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Iq Hair Products

brand-locked demand (top 5 brands take 100% of clicks) — Iq Hair Products doesn't clear our bar today.

Flapen Score

48
Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

Market size 17Growth 23Conversion 74Competition 72Returns 99Price range 62Avg price 70Brand share 0Review moat 97Quality gap 27
This niche Category average · 2,481 niches

Is Iq Hair Products profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Iq Hair Products is a £68K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Iq Hair Products: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 6.9% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr5K
Search volume / yr-4.5%69K
Conversion rate6.9%
Avg price£14.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 31
Top-5 product click share42%
Open market0%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement48%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews56

Top Iq Hair Products products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

0%

  • IQ Intelligent Haircare51%
  • DCF Success26%
  • IQ8%
  • TBL PRO8%
  • YESMOO7%

Iq Hair Products demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR6.9%Products27Brands5Top 5 Brands100%OOS Rate2.1%Rating4.6★Reviews56Avg BSR#732
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Iq Hair Products search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • iq hair products26K/yr
  • iq shampoo and conditioner12K/yr
  • iq shampoo10K/yr
  • iq intelligent haircare7K/yr

What reviews say buyers love and hate about Iq Hair Products

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall26%

Excellent product

Smell19%

The smell is really clean 🧼 lovely

Value For Money13%

Money well spent

Advertised Vs Actual Product10%

As advertised

Hair Styling5%

Great for setting your hair when using rollers keeps it in place

What buyers complain about

83% of reviews
Color33%

Very purple before rinsing

Hair Related33%

does not leave your hair sticky

Value For Money17%

Awful stuff especially for price

Iq Hair Products return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Suitability Dry Skin
17%
2Functionality-Overall
17%
3Hair Related
17%
4Motor Power
17%
5Add-Ons/Attachments
17%

Common Iq Hair Products questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Iq Hair Products 48/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.
Iq Hair Products buyers on Amazon United Kingdom complain most about Color, Hair Related, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.