itch relief cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Market size
Good£476K£476K/yr · 453K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,070.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Price range
Bad£2.99–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, itch relief cream is a £476K/yr Amazon United Kingdom market (453K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
itch relief cream market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £385K–£513K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.4%
- Avg brand age
- 61 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- E4573%
- Eurax19%
- Cetraben5%
- Vagisil2%
- Generic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top itch relief cream search terms
- e45 itch relief cream154K/yr
- itch relief cream69K/yr
- anti itch cream for humans35K/yr
- itchy skin relief for adults34K/yr
- anti itch cream33K/yr
- cream for itchy skin27K/yr
- itch cream13K/yr
- e45 itch relief gel10K/yr
- itch relief gel7K/yr
- benadryl cream8K/yr
Top itch relief cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis
E45£16.814.6★3,338 rev
E45 Itch Relief Cream 50g for Eczema Dermatitis & Skin Irritation
E45£3.894.5★1,955 rev
E45 Itch Relief Cream 100g Anti Itch Cream for Skin Irritation Non-Greasy E45 Cream to Relieve Itching Eczema Dermatitis Cream Instantly Soothes and Calms Skin
E45£5.524.5★8,404 rev
Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g
Eurax£5.164.5★15,600 rev
E45 Itch Relief Gel 100ml Face and Body Gel for Dry Skin - Itchy Skin and Irritated Skin - Cooling Gel to Soothe Itchy Skin - Perfume-Free
E45£6.024.5★969 rev
Newest
by launch date
Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
Generic£6.491,946 rev
E45 Itch Relief Gel 100ml Face and Body Gel for Dry Skin - Itchy Skin and Irritated Skin - Cooling Gel to Soothe Itchy Skin - Perfume-Free
E45£6.02969 rev
E45 Itch Relief Coolmousse 100ml Face and Body Foam for Dry Skin Itchy Skin and Irritated Skin - Cooling Foam to Soothe Itchy Skin
E45£6.04550 rev
Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g
Eurax£4.721,127 rev
Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml
Cetraben£10.179,359 rev
Trending
90-day click momentum
VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
Vagisil£4.374.6★
E45 Cream 125g Moisturiser for Dry & Sensitive Skin Perfume Free
E45£3.004.7★
Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g
Eurax£4.724.4★
E45 Itch Relief Cream 50g for Eczema Dermatitis & Skin Irritation
E45£3.894.5★
E45 Itch Relief Coolmousse 100ml Face and Body Foam for Dry Skin Itchy Skin and Irritated Skin - Cooling Foam to Soothe Itchy Skin
E45£6.044.3★
What buyers say about itch relief cream
What buyers praise and complain about, mined from review topics.What buyers love
“Itch relief”
“Good quality cheaper than over the counter does what its supposed to do”
“Good value for money”
“Excellent moisturiser”
“Does what it says”
“No mess no itching”
“Works ok”
“Absorbent”
“Smooth”
“Easy to apply for sensitive skin”
What buyers complain about
“Made skin more itchy”
“Did not work”
“Itch cream”
“The smell is chemical”
“It doesnt moisturise deeply though”
“Small tubes”
“This stuff actually seems to give some parts of my body a burning sensation”
“Waste of money”
“Not as good as anticipated”
“While it may not provide instant relief for everyone”
Top return reasons
Common questions
- Is itch relief cream profitable to sell on Amazon United Kingdom?
- The niche generates £476K/yr across 14 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the itch relief cream niche?
- 5 brands and 110 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in itch relief cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- When does demand for itch relief cream peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the itch relief cream niche?
- Listings span £2.99–£16.81; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 6,070 reviews — the moat a new listing must climb.