Jojoba Oil
prices mostly outside the sweet spot ($4.81–$13.32) — Jojoba Oil doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Jojoba Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Jojoba Oil is a £681K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 49/100.
Jojoba Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.0% over the last 90 days and 11.9% of searches end in a purchase.
£681K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Jojoba Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Handcraft Blends USDA Organic Jojoba Oil - Cold-Pressed 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Hexane-Free
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 122,100
- Age
- 3y ago
Pure World Natural Jojoba Oil 100% Pure and Undiluted 100ml. Cold and Freshly Pressed Premium Quality Jojoba Oil Skin Nails Body and Face
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 4,925
- Age
- 3y ago
MAJESTIC PURE USDA Organic Jojoba Oil - 100% Pure Cold Pressed Hexane Free for Skin Hair Nails - Moisturizing Skin Hair and Scalp - 236 ml
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 3y ago
Kanzy Jojoba Oil 120ml Cold Pressed for Hair Nails Eyelash & Eyebrow Growth - Vegan & Cruelty Free for Skin Face & Body as Carrier Massage Oil
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 46,493
- Age
- 8y ago
BIONOBLE Organic Jojoba Oil Cold Pressed Unrefined - Balances Sebum Smoothes Anti-Acne - 100% Pure Jojoba Oil for Skin Face Hair Body - Vegan Hexane Free - Glass Bottle Pipette and Pump - 50ml
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 61,933
- Age
- 6y ago
Trending
90-day click momentum
PraNaturals Pure Cold-Pressed Jojoba Oil 50ml Facial Oil for Face Hair & Skin Lightweight Moisturiser for All Skin Types Rich in Vitamin E Vegan & Cruelty-Free Carrier Oil for Body
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 6,186
- Age
- 2mo ago
Freshskin Beauty LTD Golden Jojoba Oil - 500ml - 100% Pure & Natural - Unrefined Cold Pressed & Vegan Friendly
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 13y ago
MAJESTIC PURE USDA Organic Jojoba Oil - 100% Pure Cold Pressed Hexane Free for Skin Hair Nails - Moisturizing Skin Hair and Scalp - 236 ml
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 3y ago
Naissance Golden Jojoba Oil (No. 233) - 225ml - Cold Pressed Unrefined - for Skin Face Beard Nails Hair Body Scalp - DIY Beauty Candles
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 4,482
- Age
- 15y ago
Fushi Organic Jojoba Oil 100 ml | Fresh-Pressed| Rich in Vitamin E | Best for Skin Cleansing Dry Skin & Dry Hair | Hypoallergenic Oil | Ethical & Vegan Society Approved | Manufactured in the UK
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 493
- Age
- 9y ago
Newest
by launch datePraNaturals Pure Cold-Pressed Jojoba Oil 50ml Facial Oil for Face Hair & Skin Lightweight Moisturiser for All Skin Types Rich in Vitamin E Vegan & Cruelty-Free Carrier Oil for Body
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 6,186
- Age
- 2mo ago
USDA Organic Jojoba Oil 118ml - Cold-Pressed 100% Pure & Natural Jojoba Oil for Skin Hair & Body - Moisturizer Anti-Aging Carrier Oil for Essential Oils
- Price
- £7.46
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 1y ago
Dr Organic Jojoba Oil 100% Pure & Natural Moisturising Multi Action Face Body & Hair Massage Carrier Oil Aromatherapy Vegan Cruelty Free Paraben & SLS Free Certified Organic 100ml
- Price
- £7.22
- Rating
- 4.7/5
- Reviews
- 71
- Age
- 2y ago
MAJESTIC PURE USDA Organic Jojoba Oil - 100% Pure Cold Pressed Hexane Free for Skin Hair Nails - Moisturizing Skin Hair and Scalp - 236 ml
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 1,488
- Age
- 3y ago
Pure World Natural Jojoba Oil 100% Pure and Undiluted 100ml. Cold and Freshly Pressed Premium Quality Jojoba Oil Skin Nails Body and Face
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 4,925
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
34
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
26%
- Handcraft Blends24%
- Pure World14%
- Majestic Pure11%
- KANZY HAIR AND BEAUTY10%
- The Soapery8%
- BIONOBLE7%
Jojoba Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Jojoba Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jojoba oil402K/yr
- jojoba oil for skin82K/yr
- jojoba oil for hair72K/yr
- organic jojoba oil33K/yr
- jojoba oil organic21K/yr
- jojoba oil organic cold pressed13K/yr
- organic jojoba oil cold pressed unrefined8K/yr
- jojoba oil for face9K/yr
- jojoba9K/yr
- pure jojoba oil6K/yr
What reviews say buyers love and hate about Jojoba Oil
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good quality jojoba oil”
“skin feels hydrated”
“Good value”
“I have seen good result my hair is soft”
“Very nice oil”
What buyers complain about
61% of reviews“on the bottle it says otherwise”
“It smells weird”
“Also leaked on to Amazon packaging”
“With this its a waste of money”
“so 36ml short”
Jojoba Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jojoba Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
