Is iq hair products profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (48/100).

How competitive is the iq hair products niche?

5 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in iq hair products?

Top complaints mined from reviews: Color, Hair Related, Value For Money. The return rate is 0.1%.

What does it cost to enter the iq hair products niche?

Listings span £7.42–£27.59; the average listing price is £14.44 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.

iq hair products

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible56.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£14.44

avg listing price — sweet spot $15–$100

Price range

Good£7.42–£27.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Market size

Bad£68K

£68K/yr · 69K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, iq hair products is a £68K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

iq hair products market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £58K–£72K; units × avg price
Conversion rate: 6.9%
Avg BSR: #732
Page quality: 0%
Prime: 67%
Sponsored: 48%
Out of stock: 2.1%
Avg brand age: 63 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

IQ Intelligent Haircare51%
DCF Success26%
IQ8%
TBL PRO8%
YESMOO7%

Demand

Weekly Amazon search volume, last 32 weeks — -4.5% search growth over the last 90 days.

Open Trend

Top iq hair products search terms

iq hair products26K/yr +4.9%7.6% conv.
iq shampoo and conditioner12K/yr +3.5%6.4% conv.
iq shampoo10K/yr -6.2%9.1% conv.
iq intelligent haircare7K/yr +3.7%5.9% conv.

All search terms

Top iq hair products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IQ Intelligent Haircare 10 in 1 (250 ml)

IQ Intelligent Haircare£7.834.7★333 rev

IQ Intelligent Haircare Daily Shampoo & Conditioner Red 1 l

IQ£27.594.5★38 rev

IQ Intelligent Haircare Intense Moisture Shampoo & Conditioner Green 1000 ml

YESMOO£26.884.4★72 rev

IQ Intelligent Haircare 10-in-1 Treatment Spray - Pack of 3 (250ml Each) for Strong Shiny Hydrated and Nourished Hair - Enriched with Amaranth and Vitamin E Paraben & Cruelty-Free

DCF Success£18.934.6★33 rev

IQ Intelligent Haircare Intense Moisture Shampoo 300ml & Conditioner 300ml Set | Sulphate Free Paraben Free Cruelty Free | Deep Moisture Smooth & Revitalized Hair by TBL PRO

TBL PRO£14.193.8★7 rev

Newest

by launch date

IQ Intelligent Haircare Daily Shampoo & Conditioner + 10 in1 Leave-In SpraySulphate-Free Everyday Haircare Set for All Hair TypesEnriched with Amaranth Paraben-Free Cruelty-Free Includes Gift Bag

DCF Success£19.124 rev

9mo ago

IQ Intelligent Haircare Intense Moisture Shampoo & Conditioner + 10 in 1 Leave-In Spray Hydrating Haircare Set with Amaranth Extract Sulphate & Paraben-Free Cruelty-Free Includes Gift Bag

DCF Success£19.064 rev

9mo ago

IQ Intelligent Haircare Intense Moisture Shampoo 300ml & Conditioner 300ml Set | Sulphate Free Paraben Free Cruelty Free | Deep Moisture Smooth & Revitalized Hair by TBL PRO

TBL PRO£14.197 rev

11mo ago

IQ Intelligent Haircare Daily Shampoo & Conditioner Set 300ml Each | Sulphate Free Paraben Free Cruelty Free | Complete Nourishment Vitality & Smooth Tangle-Free Hair

TBL PRO£14.246 rev

11mo ago

IQ Intelligent Haircare Collection: Daily Shampoo 300ml Hydrating Conditioner 300ml and Versatile 10-in-1 Spray 250ml A Complete Haircare Solution for Cleansing Moisturizing and Protection

DCF Success£19.079 rev

1y ago

What buyers say about iq hair products

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Excellent product”

Smell19%

“The smell is really clean 🧼 lovely”

Value For Money13%

“Money well spent”

Advertised Vs Actual Product10%

“As advertised”

Hair Styling5%

“Great for setting your hair when using rollers keeps it in place”

Suitability Straight Hair5%

“I have fine hair which can be a little flyaway”

Hair Growth3%

“Gives so much volume in my hair”

Cleansing3%

“cleans well”

Soft Feel2%

“Left my hair really soft and conditioned”

Suitability Curly Hair2%

“Great products, smells lovely really good for my thick frizzy hair”

What buyers complain about

Color33%

“Very purple before rinsing”

Hair Related33%

“does not leave your hair sticky”

Value For Money17%

“Awful stuff especially for price”

Top return reasons

Suitability Dry Skin17%

Functionality-Overall17%

Hair Related17%

Motor Power17%

Add-Ons/Attachments17%

Smell17%

Common questions

Is iq hair products profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (48/100).
How competitive is the iq hair products niche?: 5 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in iq hair products?: Top complaints mined from reviews: Color, Hair Related, Value For Money. The return rate is 0.1%.
What does it cost to enter the iq hair products niche?: Listings span £7.42–£27.59; the average listing price is £14.44 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.