Is jewels for crafting profitable to sell on Amazon United Kingdom?

The niche generates £94K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the jewels for crafting niche?

15 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in jewels for crafting?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for jewels for crafting peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the jewels for crafting niche?

Listings span £3.34–£5.84; the average listing price is £4.31 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.

jewels for crafting

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.34–$5.84) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great486.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£94K

£94K/yr · 234K searches

Avg price

Bad£4.31

avg listing price — sweet spot $15–$100

Price range

Bad£3.34–£5.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, jewels for crafting is a £94K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

jewels for crafting market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £86K–£108K; units × avg price
Conversion rate: 9.3%
Avg BSR: #170
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 9.8%
Avg brand age: 23 months
Avg seller age: 219 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

32%

JOLCEEY22%
sularpek14%
iJiZuo11%
Hoiny8%
Hanyousheng6%
ZTXPRO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top jewels for crafting search terms

gem stickers57K/yr +9.2%7.9% conv.
stick on gems29K/yr +15.2%7.1% conv.
sticky gems21K/yr +18.4%7.5% conv.
rhinestone stickers14K/yr -4.0%3.8% conv.
sticker gems12K/yr +9.1%7.5% conv.
stick on gems for crafting12K/yr +9.1%8.9% conv.
gem stickers for kids crafts11K/yr -13.5%14.1% conv.
self adhesive gems11K/yr -0.7%5.5% conv.
diamond stickers8K/yr -12.8%4.6% conv.
self adhesive rhinestones6K/yr +28.0%2.6% conv.

All search terms

Top jewels for crafting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JOLCEEY 3034pcs Gem Stickers Rhinestone Self Adhesive Gems Stick on Gems Jewel Stickers Sticky Gems for DIY Crafts Gluing

JOLCEEY£4.834.6★244 rev

iJiZuo 3500pcs Gem Stickers with Pick Up Tweezer 10 Sheets Stick on Gems Jewel Stickers Self-Adhesive Rhinestone for DIY Nail Crafts Jewel Clothes Makeup White

iJiZuo£4.514.5★779 rev

Hanyousheng 900 Pieces Rhinestone Sticker 3mm 4mm 5mm Self Adhesive Rhinestones Round Crystal Gems 15 Colors Self Adhesive Gems Stickers for DIY Crafts Face Nail Makeup

Hanyousheng£3.404.6★519 rev

Gem Stickers Self Adhesive Gems for Crafts Sparkly Flatback Assorted Shapes Jewels Bling Rhinestone Stickers Crystal Sticker for DIY

ZTXPRO£3.374.5★296 rev

Sularpek 2542 Pcs Gem Stickers 5 Sheets Self Adhesive Gems Acrylic Crystal Gems Sheets Rhinestone Stickers for Craft DIY Nail Facial Nail Makeup Decoration with Pick Up Tweezer(3/4/5/6mm)

sularpek£3.574.5★485 rev

Newest

by launch date

Sularpek 3034 Pcs Gem Stickers 11 Sheets Self Adhesive Gems Multicoloured Stick on Gems Sticky Gems Rhinestone Stickers for Crafts Scrapbooking DIY & Face Decorations

sularpek£4.6812 rev

4mo ago

Wosyoodo 2542 Pcs Gem Stickers 5 Sheets Rhinestone Stickers Self Adhesive Gems Acrylic Crystal Gems Stickers for Craft DIY Nail Facial Nail Makeup Decoration with Pick Up Tweezer(3/4/5/6mm)

Wosyoodo£3.3627 rev

5mo ago

iJiZuo 3500pcs Gem Stickers with Pick Up Tweezer 10 Sheets Stick on Gems Jewel Stickers Self-Adhesive Rhinestone for DIY Nail Crafts Jewel Clothes Makeup White

iJiZuo£4.51779 rev

11mo ago

KIPEREE 3240pcs Gem Stickers for Kids 12 Sheets Self Adhesive Rhinestone Stick on Gems for Crafts Scrapbooking DIY & Face Decorations

KIPEREE£5.8486 rev

1y ago

3500Pcs Gem Stickers Self Adhesive Gems for Crafting Glitter Stickers with Tweezer Colorful Stick on Gem for DIY Craft Face Hair

Hopton£4.4917 rev

1y ago

What buyers say about jewels for crafting

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Its a good variety”

Color18%

“Lovely range of colours however”

Adhesion/Stickiness15%

“Good adhesion”

Value For Money11%

“Excellent value”

Brightness/Shine/Glow8%

“The colours are bright and shiny, and they instantly make anything look a bit more fun”

Advertised Vs Actual Product7%

“Item as described”

Ease Of Use6%

“Easy to use”

Size-Overall4%

“the size range is nice”

Design-Overall3%

“Great for banner and decoration”

Ease Of Cleaning1%

“it also means the outcome is much cleaner because everything lined up”

What buyers complain about

Adhesion/Stickiness57%

“Stickiness”

Size-Overall13%

“though I think the largest ones are a little too big for my personal taste. I do still use them sometimes”

Advertised Vs Actual Product5%

“Sellers should really be careful of how they present a product in their pictures as there is a photo of these gems being individually applied to the back of a phone case on this listing”

Top return reasons

Size-Overall46%

Adhesion/Stickiness26%

Quality-Overall7%

Color6%

Value For Money4%

Functionality-Overall4%

Compatibility-Overall3%

Brightness/Shine/Glow2%

Shape/Style1%

Advertised Vs Actual Product1%

Common questions

Is jewels for crafting profitable to sell on Amazon United Kingdom?: The niche generates £94K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the jewels for crafting niche?: 15 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in jewels for crafting?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for jewels for crafting peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the jewels for crafting niche?: Listings span £3.34–£5.84; the average listing price is £4.31 (sweet spot $15–$100). The average incumbent carries 486 reviews — the moat a new listing must climb.