Itch Relief Cream
FailThe top 5 brands take 100% of clicks, so Itch Relief Cream is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £476K/yr453K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 110 sellers
Flapen Score
Itch Relief Cream against its category
The dotted line is the Beauty average. Past it, Itch Relief Cream is stronger. Inside it, weaker.
Market
The Itch Relief Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Itch Relief Cream 453K times last year and spent an estimated £476K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.
- Searches, last 12 months
- 453K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 16.4%
- Market size, estimated
- £476Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- e45 itch relief cream154K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £2.99 to £16.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.41 that is £26K to £32K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £2.99–£16.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £26K–£32K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #13 within Body. It carries 6,070 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #13in Body
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,070per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Itch Relief Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 173%
- Brand 219%
- Brand 35%
- Brand 42%
- Brand 51%
Demand
Itch Relief Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Itch Relief Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- e45 itch relief cream154K/yr
- itch relief cream69K/yr
- anti itch cream for humans35K/yr
- itchy skin relief for adults34K/yr
- anti itch cream33K/yr
- cream for itchy skin27K/yr
- itch cream13K/yr
- e45 itch relief gel10K/yr
- itch relief gel7K/yr
- benadryl cream8K/yr
Reviews and returns
What reviews say buyers love and hate about Itch Relief Cream
We read the reviews and the return reasons for every product selling here.
“Made skin more itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Itch Relief Cream questions
Answered from the same tracked data.