Instant Tan

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

+85.2%

Conversion, latest week

9.2%

Market size, estimated

£149Ka year

Peak month

May3.7× the quietest month

Top search term

instant tan77K searches a year

Listings sell for £8.42 on average, from £3.86 to £21.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.42 that is £4K to £6K a year per listing.

Average price

£8.42under the $15 to $100 sweet spot

Price range

£3.86–£21.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Sun Care & Tanning. It carries 1,993 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#104in Sun Care & Tanning

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,993per listing

Listings tracked

28

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months