Jelly Lipstick
soft demand (-43.1% this quarter) — Jelly Lipstick doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Jelly Lipstick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Jelly Lipstick is a £169K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Jelly Lipstick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -43.1% over the last 90 days and 1.2% of searches end in a purchase.
£169K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Jelly Lipstick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Summer Fridays Lip Butter Balm - Hydrating Lip Mask Shea Butter Vegan - Pink Sugar 14g
- Price
- £26.70
- Rating
- 4.7/5
- Reviews
- 2,395
- Age
- 3y ago
4Pack Summer Lip Balm Set Summer Shine and Hydration Lips Balms Multipack Shea Butter with Vitamin E Lip Care For Repair Chapped Lips Or Dry Lips1
- Price
- £8.64
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago
Bettinay 6 PCS Lip Butter Balm 6 Colors of Moisturizing Lip balm to Soothe Dry Lips
- Price
- £7.26
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 1y ago
Summer Special Lip Balm Butter Set Hydrating & Nourishing Tinted Lip Care Lightweight Comfort with Natural Gloss Finish Softening Lip Oil Balm for Everyday Elegance (# 4PCS)
- Price
- £7.97
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 1y ago
HEUIOP 10 Pcs Lip Balm Set with 6 Lip Butter Balm and 4 Mini Lip Balms Lip Balm Vanilla Used to Soothe Dry and Chapped Lips Leaving Them Soft Smooth and Elastic A-Set
- Price
- £12.00
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2w ago
Trending
90-day click momentumSummer Special Lip Balm Butter Set Hydrating & Nourishing Tinted Lip Care Lightweight Comfort with Natural Gloss Finish Softening Lip Oil Balm for Everyday Elegance (# 4PCS)
- Price
- £7.97
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 1y ago
Rolitwils Keychain Holder for Lip Gloss Summer Fridays - Lip Balm Holder Keychain for ELF Reviver Melting- Portable Lipgloss Case with Keyring Pack-4 4
- Price
- £5.19
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
4Pack Summer Lip Balm Set Summer Shine and Hydration Lips Balms Multipack Shea Butter with Vitamin E Lip Care For Repair Chapped Lips Or Dry Lips1
- Price
- £8.64
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago
Summer Fridays Lip Butter Balm - Day/Night Hydrating Lip Mask Shea Butter Vegan - Sweet Mint (0.5 ounces)
- Price
- £27.47
- Rating
- 4.8/5
- Reviews
- 519
- Age
- 1y ago
4Pcs Summer Lip Butter Balm Natural Colored Moisturizing Gloss Oil Lipstick Contains Shea Butter Essential Lip Oil for Relieving Dry Lips Moisturizing Lip Care for Men Women
- Price
- £7.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Newest
by launch dateHEUIOP 10 Pcs Lip Balm Set with 6 Lip Butter Balm and 4 Mini Lip Balms Lip Balm Vanilla Used to Soothe Dry and Chapped Lips Leaving Them Soft Smooth and Elastic A-Set
- Price
- £12.00
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 2w ago
4Pcs Summer Lip Butter Balm Natural Colored Moisturizing Gloss Oil Lipstick Contains Shea Butter Essential Lip Oil for Relieving Dry Lips Moisturizing Lip Care for Men Women
- Price
- £7.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
e.l.f. Squeeze Me Lip Balm Duo Moisturizing Lip Balm for a Sheer Tint of Colour Infused with Hyaluronic Acid Vegan & Cruelty-Free CHERRY/BUBBLEGUM
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 949
- Age
- 7mo ago
4Pack Summer Lip Balm Set Summer Shine and Hydration Lips Balms Multipack Shea Butter with Vitamin E Lip Care For Repair Chapped Lips Or Dry Lips1
- Price
- £8.64
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago
Summer Special Lip Balm Butter Set Hydrating & Nourishing Tinted Lip Care Lightweight Comfort with Natural Gloss Finish Softening Lip Oil Balm for Everyday Elegance (# 4PCS)
- Price
- £7.97
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
96
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
15%
- Summer Fridays42%
- Wsndyjia12%
- Bettinay9%
- HOPHAT7%
- e.l.f.7%
- HEUIOP7%
- Open — no brand owns it (4 brands, 15%)
Jelly Lipstick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top Jelly Lipstick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- summer fridays324K/yr
- summer fridays lip balm525K/yr
- summer fridays lip gloss43K/yr
- summer friday27K/yr
- summer fridays lip7K/yr
- summer fridays set10K/yr
- summer fridays lip butter balm15K/yr
- summer sundays lip balm6K/yr
- summer friday lip balm7K/yr
- lip gloss summer fridays6K/yr
What reviews say buyers love and hate about Jelly Lipstick
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Very moisturising”
“smells nice + hydrating”
“good quality”
“Great colour”
“Very soft and silky on my lips”
What buyers complain about
80% of reviews“A small tube”
“the price should deffo be cheaper like 3 quid”
“it didnt feel like my lips were moisturised at all”
“Very misrepresentative photo in the advert”
“Other than the size the lip balm isnt sticky”
Jelly Lipstick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jelly Lipstick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
