Is invictus perfume for men profitable to sell on Amazon United Kingdom?

The niche generates £318K/yr across 15 tracked products. 90-day search growth is +20.4%. Flapen's verdict: Skip it (46/100).

How competitive is the invictus perfume for men niche?

2 brands and 102 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in invictus perfume for men?

Top complaints mined from reviews: Value For Money, Ethical Trade/Fair Trade, Smell. The return rate is 0.4%.

What does it cost to enter the invictus perfume for men niche?

Listings span £11.95–£90.93; the average listing price is £54.00 (sweet spot $15–$100). The average incumbent carries 1,625 reviews — the moat a new listing must climb.

invictus perfume for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£54.00

avg listing price — sweet spot $15–$100

Price range

Great£11.95–£90.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£318K

£318K/yr · 208K searches

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,624.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, invictus perfume for men is a £318K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

invictus perfume for men market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £270K–£324K; units × avg price
Conversion rate: 2.8%
Avg BSR: #420
Page quality: 0%
Prime: 93%
Sponsored: 27%
Out of stock: 4.9%
Avg brand age: 65 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

paco rabanne98%
Amour Scents2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 24 weeks — +20.4% search growth over the last 90 days.

Open Trend

Top invictus perfume for men search terms

invictus perfume for men95K/yr +14.0%2.6% conv.
invictus43K/yr +28.4%1.9% conv.
paco rabanne invictus men27K/yr +22.9%3.2% conv.
invictus aftershave for men21K/yr +122.6%4.5% conv.
rabanne invictus7K/yr -7.4%2.6% conv.
paco rabanne invictus7K/yr -3.1%2.9% conv.
invictus aftershave6K/yr -21.8%4.0% conv.
invictus paco rabanne4K/yr -4.8%3.1% conv.

All search terms

Top invictus perfume for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mens Perfume Invictus Paco Rabanne EDT

paco rabanne£45.614.5★293 rev

Paco Rabanne Invictus for Men 6.8 oz EDT Spray 200 ml (Pack of 1)

paco rabanne£72.984.7★4,375 rev

Paco Rabanne Invictus Victory Eau De Parfum 100ml

paco rabanne£64.334.7★2,430 rev

Paco Rabanne INVICTUS SET 100ML EAU DE TOILETTE SPRAY+150ML DEODORANT SPRAY+10ML MINI - 1 SET

paco rabanne£69.114.7★43 rev

Paco Rabanne Invictus Eau de Toilette 100ml~~BRI

paco rabanne£57.434.8★11,572 rev

Newest

by launch date

PACO RABANNE Invictus Parfum 100 ml

paco rabanne£67.38292 rev

2y ago

Paco Rabanne INVICTUS SET 100ML EAU DE TOILETTE SPRAY+150ML DEODORANT SPRAY+10ML MINI - 1 SET

paco rabanne£69.1143 rev

2y ago

PACO RABANNE Invictus After Shave Lotion 100ml

paco rabanne£35.2865 rev

3y ago

PACO RABANNE VICTORY ELIXIR PARFUM SPRAY - 50ML

paco rabanne£52.87211 rev

3y ago

PACO RABANNE 1755C Beauty Gift Set Invictus Set (et 100 Vp + Et 20 Vp) for adults designed for daily beauty and care size 100

paco rabanne£62.2980 rev

4y ago

What buyers say about invictus perfume for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Great fragrance”

Value For Money26%

“worth it”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product5%

“Exactly as advertised, Invictus Parfum”

Durability2%

“lasts all day”

What buyers complain about

Value For Money38%

“Spent so much money on this for it to not work”

Ethical Trade/Fair Trade25%

“this is a scam”

Smell25%

“Just been told the smell was very bad compared to how it normally smells”

Top return reasons

Smell40%

Durability16%

Advertised Vs Actual Product11%

Functionality-Overall8%

Value For Money8%

Size-Overall8%

Quality-Overall5%

Material Quality2%

Ease Of Use2%

Common questions

Is invictus perfume for men profitable to sell on Amazon United Kingdom?: The niche generates £318K/yr across 15 tracked products. 90-day search growth is +20.4%. Flapen's verdict: Skip it (46/100).
How competitive is the invictus perfume for men niche?: 2 brands and 102 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in invictus perfume for men?: Top complaints mined from reviews: Value For Money, Ethical Trade/Fair Trade, Smell. The return rate is 0.4%.
What does it cost to enter the invictus perfume for men niche?: Listings span £11.95–£90.93; the average listing price is £54.00 (sweet spot $15–$100). The average incumbent carries 1,625 reviews — the moat a new listing must climb.