Itch Relief Cream
brand-locked demand (top 5 brands take 100% of clicks) — Itch Relief Cream doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Itch Relief Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Itch Relief Cream is a £476K/yr Amazon United Kingdom market (453K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Itch Relief Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.8% over the last 90 days and 16.4% of searches end in a purchase.
£476K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Itch Relief Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis
- Price
- £16.81
- Rating
- 4.6/5
- Reviews
- 3,338
- Age
- 17y ago
E45 Itch Relief Cream 50g for Eczema Dermatitis & Skin Irritation
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 1,955
- Age
- 10y ago
E45 Itch Relief Cream 100g Anti Itch Cream for Skin Irritation Non-Greasy E45 Cream to Relieve Itching Eczema Dermatitis Cream Instantly Soothes and Calms Skin
- Price
- £5.52
- Rating
- 4.5/5
- Reviews
- 8,404
- Age
- 17y ago
Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g
- Price
- £5.16
- Rating
- 4.5/5
- Reviews
- 15,600
- Age
- 17y ago
E45 Itch Relief Gel 100ml Face and Body Gel for Dry Skin - Itchy Skin and Irritated Skin - Cooling Gel to Soothe Itchy Skin - Perfume-Free
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 969
- Age
- 3y ago
Trending
90-day click momentum
VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
- Price
- £4.37
- Rating
- 4.6/5
- Reviews
- 15,618
- Age
- 10y ago
E45 Cream 125g Moisturiser for Dry & Sensitive Skin Perfume Free
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 3,015
- Age
- 17y ago
Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g
- Price
- £4.72
- Rating
- 4.4/5
- Reviews
- 1,127
- Age
- 7y ago
E45 Itch Relief Cream 50g for Eczema Dermatitis & Skin Irritation
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 1,955
- Age
- 10y ago
E45 Itch Relief Coolmousse 100ml Face and Body Foam for Dry Skin Itchy Skin and Irritated Skin - Cooling Foam to Soothe Itchy Skin
- Price
- £6.04
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 3y ago
Newest
by launch date
Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 1,946
- Age
- 1y ago
E45 Itch Relief Gel 100ml Face and Body Gel for Dry Skin - Itchy Skin and Irritated Skin - Cooling Gel to Soothe Itchy Skin - Perfume-Free
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 969
- Age
- 3y ago
E45 Itch Relief Coolmousse 100ml Face and Body Foam for Dry Skin Itchy Skin and Irritated Skin - Cooling Foam to Soothe Itchy Skin
- Price
- £6.04
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 3y ago
Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g
- Price
- £4.72
- Rating
- 4.4/5
- Reviews
- 1,127
- Age
- 7y ago
Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 9,359
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- E4573%
- Eurax19%
- Cetraben5%
- Vagisil2%
- Generic1%
Itch Relief Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Itch Relief Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- e45 itch relief cream154K/yr
- itch relief cream69K/yr
- anti itch cream for humans35K/yr
- itchy skin relief for adults34K/yr
- anti itch cream33K/yr
- cream for itchy skin27K/yr
- itch cream13K/yr
- e45 itch relief gel10K/yr
- itch relief gel7K/yr
- benadryl cream8K/yr
What reviews say buyers love and hate about Itch Relief Cream
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Itch relief”
“Good quality cheaper than over the counter does what its supposed to do”
“Good value for money”
“Excellent moisturiser”
“Does what it says”
What buyers complain about
62% of reviews“Made skin more itchy”
“Did not work”
“Itch cream”
“The smell is chemical”
“It doesnt moisturise deeply though”
Itch Relief Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Itch Relief Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
