iodized salt
Skip itPrices mostly outside the sweet spot ($1.87–$11.93) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,503.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 71K searches
Price range
Bad£1.87–£11.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, iodized salt is a £42K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
iodized salt market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £42K–£56K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 54%
- Out of stock
- 0.6%
- Avg brand age
- 71 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
27
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
14%
- Pegasus42%
- Badia12%
- FeelGood-Sale10%
- Cerebos8%
- ganaric8%
- BonneBouffe7%
- Open — no brand owns it (5 brands, 14%)
Demand
Weekly Amazon search volume, last 8 weeks — +4.8% search growth over the last 90 days.Top iodized salt search terms
- iodized salt31K/yr
- iodised salt17K/yr
- iodine salt9K/yr
- iodised salt uk7K/yr
- iodized sea salt5K/yr
Top iodized salt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pegasus Iodized Fine Sea Salt 800g All-Purpose Cooking Salt Fine Grain for Everyday Seasoning Baking and Food Preparation Resealable Bottle (Pack of 1)
Pegasus£4.094.5★89 rev
Badia Iodized Salt 1.13kg
Badia£7.434.5★98 rev
1kg Iodized Pink Himalayan Rose Salt Iodised Fine Grade (Pack Of 1)
FeelGood-Sale£9.964.7★349 rev
Cerebos Ready-to-Use Iodised Salt 400 g Drum (Pack of 1)
Cerebos£1.874.6★438 rev
Tata Salt 1kg (Pack of 2) Vacuum Evaporated Iodised Salt Iodine Guaranteed - Combination That Aids Proper Mental and Physical Development.
ganaric£4.914.6★148 rev
Newest
by launch date
Tata Salt 1kg Premium Vacuum Evaporated Iodised Salt | Free Flow Refined Table Salt | Daily Cooking Essential | Fortified with Iodine
TATA SALT£3.880 rev
Cerebos Iodised Fine Table Salt 500g x 2
BonneBouffe£7.9010 rev
Morton Iodized Salt All-Purpose Ideal for Cooking & Table Use (26 oz) 2-Pack
Morton£11.934,578 rev
Celtic Sea Salt Organic 500g Pure Unrefined Hand-Harvested in France 82 Minerals Crystal in Ziplock Foil Packaging Non-GMO No Additives Authentic
Gourmet Empire£7.31729 rev
Pegasus Iodized Fine Pink Salt 800g (Pack of 1) Pink Salt with Iodine 100% Natural & Unrefined Rich in Minerals for Cooking Seasoning Baking and Health Benefits
Pegasus£3.9832 rev
Trending
90-day click momentumTata Salt 1kg Premium Vacuum Evaporated Iodised Salt | Free Flow Refined Table Salt | Daily Cooking Essential | Fortified with Iodine
TATA SALT£3.880.0★
Silk Route Spice Company Himalayan Pink Salt Giant Spice Grinder - 390g/13.8oz Easy to Use Pink Salt Mill Fresh Himalayan Salt Contains Essential Minerals
Silk Route Spice Company£8.824.6★
Cerebos Iodised Fine Table Salt 500g x 2
BonneBouffe£7.904.8★
Morton Table Salt Iodized
Morton£9.674.8★
Morton Iodized Salt All-Purpose Ideal for Cooking & Table Use (26 oz) 2-Pack
Morton£11.934.8★
What buyers say about iodized salt
What buyers praise and complain about, mined from review topics.What buyers love
“Great salt”
“Quality great, texture how you would expect it to feel”
“the taste is very clean”
“Good value pack”
“as advertised”
“Really nice flavour”
“Good for health”
“A brilliant size and great quality”
“Easy to use”
“Natural and healthy”
What buyers complain about
“As expected Salty”
“A bit wet”
“Way to expensive”
“The grinder is not reusable”
“it may not fit in standard”
“I am finding many companies market their salt as organic or chemical free, however, they will not provide independent lab testing certificates to prove that they do not contain excellive and harmful levels of heavy metals”
“Contaminated”
“Low quality”
“It is pretty flimsy”
“The texture? Delightfully coarse—like its judging you just a little”
Top return reasons
Common questions
- Is iodized salt profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the iodized salt niche?
- 11 brands and 27 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in iodized salt?
- Top complaints mined from reviews: Salt Content, Moist/Dry, Value For Money. The return rate is 0.1%.
- What does it cost to enter the iodized salt niche?
- Listings span £1.87–£11.93; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 1,504 reviews — the moat a new listing must climb.