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Juicy Couture

Fail

Buyers convert on only 1.1% of searches, so Juicy Couture is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£67K/yr269K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
37%top-5 click share · 15 brands · 64 sellers

Flapen Score

Juicy Couture against its category

The dotted line is the Beauty average. Past it, Juicy Couture is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Juicy Couture market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Juicy Couture 269K times last year and spent an estimated £67K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
1.1%
Market size, estimated
£67Ka year
Top search term
juicy couture179K searches a year

02 · Price

A sale here is worth £22.67.

Listings sell for £22.67 on average, from £7.68 to £56.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.67 that is £2K to £6K a year per listing.

Average price
£22.67inside the $15 to $100 sweet spot
Price range
£7.68–£56.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,405 within Fragrances. It carries 1,155 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
98%
Out of stock, average day
1.1%
Average rank
#1,405in Fragrances
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,155per listing
Listings tracked
47

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Juicy Couture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

64

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

7%

  • Brand 165%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (9 brands, 7%)

Demand

Juicy Couture search demand

Weekly searches over the year. Pick a range.

6K4KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Juicy Couture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • juicy couture179K/yr
  • juicy couture perfume54K/yr
  • viva la juicy perfume21K/yr
  • juicy11K/yr
  • viva la juicy5K/yr

Reviews and returns

What reviews say buyers love and hate about Juicy Couture

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.8%of orders come back
“Different smell”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Juicy Couture questions

Answered from the same tracked data.