Is isntree hyaluronic acid watery sun gel profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.7%. Flapen's verdict: Skip it (48/100).

How competitive is the isntree hyaluronic acid watery sun gel niche?

3 brands and 43 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in isntree hyaluronic acid watery sun gel?

Top complaints mined from reviews: Allergies, Suitability Dry Skin, Skin Health. The return rate is 0.1%.

When does demand for isntree hyaluronic acid watery sun gel peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the isntree hyaluronic acid watery sun gel niche?

Listings span £9.55–£20.04; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.

isntree hyaluronic acid watery sun gel

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.47

avg listing price — sweet spot $15–$100

Review moat

Good707.75

avg incumbent reviews — the moat a new listing must climb

Growth

Good+50.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£9.55–£20.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£55K

£55K/yr · 51K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, isntree hyaluronic acid watery sun gel is a £55K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

isntree hyaluronic acid watery sun gel market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £43K–£58K; units × avg price
Conversion rate: 7.4%
Avg BSR: #307
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 10.8%
Avg brand age: 36 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

IsNtree79%
innisfree16%
COSRX5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top isntree hyaluronic acid watery sun gel search terms

isntree hyaluronic acid watery sun gel17K/yr +50.5%10.9% conv.
innisfree sunscreen8K/yr +140.1%4.1% conv.
isntree sunscreen8K/yr +98.4%7.6% conv.
isntree13K/yr -2.8%3.8% conv.
isntree hyaluronic acid4K/yr +4.5%4.2% conv.
hyaluronic acid watery sun gel1K/yr +21.2%9.9% conv.

All search terms

Top isntree hyaluronic acid watery sun gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IsNtree£13.734.4★2,738 rev

INNISFREE Daily UV Defense Sunscreen SPF 30 Lightweight Soothing Korean Sun Cream Protection for a Dewy Glow and Radiant skin 50ml

innisfree£13.404.8★33 rev

INNISFREE Daily UV Defense Mineral Sunscreen SPF 50 Hydrating and Soothing Korean Mineral Sun Cream Protection for glow & healthier skin 50ml

innisfree£16.374.0★39 rev

ISNTREE Hyaluronic Acid Aqua Gel Cream 100ml 3.38 fl oz | Korean Skincare | Lightweight Moisturizer | Quick-Absorbing Hydration | For Oily to Combination Skin

IsNtree£13.474.5★369 rev

IsNtree£13.784.5★369 rev

Newest

by launch date

IsNtree Natural Sunscreen with Hyaluronic Acid SPF50+ PA++++ Physical Moisturizing Sunblock Non-Nano Sunscreen Reef Safe (50ml)

IsNtree£15.434 rev

6mo ago

INNISFREE Daily UV Defense Sunscreen SPF 30 Lightweight Soothing Korean Sun Cream Protection for a Dewy Glow and Radiant skin 50ml

innisfree£13.4033 rev

1y ago

INNISFREE Daily UV Defense Mineral Sunscreen SPF 50 Hydrating and Soothing Korean Mineral Sun Cream Protection for glow & healthier skin 50ml

innisfree£16.3739 rev

1y ago

COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml

COSRX£9.551,995 rev

2y ago

ISNTREE Hyaluronic Acid Watery Sun Gel SPF 50+ PA++++ (50 ml)

IsNtree£20.04115 rev

3y ago

What buyers say about isntree hyaluronic acid watery sun gel

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Light14%

“This is a great lightweight product”

Moist/Dry11%

“Very Moisturizer”

Suitability Combination Skin11%

“It blends smoothly into the skin”

Quality-Overall8%

“Good performance”

Absorbency5%

“Easily absorbed”

Soft Feel4%

“Makes my skin smooth”

Suitability Dry Skin4%

“it makes my skin look moisturised while still feeling protected”

Smell4%

“I also really like that it's totally fragrance free”

Texture/Consistency-Overall3%

“This is very similar - lovely consistency”

Suitability Oily Skin3%

“Not oily, blends in well into my black skin”

What buyers complain about

Allergies12%

“Causes my skin to go red”

Suitability Dry Skin6%

“Unfortunately, it's astringent/ drying, and makes pores/ fine lines/ dry patches more obvious”

Skin Health5%

“Burnt skin after 20 mins sitting in the sun in garden”

Oily/Greasy5%

“Leaves your skin looking so shiny and greasy then flakes and pills off”

Sensitivity-Overall4%

“But I have very sensitive skin so it made me break out on my nose and chin”

Suitability Oily Skin4%

“Not for oily skin”

Adhesion/Stickiness3%

“everything started to roll off”

Size-Overall3%

“the size is kinda disappointing for that much”

Moist/Dry3%

“Astringent and Drying :”

Weight Light2%

“Lightweight and doesnt feel like SPF”

Top return reasons

Ingredients-Overall11%

Suitability Combination Skin11%

Size-Overall9%

Functionality-Overall8%

Value For Money7%

Advertised Vs Actual Product6%

Leak-Proof4%

Skin Health4%

Quality-Overall4%

Oily/Greasy3%

Common questions

Is isntree hyaluronic acid watery sun gel profitable to sell on Amazon United Kingdom?: The niche generates £55K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.7%. Flapen's verdict: Skip it (48/100).
How competitive is the isntree hyaluronic acid watery sun gel niche?: 3 brands and 43 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in isntree hyaluronic acid watery sun gel?: Top complaints mined from reviews: Allergies, Suitability Dry Skin, Skin Health. The return rate is 0.1%.
When does demand for isntree hyaluronic acid watery sun gel peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the isntree hyaluronic acid watery sun gel niche?: Listings span £9.55–£20.04; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.