How competitive is the Invictus Perfume for Men niche on Amazon United Kingdom?

2 brands and 102 sellers compete in Invictus Perfume for Men on Amazon United Kingdom. The top 5 Invictus Perfume for Men products take 72% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Invictus Perfume for Men niche?

Invictus Perfume for Men sells for £54.00 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.95–£90.93. The average incumbent carries 1,625 reviews — the moat a new listing must climb.

Invictus Perfume for Men

brand-locked demand (top 5 brands take 100% of clicks) — Invictus Perfume for Men doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47

This niche Category average · 2,481 niches

Is Invictus Perfume for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Invictus Perfume for Men is a £318K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Invictus Perfume for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.4% over the last 90 days and 2.8% of searches end in a purchase.

£318K

revenue / yr

Units sold / yr6K

Search volume / yr+20.4%208K

Conversion rate2.8%

Avg price£54.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 102

Top-5 product click share72%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Invictus Perfume for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mens Perfume Invictus Paco Rabanne EDT

Price: £45.61
Rating: 4.5/5
Reviews: 293
Age: 12y ago

Paco Rabanne Invictus for Men 6.8 oz EDT Spray 200 ml (Pack of 1)

Price: £72.98
Rating: 4.7/5
Reviews: 4,375
Age: 5y ago

Paco Rabanne Invictus Victory Eau De Parfum 100ml

Price: £64.33
Rating: 4.7/5
Reviews: 2,430
Age: 5y ago

Paco Rabanne INVICTUS SET 100ML EAU DE TOILETTE SPRAY+150ML DEODORANT SPRAY+10ML MINI - 1 SET

Price: £69.11
Rating: 4.7/5
Reviews: 43
Age: 2y ago

Paco Rabanne Invictus Eau de Toilette 100ml~~BRI

Price: £57.43
Rating: 4.8/5
Reviews: 11,572
Age: 13y ago

Newest

by launch date

PACO RABANNE Invictus Parfum 100 ml

Price: £67.38
Rating: 4.6/5
Reviews: 292
Age: 2y ago

Paco Rabanne INVICTUS SET 100ML EAU DE TOILETTE SPRAY+150ML DEODORANT SPRAY+10ML MINI - 1 SET

Price: £69.11
Rating: 4.7/5
Reviews: 43
Age: 2y ago

PACO RABANNE Invictus After Shave Lotion 100ml

Price: £35.28
Rating: 4.4/5
Reviews: 65
Age: 3y ago

PACO RABANNE VICTORY ELIXIR PARFUM SPRAY - 50ML

Price: £52.87
Rating: 4.6/5
Reviews: 211
Age: 3y ago

PACO RABANNE 1755C Beauty Gift Set Invictus Set (et 100 Vp + Et 20 Vp) for adults designed for daily beauty and care size 100

Price: £62.29
Rating: 4.6/5
Reviews: 80
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

paco rabanne98%
Amour Scents2%
Open — no brand owns it (0%)

Invictus Perfume for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR2.8%Products15Brands2Top 5 Brands100%OOS Rate4.9%Rating4.6★Reviews1,625Avg BSR#420

Top Invictus Perfume for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

invictus perfume for men95K/yr +14.0%2.6% conv.
invictus43K/yr +28.4%1.9% conv.
paco rabanne invictus men27K/yr +22.9%3.2% conv.
invictus aftershave for men21K/yr +122.6%4.5% conv.
rabanne invictus7K/yr -7.4%2.6% conv.
paco rabanne invictus7K/yr -3.1%2.9% conv.
invictus aftershave6K/yr -21.8%4.0% conv.
invictus paco rabanne4K/yr -4.8%3.1% conv.

What reviews say buyers love and hate about Invictus Perfume for Men

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Smell56%

“Great fragrance”

Value For Money26%

“worth it”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product5%

“Exactly as advertised, Invictus Parfum”

Durability2%

“lasts all day”

What buyers complain about

88% of reviews

Value For Money38%

“Spent so much money on this for it to not work”

Ethical Trade/Fair Trade25%

“this is a scam”

Smell25%

“Just been told the smell was very bad compared to how it normally smells”

Invictus Perfume for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

40%

2Durability

16%

3Advertised Vs Actual Product

11%

4Functionality-Overall

5Value For Money

Common Invictus Perfume for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Invictus Perfume for Men 46/100 on Amazon United Kingdom — Skip it. The niche generates £318K/yr across 15 tracked products. Search demand moved +20.4% over the last 90 days.

Invictus Perfume for Men buyers on Amazon United Kingdom complain most about Value For Money, Ethical Trade/Fair Trade, Smell, the themes mined from the niche's reviews. Its return rate is 0.4%.