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Japanese Manicure Kit

Fail

Shoppers spend an estimated $17K a year here, so Japanese Manicure Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£17K/yr30K searches / yr
90-day growth
+29.9%search demand this quarter
Competition
79%top-5 click share · 8 brands · 21 sellers

Flapen Score

Japanese Manicure Kit against its category

The dotted line is the Beauty average. Past it, Japanese Manicure Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Manicure Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Japanese Manicure Kit 30K times last year and spent an estimated £17K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
2.7%
Market size, estimated
£17Ka year
Top search term
japanese manicure kit21K searches a year

02 · Price

A sale here is worth £20.64.

Listings sell for £20.64 on average, from £6.80 to £44.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.64 that is £0 to £2K a year per listing.

Average price
£20.64inside the $15 to $100 sweet spot
Price range
£6.80–£44.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #420 within Manicure & Pedicure. It carries 730 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
58%
Out of stock, average day
1.2%
Average rank
#420in Manicure & Pedicure
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
730per listing
Listings tracked
12

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Japanese Manicure Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

21

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Brand 145%
  • Brand 218%
  • Brand 315%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Search terms

Top Japanese Manicure Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese manicure kit21K/yr
  • japanese manicure7K/yr
  • p shine japanese manicure kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Manicure Kit

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Unsure it works cos not work for me”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Japanese Manicure Kit questions

Answered from the same tracked data.