Is joy perfume by dior profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 7 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (36/100).

How competitive is the joy perfume by dior niche?

3 brands and 23 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in joy perfume by dior?

Top complaints mined from reviews: Smell, Color. The return rate is 1.1%.

When does demand for joy perfume by dior peak?

Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the joy perfume by dior niche?

Listings span £12.44–£90.54; the average listing price is £49.68 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.

joy perfume by dior

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£49.68

avg listing price — sweet spot $15–$100

Price range

Great£12.44–£90.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great280.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Market size

Bad£0

£0/yr · 8K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, joy perfume by dior is a £0/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

joy perfume by dior market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £12K–£25K; units × avg price
Conversion rate: 0.0%
Avg BSR: #966
Page quality: 0%
Prime: 57%
Sponsored: 43%
Out of stock: 5.1%
Avg brand age: 109 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Dior71%
Jean Patou19%
Amour Scents10%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +5.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top joy perfume by dior products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dior Joy Edp Spray 90ml

Dior£90.544.5★814 rev

Dior Perfume - 50ml 3348901419086

Dior£75.114.6★463 rev

Christian Dior Christian Joy By Intense Eau De Parfum Spray 50 ml 3348901487511

Dior£73.714.5★293 rev

Joy - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Delight (50ml)

Amour Scents£12.443.3★24 rev

Jean Patou Joy Woman Eau de Toilette Spray 30 ml Pack of 1 (1 x 30 ml)

Jean Patou£29.984.4★177 rev

Newest

by launch date

Joy - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Delight (50ml)

Amour Scents£12.4424 rev

4y ago

Christian Dior Christian Joy By Intense Eau De Parfum Spray 50 ml 3348901487511

Dior£73.71293 rev

6y ago

Dior Joy Edp Spray 90ml

Dior£90.54814 rev

7y ago

Dior Perfume - 50ml 3348901419086

Dior£75.11463 rev

7y ago

Jean Patou Joy Eau De Toilette 30ml

Jean Patou£28.45177 rev

13y ago

What buyers say about joy perfume by dior

What buyers praise and complain about, mined from review topics.

What buyers love

Smell100%

“Beautiful perfume”

What buyers complain about

Smell88%

“Not the pleasant smell I was expecting”

Color13%

“the colour was not the beautiful vibrant pink I was expecting”

Top return reasons

Smell83%

Product Condition8%

Color4%

Durability4%

Common questions

Is joy perfume by dior profitable to sell on Amazon United Kingdom?: The niche generates £0/yr across 7 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (36/100).
How competitive is the joy perfume by dior niche?: 3 brands and 23 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in joy perfume by dior?: Top complaints mined from reviews: Smell, Color. The return rate is 1.1%.
When does demand for joy perfume by dior peak?: Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the joy perfume by dior niche?: Listings span £12.44–£90.54; the average listing price is £49.68 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.