K18 Dry Shampoo
K18 Dry Shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is K18 Dry Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, K18 Dry Shampoo is a £716K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
K18 Dry Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.1% over the last 90 days and 9.8% of searches end in a purchase.
£716K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 27 products
Top K18 Dry Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
K18 AirWash Dry Shampoo Non-Aerosol Balances Scalp & Controls Excess Oil Production 47ml
- Price
- £20.02
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 11mo ago
LivingProof Perfect Hair Day Dry Shampoo for Women & Men Detoxifies Scalp
- Price
- £16.17
- Rating
- 4.2/5
- Reviews
- 8,842
- Age
- 10y ago
COLOR WOW Insta-WOW Advanced Dry Shampoo Breaks down and removes oil for shampoo-grade results | No grit no clumping no powdery residue | Best dry shampoo for oily hair
- Price
- £19.28
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 10mo ago
Living Proof Perfect Hair Day Advanced Clean Dry Shampoo for Women & Men Breakthrough Formula Cleans & Cares Like a Rinse-Out Shampoo
- Price
- £17.43
- Rating
- 3.9/5
- Reviews
- 378
- Age
- 4y ago
K18 AirWash Dry Shampoo Non-Aerosol Balances Scalp & Controls Excess Oil Production 118ml
- Price
- £40.00
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 1y ago
Trending
90-day click momentum
K18 Damage Shield Wash Care Set Full-Size Colour-Safe Protective Shampoo + Conditioner Reduces Frizz And Tangles Maintains Hair Health Protects From Damage
- Price
- £51.77
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3mo ago
K18 PEPTIDE PREP Colour-Safe Detox Clarifying Shampoo Non-Stripping pH-Optimised Cleanse Removes Product Buildup Dirt Oils & Metals 473ml
- Price
- £49.36
- Rating
- 4.4/5
- Reviews
- 2,446
- Age
- 2mo ago
K18 AirWash Dry Shampoo Non-Aerosol Balances Scalp & Controls Excess Oil Production 47ml
- Price
- £20.02
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 11mo ago
Living Proof Perfect Hair Day Advanced Clean Dry Shampoo for Women & Men Breakthrough Formula Cleans & Cares Like a Rinse-Out Shampoo Eliminates Oil & Sweat Leaves Hair Soft Shiny & Residue-Free
- Price
- £24.60
- Rating
- 3.9/5
- Reviews
- 378
- Age
- 3y ago
K18 PEPTIDE PREP Colour-Safe Detox Clarifying Shampoo Non-Stripping pH-Optimised Cleanse Removes Product Buildup Dirt Oils & Metals 250ml
- Price
- £29.86
- Rating
- 4.4/5
- Reviews
- 2,446
- Age
- 4y ago
Newest
by launch dateK18 PEPTIDE PREP Colour-Safe Detox Clarifying Shampoo Non-Stripping pH-Optimised Cleanse Removes Product Buildup Dirt Oils & Metals 473ml
- Price
- £49.36
- Rating
- 4.4/5
- Reviews
- 2,446
- Age
- 2mo ago
K18 Damage Shield Wash Care Set Full-Size Colour-Safe Protective Shampoo + Conditioner Reduces Frizz And Tangles Maintains Hair Health Protects From Damage
- Price
- £51.77
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 3mo ago
COLOR WOW Insta-WOW Advanced Dry Shampoo Breaks down and removes oil for shampoo-grade results | No grit no clumping no powdery residue | Best dry shampoo for oily hair
- Price
- £19.28
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 10mo ago
K18 AirWash Dry Shampoo Non-Aerosol Balances Scalp & Controls Excess Oil Production 47ml
- Price
- £20.02
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 11mo ago
K18 Damage Shield Protective Conditioner Protects Hair from Daily Damage Improves Strength & Shine 53ml
- Price
- £11.85
- Rating
- 4.5/5
- Reviews
- 1,591
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
0%
- Living Proof39%
- K1832%
- Got2B13%
- COLOR WOW9%
- Moroccanoil7%
K18 Dry Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top K18 Dry Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- living proof dry shampoo82K/yr
- living proof68K/yr
- k18 dry shampoo47K/yr
- k18 shampoo34K/yr
- got2b dry shampoo23K/yr
- colour wow dry shampoo21K/yr
- wow dry shampoo20K/yr
- moroccan oil dry shampoo16K/yr
- living proof perfect hair day11K/yr
- k18 airwash dry shampoo8K/yr
What reviews say buyers love and hate about K18 Dry Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Love the smell”
“doesnt feel too chalky or dry like other dry shampoos”
“Best products on the market”
“worth it”
“Great product makes hair feel and look healthy”
What buyers complain about
66% of reviews“Expensive”
“It doesnt do its job :”
“A bit drying”
“oily”
“really poor quality”
K18 Dry Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common K18 Dry Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
