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Isntree Hyaluronic Acid Watery Sun Gel

brand-locked demand (top 5 brands take 100% of clicks) — Isntree Hyaluronic Acid Watery Sun Gel doesn't clear our bar today.

Flapen Score

48
Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

Market size 14Growth 69Conversion 76Competition 11Returns 100Price range 48Avg price 71Brand share 0Review moat 70Quality gap 65
This niche Category average · 2,481 niches

Is Isntree Hyaluronic Acid Watery Sun Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Isntree Hyaluronic Acid Watery Sun Gel is a £55K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Isntree Hyaluronic Acid Watery Sun Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +50.7% over the last 90 days and 7.4% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr4K
Search volume / yr+50.7%51K
Conversion rate7.4%
Avg price£14.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 43
Top-5 product click share87%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement25%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews708

Top Isntree Hyaluronic Acid Watery Sun Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • IsNtree79%
  • innisfree16%
  • COSRX5%
  • Open — no brand owns it (0%)

Isntree Hyaluronic Acid Watery Sun Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR7.4%Products8Brands3Top 5 Brands100%OOS Rate10.8%Rating4.4★Reviews708Avg BSR#307
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Top Isntree Hyaluronic Acid Watery Sun Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • isntree hyaluronic acid watery sun gel17K/yr
  • innisfree sunscreen8K/yr
  • isntree sunscreen8K/yr
  • isntree13K/yr
  • isntree hyaluronic acid4K/yr
  • hyaluronic acid watery sun gel1K/yr

What reviews say buyers love and hate about Isntree Hyaluronic Acid Watery Sun Gel

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Weight Light14%

This is a great lightweight product

Moist/Dry11%

Very Moisturizer

Suitability Combination Skin11%

It blends smoothly into the skin

Quality-Overall8%

Good performance

Absorbency5%

Easily absorbed

What buyers complain about

47% of reviews
Allergies12%

Causes my skin to go red

Suitability Dry Skin6%

Unfortunately, it's astringent/ drying, and makes pores/ fine lines/ dry patches more obvious

Skin Health5%

Burnt skin after 20 mins sitting in the sun in garden

Oily/Greasy5%

Leaves your skin looking so shiny and greasy then flakes and pills off

Sensitivity-Overall4%

But I have very sensitive skin so it made me break out on my nose and chin

Isntree Hyaluronic Acid Watery Sun Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ingredients-Overall
11%
2Suitability Combination Skin
11%
3Size-Overall
9%
4Functionality-Overall
8%
5Value For Money
7%

Common Isntree Hyaluronic Acid Watery Sun Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Isntree Hyaluronic Acid Watery Sun Gel 48/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +50.7% over the last 90 days.
Search demand for Isntree Hyaluronic Acid Watery Sun Gel on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.9× the quietest.