K18 Dry Shampoo

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £716K a year.

Searches, last 12 months

394K

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

9.8%

Market size, estimated

£716Ka year

Top search term

living proof dry shampoo82K searches a year

Listings sell for £18.61 on average, from £1.63 to £51.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £18.61 that is £23K to £28K a year per listing.

Average price

£18.61inside the $15 to $100 sweet spot

Price range

£1.63–£51.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£23K–£28K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #222 within Shampoos & Conditioners. It carries 4,073 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#222in Shampoos & Conditioners

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,073per listing

Listings tracked

27

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

63 months