Kabuki Brush
FailShoppers spend an estimated $66K a year here, so Kabuki Brush is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £66K/yr135K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 67%top-5 click share · 14 brands · 24 sellers
Flapen Score
Kabuki Brush against its category
The dotted line is the Beauty average. Past it, Kabuki Brush is stronger. Inside it, weaker.
Market
The Kabuki Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kabuki Brush 135K times last year and spent an estimated £66K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £66Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- kabuki brush76K searches a year
02 · Price
A sale here is worth £6.26.
Listings sell for £6.26 on average, from £2.79 to £21.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.26 that is £2K to £3K a year per listing.
- Average price
- £6.26under the $15 to $100 sweet spot
- Price range
- £2.79–£21.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #44 within Tools & Accessories. It carries 6,433 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #44in Tools & Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,433per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Kabuki Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HAPPITON Kabuki Face Brush for Powder Foundation & Blush Blending & Buffing with Aluminum Handle
- Price
- £4.15
- Rating
- 4.4/5
- Reviews
- 1,880
- Age
- 6y ago

Make Up Brush Foundation Kabuki Flat Top - Perfect For Blending Liquid Cream or Flawless Powder Cosmetics - Buffing Stippling Concealer - Premium Quality Synthetic Dense Bristles!
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 14,936
- Age
- 10y ago

Flat Top Kabuki Brush By Keshima - Premium Foundation Brush Buffing Brush Blending Brush Face Brush
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 39,427
- Age
- 12y ago

LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid Cream and Powder Face Makeup With Aluminum Handle
- Price
- £9.52
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 6y ago

Makeup Brush Foundation Brush Kabuki Flat Top Face Brushes for Liquid Cream or Flawless Powder Buffing Stippling Concealer
- Price
- £3.32
- Rating
- 4.5/5
- Reviews
- 2,214
- Age
- 6y ago
Trending
estimated 90-day click momentum
LAURA GELLER NEW YORK 59mm Baked Balance-n-Brighten Foundation with Kabuki Brush Makeup Set Porcelain
- Price
- £21.48
- Rating
- 4.2/5
- Reviews
- 2,594
- Age
- 4y ago

LAURA GELLER NEW YORK Blending Beauties Two-Piece Makeup Brush Gift Set for Powders and Foundation
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 492
- Age
- 3y ago

Ksvsonrvi Foundation Brush Flat Top Kabuki Soft Premium Makeup Brush Tool Perfect for Liquid Cream and Powder Cosmetics with Protective Case Black
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 2y ago

Vexorlian Retractable Makeup Brush Set 2 Pcs Travel Kabuki Foundation & Blush Brushes with Cover
- Price
- £4.64
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 8mo ago

Kabuki Angled Makeup Brush for Powder Cream Liquid Foundation Sunscreen Blush Blending & Bronzer - Professional Full Face Make Up Brush - Vegan & Cruelty Free
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 1y ago
Newest
by launch date
Vexorlian Retractable Makeup Brush Set 2 Pcs Travel Kabuki Foundation & Blush Brushes with Cover
- Price
- £4.64
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 8mo ago

Kabuki Angled Makeup Brush for Powder Cream Liquid Foundation Sunscreen Blush Blending & Bronzer - Professional Full Face Make Up Brush - Vegan & Cruelty Free
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 1y ago

self brush Kabuki Foundation Body Makeup Brushes for Face Spray (Black-Brown)
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,060
- Age
- 2y ago

Ksvsonrvi Foundation Brush Flat Top Kabuki Soft Premium Makeup Brush Tool Perfect for Liquid Cream and Powder Cosmetics with Protective Case Black
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 2y ago

LAURA GELLER NEW YORK Blending Beauties Two-Piece Makeup Brush Gift Set for Powders and Foundation
- Price
- £10.72
- Rating
- 4.4/5
- Reviews
- 492
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
24
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
16%
- HAPPITON27%
- Lamora19%
- KESHIMA14%
- Laura Geller Beauty14%
- IMPORA LONDON7%
- YOUDALIS4%
- Open — no brand owns it (8 brands, 16%)
Demand
Kabuki Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Kabuki Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kabuki brush76K/yr
- kabuki foundation brush39K/yr
- powder foundation brush8K/yr
- kabuki brushes5K/yr
- large foundation brush4K/yr
- kabuki3K/yr
Reviews and returns
What reviews say buyers love and hate about Kabuki Brush
We read the reviews and the return reasons for every product selling here.
“broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kabuki Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









