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Jordan Samuel Oil Cleanser

a concentrated shelf (top 5 take 100% of clicks) — Jordan Samuel Oil Cleanser doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

Market size 50Growth 23Conversion 100Competition 0Returns 100Price range 0Avg price 37Brand share 0Review moat 39Quality gap 23
This niche Category average · 2,481 niches

Is Jordan Samuel Oil Cleanser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jordan Samuel Oil Cleanser is a £279K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Jordan Samuel Oil Cleanser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.1% over the last 90 days and 20.1% of searches end in a purchase.

£279K

revenue / yr

Units sold / yr25K
Search volume / yr-3.1%133K
Conversion rate20.1%
Avg price£10.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 20
Top-5 product click share100%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,581

Top Jordan Samuel Oil Cleanser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£42K£84K£125K£167K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • The Ordinary87%
  • Haruharu13%
  • Open — no brand owns it (0%)

Jordan Samuel Oil Cleanser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR20.1%Products4Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,581Avg BSR#11
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Jordan Samuel Oil Cleanser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • the ordinary cleanser36K/yr
  • ordinary cleanser19K/yr
  • ordinary face wash15K/yr
  • the ordinary face wash16K/yr
  • jordan samuel oil cleanser12K/yr
  • haruharu wonder cleansing oil16K/yr
  • the ordinary glucoside foaming cleanser8K/yr
  • haru haru cleansing oil7K/yr
  • the ordinary foaming cleanser3K/yr
  • the ordinary squalane cleanser 150ml542/yr

What reviews say buyers love and hate about Jordan Samuel Oil Cleanser

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Cleansing20%

It does a good job of cleaning the skin

Quality-Overall14%

Excellent product

Soft Feel12%

Gentle on skin

Suitability Combination Skin12%

Great for sensitive skin

Value For Money7%

a great price point

What buyers complain about

50% of reviews
Smell11%

Weird smell

Motor Power10%

Broken pump

Allergies8%

Allergic reaction

Skin Health5%

I can have temperamental congested skin

Durability4%

broke almost instantly. Twice

Common Jordan Samuel Oil Cleanser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jordan Samuel Oil Cleanser 37/100 on Amazon United Kingdom — Skip it. The niche generates £279K/yr across 4 tracked products. Search demand moved -3.1% over the last 90 days.
Jordan Samuel Oil Cleanser buyers on Amazon United Kingdom complain most about Smell, Motor Power, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.