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Jazzab Gold Perfume

a concentrated shelf (top 5 take 100% of clicks) — Jazzab Gold Perfume doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47

Market size 10Growth 15Conversion 86Competition 0Returns 99Price range 40Avg price 63Brand share 0Review moat 75Quality gap 70
This niche Category average · 2,481 niches

Is Jazzab Gold Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Jazzab Gold Perfume is a £39K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Jazzab Gold Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.7% over the last 90 days and 9.8% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr3K
Search volume / yr-19.7%29K
Conversion rate9.8%
Avg price£13.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 28
Top-5 product click share100%
Open market0%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement67%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews512

Top Jazzab Gold Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jazzab80%
  • Ard Al Zaafaran16%
  • French Arabian Perfumes2%
  • iKelpie2%

Jazzab Gold Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR9.8%Products6Brands4Top 5 Brands100%OOS Rate3.9%Rating4.3★Reviews512Avg BSR#613
900700Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Jazzab Gold Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jazzab gold perfume17K/yr
  • jazzab5K/yr
  • jazzab perfume4K/yr
  • jazaab gold perfume1K/yr
  • jazzab gold2K/yr
  • jazzab rose gold arab perfume200/yr

What reviews say buyers love and hate about Jazzab Gold Perfume

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Smell79%

Beautiful fragrance

Value For Money7%

its so affordable

Durability4%

Long lasting

Advertised Vs Actual Product1%

All what I was expecting

Quality-Overall1%

Great quality bottle, very pretty

What buyers complain about

81% of reviews
Smell42%

the smell doesn't last very long unfortunately

Durability14%

didnt last as long

Value For Money11%

Waste ofmoney

Leak-Proof6%

was left in my hall we're it had cracked or smashed leaked all over box and seller wants a picture weeks later it's b8nned know I buy off this person as love perfume just would l8ke replacement if they want to loose me and friends custom

Color Fading/Discoloration4%

Beautiful package and bottle which seems a little discoloration probably due to the material, the scent itself is lovely

Jazzab Gold Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Smell
21%
3Advertised Vs Actual Product
10%
4Value For Money
10%
5Feet Fit
5%

Common Jazzab Gold Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jazzab Gold Perfume 38/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -19.7% over the last 90 days.
Search demand for Jazzab Gold Perfume on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.