–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,432.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.26avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 135K searches
According to Flapen's Amazon United Kingdom niche tracking, kabuki brush is a £66K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
kabuki brush market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £63K–£78K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 3.0%
- Avg brand age
- 42 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
24
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
16%
- HAPPITON27%
- Lamora19%
- KESHIMA14%
- Laura Geller Beauty14%
- IMPORA LONDON7%
- YOUDALIS4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top kabuki brush search terms
- kabuki brush76K/yr
- kabuki foundation brush39K/yr
- powder foundation brush8K/yr
- kabuki brushes5K/yr
- large foundation brush4K/yr
- kabuki3K/yr
Top kabuki brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAPPITON Kabuki Face Brush for Powder Foundation & Blush Blending & Buffing with Aluminum Handle
HAPPITON£4.154.4★1,880 rev
Make Up Brush Foundation Kabuki Flat Top - Perfect For Blending Liquid Cream or Flawless Powder Cosmetics - Buffing Stippling Concealer - Premium Quality Synthetic Dense Bristles!
Lamora£5.824.6★14,936 rev
Flat Top Kabuki Brush By Keshima - Premium Foundation Brush Buffing Brush Blending Brush Face Brush
KESHIMA£5.344.6★39,427 rev
LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid Cream and Powder Face Makeup With Aluminum Handle
Laura Geller Beauty£9.524.4★12,751 rev
Makeup Brush Foundation Brush Kabuki Flat Top Face Brushes for Liquid Cream or Flawless Powder Buffing Stippling Concealer
HAPPITON£3.324.5★2,214 rev
Newest
by launch date
Vexorlian Retractable Makeup Brush Set 2 Pcs Travel Kabuki Foundation & Blush Brushes with Cover
Vexorlian£4.6423 rev
Kabuki Angled Makeup Brush for Powder Cream Liquid Foundation Sunscreen Blush Blending & Bronzer - Professional Full Face Make Up Brush - Vegan & Cruelty Free
SaDM Shiny£5.60342 rev
self brush Kabuki Foundation Body Makeup Brushes for Face Spray (Black-Brown)
NQEUEPN£3.621,060 rev
Ksvsonrvi Foundation Brush Flat Top Kabuki Soft Premium Makeup Brush Tool Perfect for Liquid Cream and Powder Cosmetics with Protective Case Black
Ksvsonrvi£3.90137 rev
LAURA GELLER NEW YORK Blending Beauties Two-Piece Makeup Brush Gift Set for Powders and Foundation
Laura Geller Beauty£10.72492 rev
Trending
90-day click momentum
LAURA GELLER NEW YORK 59mm Baked Balance-n-Brighten Foundation with Kabuki Brush Makeup Set Porcelain
LAURA GELLER NEW YORK£21.484.2★
LAURA GELLER NEW YORK Blending Beauties Two-Piece Makeup Brush Gift Set for Powders and Foundation
Laura Geller Beauty£10.724.4★
Ksvsonrvi Foundation Brush Flat Top Kabuki Soft Premium Makeup Brush Tool Perfect for Liquid Cream and Powder Cosmetics with Protective Case Black
Ksvsonrvi£3.904.5★
Vexorlian Retractable Makeup Brush Set 2 Pcs Travel Kabuki Foundation & Blush Brushes with Cover
Vexorlian£4.643.7★
Kabuki Angled Makeup Brush for Powder Cream Liquid Foundation Sunscreen Blush Blending & Bronzer - Professional Full Face Make Up Brush - Vegan & Cruelty Free
SaDM Shiny£5.604.4★
What buyers say about kabuki brush
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing brush”
“Great quality brushes”
“The bristles are soft”
“Good price”
“As advertised”
“This is a really handy brush”
“Great size”
“Lovely application”
“Good coverage”
“easy to clean”
What buyers complain about
“broke within a week”
“Rubbish quality as others said”
“Very small”
“Too expensive”
“Bristles falling out very quickly”
“Too soft”
“it's a pity it doesn't feel more sturdy”
“Couldn't use it after my primer for my liquid”
“the bristles aren't soft”
“I accidentally got liquid on the glued part”
Top return reasons
Common questions
- Is kabuki brush profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the kabuki brush niche?
- 14 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in kabuki brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.3%.
- When does demand for kabuki brush peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the kabuki brush niche?
- Listings span £2.79–£21.48; the average listing price is £6.26 (sweet spot $15–$100). The average incumbent carries 6,433 reviews — the moat a new listing must climb.