Invictus Perfume for Men

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+20.4%

Conversion, latest week

2.8%

Market size, estimated

£318Ka year

Top search term

invictus perfume for men95K searches a year

Listings sell for £54.00 on average, from £11.95 to £90.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £54.00 that is £14K to £27K a year per listing.

Average price

£54.00inside the $15 to $100 sweet spot

Price range

£11.95–£90.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£14K–£27K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #420 within Fragrances. It carries 1,625 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

93%

Out of stock, average day

4.9%

Average rank

#420in Fragrances

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,625per listing

Listings tracked

15

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months