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Jimmy Choo I Want Choo Perfume

Fail

The top 5 brands take 100% of clicks, so Jimmy Choo I Want Choo Perfume is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£42K/yr55K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
86%top-5 click share · 2 brands · 3 sellers

Flapen Score

Jimmy Choo I Want Choo Perfume against its category

The dotted line is the Beauty average. Past it, Jimmy Choo I Want Choo Perfume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jimmy Choo I Want Choo Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jimmy Choo I Want Choo Perfume 55K times last year and spent an estimated £42K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
2.3%
Market size, estimated
£42Ka year
Peak month
December5.5× the quietest month
Top search term
jimmy choo i want choo38K searches a year

02 · Price

A sale here is worth £34.07.

Listings sell for £34.07 on average, from £12.47 to £52.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £34.07 that is £3K to £9K a year per listing.

Average price
£34.07inside the $15 to $100 sweet spot
Price range
£12.47–£52.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #248 within Fragrances. It carries 2,519 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
7.2%
Average rank
#248in Fragrances
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,519per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Jimmy Choo I Want Choo Perfume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Jimmy Choo98%
  • Amour Scents2%
  • Open — no brand owns it (0%)

Demand

Jimmy Choo I Want Choo Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Jimmy Choo I Want Choo Perfume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jimmy choo i want choo38K/yr
  • i want choo perfume jimmy choo11K/yr
  • i want choo5K/yr
  • jimmy choo i want choo perfume1K/yr

Reviews and returns

What reviews say buyers love and hate about Jimmy Choo I Want Choo Perfume

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
67%of negative reviews mention “Smell”
0.3%of orders come back
“Smell doesn't last as long as 50ml”
A buyer, on “Smell”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Jimmy Choo I Want Choo Perfume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data