Itchy Scalp Shampoo
FailThe top 5 brands take 100% of clicks, so Itchy Scalp Shampoo is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £128K/yr217K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 81 sellers
Flapen Score
Itchy Scalp Shampoo against its category
The dotted line is the Beauty average. Past it, Itchy Scalp Shampoo is stronger. Inside it, weaker.
Market
The Itchy Scalp Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Itchy Scalp Shampoo 217K times last year and spent an estimated £128K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £128Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- head and shoulders dermaxpro74K searches a year
02 · Price
A sale here is worth £4.70.
Listings sell for £4.70 on average, from £3.32 to £8.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £4.70 that is £4K to £5K a year per listing.
- Average price
- £4.70under the $15 to $100 sweet spot
- Price range
- £3.32–£8.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Scalp Treatments. It carries 2,246 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Scalp Treatments
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,246per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Itchy Scalp Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 28%
- Brand 36%
- Brand 42%
- Open — no brand owns it (0%)
Demand
Itchy Scalp Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Itchy Scalp Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- head and shoulders dermaxpro74K/yr
- head and shoulders derma24K/yr
- shampoo for dry scalp14K/yr
- shampoo and conditioner for dry scalp7K/yr
- sensitive scalp shampoo14K/yr
- sensitive shampoo11K/yr
- shampoo for sensitive scalp8K/yr
- derma x pro head and shoulders8K/yr
- hypoallergenic shampoo8K/yr
- head and shoulders derma x pro6K/yr
Reviews and returns
What reviews say buyers love and hate about Itchy Scalp Shampoo
We read the reviews and the return reasons for every product selling here.
“has given me a red rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Itchy Scalp Shampoo questions
Answered from the same tracked data.