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Jvn Air Dry Cream

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 71% of clicks, so Jvn Air Dry Cream is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£111K/yr111K searches / yr
90-day growth
+53.7%search demand this quarter
Competition
71%top-5 click share · 11 brands · 122 sellers

Flapen Score

Jvn Air Dry Cream against its category

The dotted line is the Beauty average. Past it, Jvn Air Dry Cream is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jvn Air Dry Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jvn Air Dry Cream 111K times last year and spent an estimated £111K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+53.7%
Conversion, latest week
8.4%
Market size, estimated
£111Ka year
Peak month
December2.4× the quietest month
Top search term
air dry cream29K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £4.43 to £20.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.90 that is £3K to £6K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£4.43–£20.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #94 within Shampoos & Conditioners. It carries 2,584 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#94in Shampoos & Conditioners
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,584per listing
Listings tracked
17

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Jvn Air Dry Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

122

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Brand 141%
  • Brand 225%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Jvn Air Dry Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Jvn Air Dry Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air dry cream29K/yr
  • curlsmith weightless air dry cream27K/yr
  • jvn air dry cream23K/yr
  • air dry cream for wavy hair8K/yr
  • air dry hair cream6K/yr
  • air dry hair products7K/yr
  • jvn6K/yr
  • jvn complete air dry cream3K/yr
  • curlsmith air dry cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Jvn Air Dry Cream

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
11%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Not very moisturising”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Jvn Air Dry Cream questions

Answered from the same tracked data.