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Jojoba Oil

Fail

Prices span $4.81–$13.32, mostly outside the sweet spot, so Jojoba Oil is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£681K/yr666K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
66%top-5 click share · 16 brands · 34 sellers

Flapen Score

Jojoba Oil against its category

The dotted line is the Beauty average. Past it, Jojoba Oil is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jojoba Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jojoba Oil 666K times last year and spent an estimated £681K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £681K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
11.9%
Market size, estimated
£681Ka year
Peak month
February1.3× the quietest month
Top search term
jojoba oil402K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £4.81 to £13.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £8.59 that is £34K to £43K a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£4.81–£13.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£34K–£43K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #58 within Hair Oils. It carries 21,308 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
1.7%
Average rank
#58in Hair Oils
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,308per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Jojoba Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

34

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

26%

  • Brand 124%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Jojoba Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Jojoba Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jojoba oil402K/yr
  • jojoba oil for skin82K/yr
  • jojoba oil for hair72K/yr
  • organic jojoba oil33K/yr
  • jojoba oil organic21K/yr
  • jojoba oil organic cold pressed13K/yr
  • organic jojoba oil cold pressed unrefined8K/yr
  • jojoba oil for face9K/yr
  • jojoba9K/yr
  • pure jojoba oil6K/yr

Reviews and returns

What reviews say buyers love and hate about Jojoba Oil

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Advertised Vs Actual Product”
0.2%of orders come back
“on the bottle it says otherwise”
A buyer, on “Advertised Vs Actual Product”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jojoba Oil questions

Answered from the same tracked data.