How competitive is the Iodized Salt niche on Amazon United Kingdom?

11 brands and 27 sellers compete in Iodized Salt on Amazon United Kingdom. The top 5 Iodized Salt products take 73% of clicks and its top 5 brands hold 79% of demand.

What does it cost to enter the Iodized Salt niche?

Iodized Salt sells for £6.99 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.87–£11.93. The average incumbent carries 1,504 reviews — the moat a new listing must climb.

Iodized Salt

prices mostly outside the sweet spot ($1.87–$11.93) — Iodized Salt doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47

This niche Category average · 2,481 niches

Is Iodized Salt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Iodized Salt is a £42K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.

Iodized Salt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.8% over the last 90 days and 8.5% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr8K

Search volume / yr+4.8%71K

Conversion rate8.5%

Avg price£6.99

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 27

Top-5 product click share73%

Open market21%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Top Iodized Salt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pegasus Iodized Fine Sea Salt 800g All-Purpose Cooking Salt Fine Grain for Everyday Seasoning Baking and Food Preparation Resealable Bottle (Pack of 1)

Price: £4.09
Rating: 4.5/5
Reviews: 89
Age: 3y ago

Badia Iodized Salt 1.13kg

Price: £7.43
Rating: 4.5/5
Reviews: 98
Age: 2y ago

1kg Iodized Pink Himalayan Rose Salt Iodised Fine Grade (Pack Of 1)

Price: £9.96
Rating: 4.7/5
Reviews: 349
Age: 9y ago

Cerebos Ready-to-Use Iodised Salt 400 g Drum (Pack of 1)

Price: £1.87
Rating: 4.6/5
Reviews: 438
Age: 5y ago

Tata Salt 1kg (Pack of 2) Vacuum Evaporated Iodised Salt Iodine Guaranteed - Combination That Aids Proper Mental and Physical Development.

Price: £4.91
Rating: 4.6/5
Reviews: 148
Age: 5y ago

Newest

by launch date

Tata Salt 1kg Premium Vacuum Evaporated Iodised Salt | Free Flow Refined Table Salt | Daily Cooking Essential | Fortified with Iodine

Price: £3.88
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Cerebos Iodised Fine Table Salt 500g x 2

Price: £7.90
Rating: 4.8/5
Reviews: 10
Age: 1y ago

Morton Iodized Salt All-Purpose Ideal for Cooking & Table Use (26 oz) 2-Pack

Price: £11.93
Rating: 4.8/5
Reviews: 4,578
Age: 1y ago

Celtic Sea Salt Organic 500g Pure Unrefined Hand-Harvested in France 82 Minerals Crystal in Ziplock Foil Packaging Non-GMO No Additives Authentic

Price: £7.31
Rating: 4.6/5
Reviews: 729
Age: 2y ago

Pegasus Iodized Fine Pink Salt 800g (Pack of 1) Pink Salt with Iodine 100% Natural & Unrefined Rich in Minerals for Cooking Seasoning Baking and Health Benefits

Price: £3.98
Rating: 4.7/5
Reviews: 32
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

14%

Pegasus42%
Badia12%
FeelGood-Sale10%
Cerebos8%
ganaric8%
BonneBouffe7%
Open — no brand owns it (5 brands, 14%)

Iodized Salt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR8.5%Products13Brands11Top 5 Brands79%OOS Rate0.6%Rating4.7★Reviews1,504Avg BSR#21

Top Iodized Salt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

iodized salt31K/yr +6.7%6.0% conv.
iodised salt17K/yr +27.5%6.3% conv.
iodine salt9K/yr -3.5%3.8% conv.
iodised salt uk7K/yr -31.5%8.0% conv.
iodized sea salt5K/yr +3.2%5.8% conv.

What reviews say buyers love and hate about Iodized Salt

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Salt Content36%

“Great salt”

Quality-Overall23%

“Quality great, texture how you would expect it to feel”

Taste-Overall10%

“the taste is very clean”

Value For Money9%

“Good value pack”

Advertised Vs Actual Product3%

“as advertised”

What buyers complain about

73% of reviews

Salt Content40%

“As expected Salty”

Moist/Dry6%

“A bit wet”

Value For Money6%

“Way to expensive”

Recycle/Reuse4%

“The grinder is not reusable”

Size-Overall3%

“it may not fit in standard”

Iodized Salt return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Salt Content

38%

2Value For Money

15%

3Quality-Overall

4Natural Ingredients

5Blood Pressure

Common Iodized Salt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Iodized Salt 38/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +4.8% over the last 90 days.

Iodized Salt buyers on Amazon United Kingdom complain most about Salt Content, Moist/Dry, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.