Instant Tan
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 92% of clicks, so Instant Tan is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 2,481 Beauty niches · +11 vs the category median of 4758
- Market size
- £149K/yr192K searches / yr
- 90-day growth
- +85.2%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 156 sellers
Flapen Score
Instant Tan against its category
The dotted line is the Beauty average. Past it, Instant Tan is stronger. Inside it, weaker.
Market
The Instant Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Instant Tan 192K times last year and spent an estimated £149K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- +85.2%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £149Ka year
- Peak month
- May3.7× the quietest month
- Top search term
- instant tan77K searches a year
02 · Price
A sale here is worth £8.42.
Listings sell for £8.42 on average, from £3.86 to £21.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.42 that is £4K to £6K a year per listing.
- Average price
- £8.42under the $15 to $100 sweet spot
- Price range
- £3.86–£21.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Sun Care & Tanning. It carries 1,993 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Sun Care & Tanning
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,993per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Instant Tan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
156
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
6%
- Brand 132%
- Brand 232%
- Brand 315%
- Brand 410%
- Brand 53%
- Brand 62%
- Open — no brand owns it (5 brands, 6%)
Demand
Instant Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×
Search terms
Top Instant Tan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant tan77K/yr
- tanologist47K/yr
- instant tan wash off9K/yr
- instant tan waterproof5K/yr
- rimmel instant tan7K/yr
- rimmel sun shimmer7K/yr
- st tropez instant tan5K/yr
- wash off tan6K/yr
- instant fake tan6K/yr
- rimmel tan4K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Tan
We read the reviews and the return reasons for every product selling here.
“I also wasnt satisfied with the color it produced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Tan questions
Answered from the same tracked data.