Is jojoba oil profitable to sell on Amazon United Kingdom?

The niche generates £681K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (49/100).

How competitive is the jojoba oil niche?

16 brands and 34 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in jojoba oil?

Top complaints mined from reviews: Advertised Vs Actual Product, Smell, Leak-Proof. The return rate is 0.2%.

When does demand for jojoba oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the jojoba oil niche?

Listings span £4.81–£13.32; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 21,308 reviews — the moat a new listing must climb.

jojoba oil

Skip it

Prices mostly outside the sweet spot ($4.81–$13.32) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£681K

£681K/yr · 666K searches

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.59

avg listing price — sweet spot $15–$100

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Review moat

Bad21,308.06

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£4.81–£13.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, jojoba oil is a £681K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

jojoba oil market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: £515K–£687K; units × avg price
Conversion rate: 11.9%
Avg BSR: #58
Page quality: 0%
Prime: 88%
Sponsored: 82%
Out of stock: 1.7%
Avg brand age: 62 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

26%

Handcraft Blends24%
Pure World14%
Majestic Pure11%
KANZY HAIR AND BEAUTY10%
The Soapery8%
BIONOBLE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top jojoba oil search terms

jojoba oil402K/yr -2.0%9.9% conv.
jojoba oil for skin82K/yr -6.4%10.8% conv.
jojoba oil for hair72K/yr -21.5%8.4% conv.
organic jojoba oil33K/yr +3.4%7.2% conv.
jojoba oil organic21K/yr -23.3%7.3% conv.
jojoba oil organic cold pressed13K/yr -11.5%6.9% conv.
organic jojoba oil cold pressed unrefined8K/yr +8.1%8.6% conv.
jojoba oil for face9K/yr -13.8%8.1% conv.
jojoba9K/yr -37.8%5.8% conv.
pure jojoba oil6K/yr +32.3%8.8% conv.

All search terms

Top jojoba oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends USDA Organic Jojoba Oil - Cold-Pressed 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Hexane-Free

Handcraft Blends£8.224.5★122,100 rev

Pure World Natural Jojoba Oil 100% Pure and Undiluted 100ml. Cold and Freshly Pressed Premium Quality Jojoba Oil Skin Nails Body and Face

Pure World£5.834.5★4,925 rev

MAJESTIC PURE USDA Organic Jojoba Oil - 100% Pure Cold Pressed Hexane Free for Skin Hair Nails - Moisturizing Skin Hair and Scalp - 236 ml

Majestic Pure£11.484.6★1,488 rev

Kanzy Jojoba Oil 120ml Cold Pressed for Hair Nails Eyelash & Eyebrow Growth - Vegan & Cruelty Free for Skin Face & Body as Carrier Massage Oil

KANZY HAIR AND BEAUTY£7.384.5★46,493 rev

BIONOBLE Organic Jojoba Oil Cold Pressed Unrefined - Balances Sebum Smoothes Anti-Acne - 100% Pure Jojoba Oil for Skin Face Hair Body - Vegan Hexane Free - Glass Bottle Pipette and Pump - 50ml

BIONOBLE£8.094.5★61,933 rev

Newest

by launch date

PraNaturals Pure Cold-Pressed Jojoba Oil 50ml Facial Oil for Face Hair & Skin Lightweight Moisturiser for All Skin Types Rich in Vitamin E Vegan & Cruelty-Free Carrier Oil for Body

PraNaturals£6.756,186 rev

2mo ago

USDA Organic Jojoba Oil 118ml - Cold-Pressed 100% Pure & Natural Jojoba Oil for Skin Hair & Body - Moisturizer Anti-Aging Carrier Oil for Essential Oils

PHATOIL£7.46862 rev

1y ago

Dr Organic Jojoba Oil 100% Pure & Natural Moisturising Multi Action Face Body & Hair Massage Carrier Oil Aromatherapy Vegan Cruelty Free Paraben & SLS Free Certified Organic 100ml

Dr. Organic£7.2271 rev

2y ago

MAJESTIC PURE USDA Organic Jojoba Oil - 100% Pure Cold Pressed Hexane Free for Skin Hair Nails - Moisturizing Skin Hair and Scalp - 236 ml

Majestic Pure£11.481,488 rev

3y ago

Pure World Natural Jojoba Oil 100% Pure and Undiluted 100ml. Cold and Freshly Pressed Premium Quality Jojoba Oil Skin Nails Body and Face

Pure World£5.834,925 rev

3y ago

What buyers say about jojoba oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality jojoba oil”

Moist/Dry10%

“skin feels hydrated”

Value For Money8%

“Good value”

Soft Feel8%

“I have seen good result my hair is soft”

Oily/Greasy7%

“Very nice oil”

Suitability Combination Skin5%

“Very good for the skin”

Smell5%

“it does have a subtle/mellow scent thats actually quite pleasant”

Absorbency5%

“Easily absorbed”

Suitability Oily Skin4%

“I like this oil for my face”

Advertised Vs Actual Product3%

“As Described”

What buyers complain about

Advertised Vs Actual Product13%

“on the bottle it says otherwise”

Smell13%

“It smells weird”

Leak-Proof9%

“Also leaked on to Amazon packaging”

Value For Money6%

“With this its a waste of money”

Size-Overall6%

“so 36ml short”

Ingredients-Overall4%

“Contains illegal ingredient - DO NOT BUY”

Oily/Greasy3%

“It's oily”

Quality-Overall3%

“But very cheap”

Moist/Dry2%

“I suffer from extremely dehydrated”

Dispensing Mechanism2%

“Poor packaging, thin, flimsy plastic and the push dispenser would not function”

Top return reasons

Leak-Proof38%

Oily/Greasy13%

Smell10%

Size-Overall7%

Quality-Overall6%

Functionality-Overall3%

Material Quality3%

Product Condition3%

Advertised Vs Actual Product2%

Value For Money2%

Common questions

Is jojoba oil profitable to sell on Amazon United Kingdom?: The niche generates £681K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (49/100).
How competitive is the jojoba oil niche?: 16 brands and 34 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in jojoba oil?: Top complaints mined from reviews: Advertised Vs Actual Product, Smell, Leak-Proof. The return rate is 0.2%.
When does demand for jojoba oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the jojoba oil niche?: Listings span £4.81–£13.32; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 21,308 reviews — the moat a new listing must climb.