Is jiyu toner pads profitable to sell on Amazon United Kingdom?

The niche generates £104K/yr across 6 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -64.9%. Flapen's verdict: Skip it (36/100).

How competitive is the jiyu toner pads niche?

6 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in jiyu toner pads?

Top complaints mined from reviews: Allergies, Moist/Dry, Skin Health. The return rate is 0.1%.

What does it cost to enter the jiyu toner pads niche?

Listings span £7.60–£52.61; the average listing price is £17.98 (sweet spot $15–$100). The average incumbent carries 5,128 reviews — the moat a new listing must climb.

jiyu toner pads

Skip it

Soft demand (-64.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£17.98

avg listing price — sweet spot $15–$100

Price range

Great£7.60–£52.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£104K

£104K/yr · 216K searches

Review moat

Bad5,128

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-64.9%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, jiyu toner pads is a £104K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

jiyu toner pads market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £54K–£72K; units × avg price
Conversion rate: 2.7%
Avg BSR: #136
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 36.3%
Avg brand age: 31 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

JiYu68%
Suevut13%
OunTechGlory7%
HUOWEH5%
KKEGVZBYH4%
medicube3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 30 weeks — -64.9% search growth over the last 90 days.

Open Trend

Top jiyu toner pads search terms

jiyu toner pads93K/yr -55.1%1.7% conv.
jiyu skincare37K/yr -66.5%0.5% conv.
jiyu38K/yr -66.7%0.5% conv.
jiyu dark spot pads23K/yr -83.5%1.2% conv.
jiju korean toner pads6K/yr -48.1%2.6% conv.
jiju korean skin care4K/yr -73.6%0.5% conv.
yiyu toner pads3K/yr -56.0%1.7% conv.
juyu toner pads3K/yr -47.7%1.9% conv.
jiyu pads5K/yr -63.4%3.4% conv.
jiyu korean skin care toner pads4K/yr -88.5%3.3% conv.

All search terms

Top jiyu toner pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jiyu Toning Polish Pads - Korean Skincare for Dark Spots Wrinkles & Dull Skin - Hydrating Facial Treatment with Snail Mucin Niacinamide Peptides & Centella - 100 Count

JiYu£52.614.3★4,159 rev

100 PCS Centella Toner Pads - Hydrating Exfoliating Toner Pads (Mild)

Suevut£11.433.2★5 rev

100 PCS Centella Toner Pads Korean Skincare Face Exfoliator Pads for Dark Spot Remover Hydrating & Exfoliating Face Pad-s for Sensitive Skin Anti-Aging & Brightening Even Tone & Firmness Boost

OunTechGlory£9.633.7★6 rev

Centella Korean T-oner P-ads for FaceJiyu T-oner P-ads Niacinamide & Peptides Toner Pads Hydrating Exfoliating Toner Pads to Even Skin Tone Reduce Wrinkles Boost Firmness

HUOWEH£7.605.0★3 rev

Jiyu Anti-Ageing Moisturising Cream (50g) Enriched with NAD+ and a multi-hyaluronic acid complex this hydrating and firming cream creates radiant smooth skin

KKEGVZBYH£14.650.0★0 rev

Newest

by launch date

Jiyu Anti-Ageing Moisturising Cream (50g) Enriched with NAD+ and a multi-hyaluronic acid complex this hydrating and firming cream creates radiant smooth skin

KKEGVZBYH£14.650 rev

2mo ago

100 PCS Centella Toner Pads - Hydrating Exfoliating Toner Pads (Mild)

Suevut£11.435 rev

4mo ago

100 PCS Centella Toner Pads Korean Skincare Face Exfoliator Pads for Dark Spot Remover Hydrating & Exfoliating Face Pad-s for Sensitive Skin Anti-Aging & Brightening Even Tone & Firmness Boost

OunTechGlory£9.636 rev

8mo ago

Centella Korean T-oner P-ads for FaceJiyu T-oner P-ads Niacinamide & Peptides Toner Pads Hydrating Exfoliating Toner Pads to Even Skin Tone Reduce Wrinkles Boost Firmness

HUOWEH£7.603 rev

12mo ago

Jiyu Toning Polish Pads - Korean Skincare for Dark Spots Wrinkles & Dull Skin - Hydrating Facial Treatment with Snail Mucin Niacinamide Peptides & Centella - 100 Count

JiYu£52.614,159 rev

1y ago

What buyers say about jiyu toner pads

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin20%

“Has helped so much clear out my skin”

Quality-Overall18%

“Decent enough”

Value For Money12%

“Worth the money”

Soft Feel9%

“My skin is really smooth”

Cleansing7%

“Face feels clean”

Moist/Dry5%

“My skin is smooth and feels hydrated”

Suitability Dry Skin4%

“They dont irritate my skin or leave it feeling dry”

Brightness/Shine/Glow4%

“glowy in the best possible way”

Advertised Vs Actual Product3%

“Does what it says”

Ease Of Use3%

“Easy to use”

What buyers complain about

Allergies19%

“Caused skin breakouts”

Moist/Dry10%

“It takes a while to dry”

Skin Health10%

“Skin feels sticky after use”

Adhesion/Stickiness9%

“Unbelievably sticky”

Residue4%

“Leave a horrible residue”

Value For Money3%

“The price this company is charging for these is absolutely shameful”

Oily/Greasy3%

“either making my skin oilier with more blemishes appearing or completely drying it out”

Leak-Proof3%

“Leak”

Ingredients-Overall3%

“and not good ingredients either”

Suitability Dry Skin2%

“I'm in my mid-40s with dry, dehydrated skin, so I was cautious about using anything with acids”

Top return reasons

Value For Money14%

Leak-Proof13%

Advertised Vs Actual Product13%

Skin Health10%

Moist/Dry8%

Suitability Combination Skin7%

Functionality-Overall6%

Smell4%

Adhesion/Stickiness3%

Size-Overall3%

Common questions

Is jiyu toner pads profitable to sell on Amazon United Kingdom?: The niche generates £104K/yr across 6 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -64.9%. Flapen's verdict: Skip it (36/100).
How competitive is the jiyu toner pads niche?: 6 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in jiyu toner pads?: Top complaints mined from reviews: Allergies, Moist/Dry, Skin Health. The return rate is 0.1%.
What does it cost to enter the jiyu toner pads niche?: Listings span £7.60–£52.61; the average listing price is £17.98 (sweet spot $15–$100). The average incumbent carries 5,128 reviews — the moat a new listing must climb.