How competitive is the Joy Perfume By Dior niche on Amazon United Kingdom?

3 brands and 23 sellers compete in Joy Perfume By Dior on Amazon United Kingdom. The top 5 Joy Perfume By Dior products take 95% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Joy Perfume By Dior?

Joy Perfume By Dior buyers on Amazon United Kingdom complain most about Smell, Color, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Joy Perfume By Dior niche?

Joy Perfume By Dior sells for £49.68 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.44–£90.54. The average incumbent carries 281 reviews — the moat a new listing must climb.

Joy Perfume By Dior

a small market ($0/yr) — Joy Perfume By Dior doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Joy Perfume By Dior profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Joy Perfume By Dior is a £0/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Joy Perfume By Dior: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.0% over the last 90 days and 0.0% of searches end in a purchase.

£0

revenue / yr

Units sold / yr500

Search volume / yr+5.0%8K

Conversion rate0.0%

Avg price£49.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 23

Top-5 product click share95%

Open market0%

Avg brand age109 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Top Joy Perfume By Dior products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dior Joy Edp Spray 90ml

Price: £90.54
Rating: 4.5/5
Reviews: 814
Age: 7y ago

Dior Perfume - 50ml 3348901419086

Price: £75.11
Rating: 4.6/5
Reviews: 463
Age: 7y ago

Christian Dior Christian Joy By Intense Eau De Parfum Spray 50 ml 3348901487511

Price: £73.71
Rating: 4.5/5
Reviews: 293
Age: 6y ago

Joy - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Delight (50ml)

Price: £12.44
Rating: 3.3/5
Reviews: 24
Age: 4y ago

Jean Patou Joy Woman Eau de Toilette Spray 30 ml Pack of 1 (1 x 30 ml)

Price: £29.98
Rating: 4.4/5
Reviews: 177
Age: 19y ago

Newest

by launch date

Joy - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Delight (50ml)

Price: £12.44
Rating: 3.3/5
Reviews: 24
Age: 4y ago

Christian Dior Christian Joy By Intense Eau De Parfum Spray 50 ml 3348901487511

Price: £73.71
Rating: 4.5/5
Reviews: 293
Age: 6y ago

Dior Joy Edp Spray 90ml

Price: £90.54
Rating: 4.5/5
Reviews: 814
Age: 7y ago

Dior Perfume - 50ml 3348901419086

Price: £75.11
Rating: 4.6/5
Reviews: 463
Age: 7y ago

Jean Patou Joy Eau De Toilette 30ml

Price: £28.45
Rating: 4.4/5
Reviews: 177
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Dior71%
Jean Patou19%
Amour Scents10%
Open — no brand owns it (0%)

Joy Perfume By Dior demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8KCVR0.0%Products7Brands3Top 5 Brands100%OOS Rate5.1%Rating4.3★Reviews281Avg BSR#966

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

What reviews say buyers love and hate about Joy Perfume By Dior

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Smell100%

“Beautiful perfume”

What buyers complain about

100% of reviews

Smell88%

“Not the pleasant smell I was expecting”

Color13%

“the colour was not the beautiful vibrant pink I was expecting”

Joy Perfume By Dior return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

83%

2Product Condition

3Color

4Durability

Common Joy Perfume By Dior questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Joy Perfume By Dior 36/100 on Amazon United Kingdom — Skip it. The niche generates £0/yr across 7 tracked products. Search demand moved +5.0% over the last 90 days.