Is jimmy choo i want choo perfume profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (36/100).

How competitive is the jimmy choo i want choo perfume niche?

2 brands and 3 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in jimmy choo i want choo perfume?

Top complaints mined from reviews: Smell, Durability. The return rate is 0.3%.

When does demand for jimmy choo i want choo perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the jimmy choo i want choo perfume niche?

Listings span £12.47–£52.49; the average listing price is £34.07 (sweet spot $15–$100). The average incumbent carries 2,519 reviews — the moat a new listing must climb.

jimmy choo i want choo perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£34.07

avg listing price — sweet spot $15–$100

Price range

Great£12.47–£52.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,519.44

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad£42K

£42K/yr · 55K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, jimmy choo i want choo perfume is a £42K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

jimmy choo i want choo perfume market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 2.3%
Avg BSR: #248
Page quality: 0%
Prime: 89%
Sponsored: 89%
Out of stock: 7.2%
Avg brand age: 63 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Jimmy Choo98%
Amour Scents2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top jimmy choo i want choo perfume search terms

jimmy choo i want choo38K/yr +2.3%3.1% conv.
i want choo perfume jimmy choo11K/yr +7.1%3.5% conv.
i want choo5K/yr -2.3%3.5% conv.
jimmy choo i want choo perfume1K/yr +49.2%1.1% conv.

All search terms

Top jimmy choo i want choo perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JIMMY CHOO 316-19276 Fragrance I Want Choo EDP Spray 40 ml for adults designed for long-lasting everyday fragrance wear 40 ml

Jimmy Choo£27.534.8★6,114 rev

Jimmy Choo I Want Choo Eau de Parfum 60ml

Jimmy Choo£39.014.8★6,114 rev

Jimmy Choo I Want Choo Eau de Parfum 100ml

Jimmy Choo£48.404.8★6,114 rev

Jimmy Choo I Want Choo Le Parfum 40 ml

Jimmy Choo£30.164.7★703 rev

Jimmy Choo I Want Choo Forever Eau de Parfum 40 ml

Jimmy Choo£24.454.7★1,406 rev

Newest

by launch date

I Want Choo - Inspired by Alternative Perfume Extrait De Parfum Luxurious Long Lasting Fragrance for Women - I Want You (50ml)

Amour Scents£12.472 rev

3mo ago

Jimmy Choo I Want Choo With Love Eau de Parfum 40ml

Jimmy Choo£36.18113 rev

10mo ago

Jimmy Choo I Want Choo Le Parfum 40 ml

Jimmy Choo£30.16703 rev

1y ago

Jimmy Choo I Want Choo Le Parfum 60 ml

Jimmy Choo£52.49703 rev

1y ago

Jimmy Choo I Want Choo Forever Eau de Parfum 40 ml

Jimmy Choo£24.451,406 rev

3y ago

What buyers say about jimmy choo i want choo perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell74%

“Gorgeous Smell Long Lasting too”

Value For Money11%

“Definitely worth it”

Durability6%

“Long lasting”

Quality-Overall4%

“Excellent product”

Size-Overall2%

“Size good”

Advertised Vs Actual Product2%

“As expected”

What buyers complain about

Smell67%

“Smell doesn't last as long as 50ml”

Durability17%

“Isnt as good as the original doesnt last”

Top return reasons

Smell78%

Size-Overall11%

Advertised Vs Actual Product11%

Common questions

Is jimmy choo i want choo perfume profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (36/100).
How competitive is the jimmy choo i want choo perfume niche?: 2 brands and 3 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jimmy choo i want choo perfume?: Top complaints mined from reviews: Smell, Durability. The return rate is 0.3%.
When does demand for jimmy choo i want choo perfume peak?: Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the jimmy choo i want choo perfume niche?: Listings span £12.47–£52.49; the average listing price is £34.07 (sweet spot $15–$100). The average incumbent carries 2,519 reviews — the moat a new listing must climb.