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Jelly Lipstick

Fail

Demand is soft, at -43.1% this quarter, so Jelly Lipstick is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£169K/yr1.0M searches / yr
90-day growth
-43.1%search demand this quarter
Competition
62%top-5 click share · 10 brands · 96 sellers

Flapen Score

Jelly Lipstick against its category

The dotted line is the Beauty average. Past it, Jelly Lipstick is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Lipstick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Lipstick 1.0M times last year and spent an estimated £169K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-43.1%
Conversion, latest week
1.2%
Market size, estimated
£169Ka year
Peak month
December4.1× the quietest month
Top search term
summer fridays324K searches a year

02 · Price

A sale here is worth £13.45.

Listings sell for £13.45 on average, from £3.87 to £30.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £13.45 that is £7K to £10K a year per listing.

Average price
£13.45under the $15 to $100 sweet spot
Price range
£3.87–£30.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #694 within Lips. It carries 1,561 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
18.6%
Average rank
#694in Lips
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,561per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Jelly Lipstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

96

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • Brand 142%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (4 brands, 15%)

Demand

Jelly Lipstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Jelly Lipstick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer fridays324K/yr
  • summer fridays lip balm525K/yr
  • summer fridays lip gloss43K/yr
  • summer friday27K/yr
  • summer fridays lip7K/yr
  • summer fridays set10K/yr
  • summer fridays lip butter balm15K/yr
  • summer sundays lip balm6K/yr
  • summer friday lip balm7K/yr
  • lip gloss summer fridays6K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Lipstick

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
33%of negative reviews mention “Size-Overall”
0.1%of orders come back
“A small tube”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jelly Lipstick questions

Answered from the same tracked data.