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Iq Hair Products

Fail

The top 5 brands take 100% of clicks, so Iq Hair Products is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£68K/yr69K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
42%top-5 click share · 5 brands · 31 sellers

Flapen Score

Iq Hair Products against its category

The dotted line is the Beauty average. Past it, Iq Hair Products is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iq Hair Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iq Hair Products 69K times last year and spent an estimated £68K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
6.9%
Market size, estimated
£68Ka year
Top search term
iq hair products26K searches a year

02 · Price

A sale here is worth £14.44.

Listings sell for £14.44 on average, from £7.42 to £27.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.44 that is £1K to £4K a year per listing.

Average price
£14.44under the $15 to $100 sweet spot
Price range
£7.42–£27.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #732 within Shampoos & Conditioners. It carries 56 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
67%
Out of stock, average day
2.1%
Average rank
#732in Shampoos & Conditioners
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
56per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Iq Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

0%

  • Brand 151%
  • Brand 226%
  • Brand 38%
  • Brand 48%
  • Brand 57%

Demand

Iq Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Iq Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iq hair products26K/yr
  • iq shampoo and conditioner12K/yr
  • iq shampoo10K/yr
  • iq intelligent haircare7K/yr

Reviews and returns

What reviews say buyers love and hate about Iq Hair Products

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Color”
0.1%of orders come back
“Very purple before rinsing”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iq Hair Products questions

Answered from the same tracked data.