Itchy Scalp Shampoo

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

12.6%

Market size, estimated

£128Ka year

Peak month

March1.7× the quietest month

Top search term

head and shoulders dermaxpro74K searches a year

Listings sell for £4.70 on average, from £3.32 to £8.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £4.70 that is £4K to £5K a year per listing.

Average price

£4.70under the $15 to $100 sweet spot

Price range

£3.32–£8.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Scalp Treatments. It carries 2,246 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Scalp Treatments

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,246per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

70 months