Intimate Deodorant for Women

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

11.0%

Market size, estimated

£135Ka year

Top search term

femfresh spray35K searches a year

Listings sell for £5.30 on average, from £1.98 to £14.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.30 that is £8K to £11K a year per listing.

Average price

£5.30under the $15 to $100 sweet spot

Price range

£1.98–£14.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£8K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #99 within Bath & Body. It carries 4,220 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

73%

Out of stock, average day

1.1%

Average rank

#99in Bath & Body

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,220per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months