jvn air dry cream
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Growth
Good+53.7%90-day search growth — must beat 0% to launch
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Review moat
Okay2,584.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.43–£20.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£111K£111K/yr · 111K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, jvn air dry cream is a £111K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
jvn air dry cream market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.7%
- Avg brand age
- 58 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
122
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- CURLSMITH41%
- JVN25%
- Garnier10%
- OGX10%
- Umberto Giannini4%
- Kitsch3%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top jvn air dry cream search terms
- air dry cream29K/yr
- curlsmith weightless air dry cream27K/yr
- jvn air dry cream23K/yr
- air dry cream for wavy hair8K/yr
- air dry hair cream6K/yr
- air dry hair products7K/yr
- jvn6K/yr
- jvn complete air dry cream3K/yr
- curlsmith air dry cream3K/yr
Top jvn air dry cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Curlsmith Weightless Air Dry Cream
CURLSMITH£16.394.2★3,396 rev
Curlsmith Weightless Air Dry Cream
CURLSMITH£7.234.2★3,396 rev
JVN Mini Complete Hydrating Air Dry Hair Cream
JVN£17.733.9★509 rev
JVN No Heat Air Dry Cream Hair Styling Cream (2 Fluid Ounces) Smoothens and Defines Hair Sulfate-Free Curl Enhancing Moisturizing Smoothening UV Protection for All Hair Types Travel Size
JVN£14.643.9★509 rev
OGX Coconut Miracle Oil Leave Air-Dry Hair Cream 177ml
OGX£5.844.4★4,857 rev
Newest
by launch date
John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam 150ml
John Frieda£5.3065 rev
Kitsch Smoothing Air Dry Cream for Hair 148 ml Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream - Enhances Natural Texture Appearance | Ideal Gifts for Women
Kitsch£9.711,418 rev
Smoothing Air Dry Cream For Hair Weigh/Tless Styling Cream Smoothing Styling Cre/am Curl Crea/m Curly Hair Spray Curling Crea/m Cu/rl Activator Cur/l Refreshing Spray Cur/l Serum for All Hai/r Types
Gerhua£5.8311 rev
Garnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
Garnier£4.43125 rev
JVN No Heat Air Dry Cream Hair Styling Cream (2 Fluid Ounces) Smoothens and Defines Hair Sulfate-Free Curl Enhancing Moisturizing Smoothening UV Protection for All Hair Types Travel Size
JVN£14.64509 rev
Trending
90-day click momentumGarnier Curl Cream Method for Curls Air Dry Cream Leave-In Conditioner for All Curl Types & Type 4 Coils Anti-Frizz & Long-Lasting Definition Vegan 260ml
Garnier£4.434.5★
John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam 150ml
John Frieda£5.304.6★
Umberto Giannini Banana Coconut Air Dry Cream 150ml - Weightless Curl Cream with Medium Hold
Umberto Giannini£7.574.3★
Curlsmith Hold Me Softly Style Balm
CURLSMITH£6.914.4★
Bumble and bumble. Dont Blow It Fine (H) air Styler Air Dry Cream | For Fine to Medium Hair 150 ml
Bumble and bumble£20.804.2★
What buyers say about jvn air dry cream
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“This is great for my curly hair”
“Excellent product”
“It's so soft”
“it holds the style well”
“The product has the hydration”
“Good value”
“it works equally well on both my wavy hair”
“lightweight in the bottle”
“Simple to use”
What buyers complain about
“Not very moisturising”
“Either they do absolutely nothing, or they make my hair feel heavy and slightly tragic”
“Not impressed left my hair greasy”
“didnt control frizz at all”
“It's a bit expensive”
“Terrible strong smell”
“It didn't seem to make any difference”
“However I dont like most curly hair products as I dont like the sticky feel”
“I have fine, thin, wavy hair that tends to break easily”
“Does absolutely nothing for my hair”
Top return reasons
Common questions
- Is jvn air dry cream profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the jvn air dry cream niche?
- 11 brands and 122 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in jvn air dry cream?
- Top complaints mined from reviews: Moist/Dry, Hair Related, Oily/Greasy. The return rate is 0.1%.
- When does demand for jvn air dry cream peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the jvn air dry cream niche?
- Listings span £4.43–£20.97; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 2,584 reviews — the moat a new listing must climb.