Is ingrown hair treatment profitable to sell on Amazon United Kingdom?

The niche generates £241K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the ingrown hair treatment niche?

17 brands and 116 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in ingrown hair treatment?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.

When does demand for ingrown hair treatment peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the ingrown hair treatment niche?

Listings span £5.72–£33.07; the average listing price is £12.02 (sweet spot $15–$100). The average incumbent carries 1,966 reviews — the moat a new listing must climb.

ingrown hair treatment

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good£5.72–£33.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.02

avg listing price — sweet spot $15–$100

Market size

Okay£241K

£241K/yr · 275K searches

Review moat

Okay1,966.1

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+15.1%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United Kingdom niche tracking, ingrown hair treatment is a £241K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ingrown hair treatment market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £180K–£240K; units × avg price
Conversion rate: 7.3%
Avg BSR: #28
Page quality: 0%
Prime: 95%
Sponsored: 90%
Out of stock: 12.3%
Avg brand age: 47 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

116

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

32%

Skin Doctors27%
Bump eRaiser11%
MELOYOLO10%
First Aid Beauty7%
The INKEY List7%
womn6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top ingrown hair treatment search terms

ingrown hair treatment126K/yr +16.5%5.5% conv.
ingrown hair31K/yr -1.4%4.0% conv.
razor bumps treatment for women16K/yr +29.1%4.8% conv.
ingrown hair pads10K/yr +33.4%3.8% conv.
ingrown hair cream12K/yr -17.0%4.6% conv.
ingrown hair remover8K/yr +52.2%2.3% conv.
skin doctors ingrow go9K/yr +30.6%17.0% conv.
first aid beauty ingrown hair pads7K/yr +39.3%3.6% conv.
ingrown hair serum6K/yr +28.6%3.5% conv.
razor bump treatment9K/yr +21.0%3.2% conv.

All search terms

Top ingrown hair treatment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skin Doctors Ingrow Go Lotion Anti-Ingrown Hair Treatment Prevents and Reduces Ingrown Hairs after Shaving or Waxing Legs Bikini Line Underarms Face 120 ml

Skin Doctors£9.644.2★7,981 rev

Bump eRaiser Medi Paste 30ml Tea Tree & Vitamin A Overnight Spot Care for Ingrown Hairs & Razor Bumps on Bikini Line Legs Beard & Underarms | Vegan | Made in Australia

Bump eRaiser£7.164.2★602 rev

High Roller Ingrown Tonic | Razor Bump & Ingrown Hair Treatment with BHA AHA | Roller Ball Applicator for Underarms Abdomen Bikini Line for Men & Women

MELOYOLO£6.754.7★16 rev

The INKEY List Glycolic Acid Exfoliating Body Stick 45g Multiple Concerns One Targeted Solution Delivers Deep Effective Exfoliation Fragrance Free Suitable For All Skin Types

The INKEY List£9.804.3★2,238 rev

womn Ingrown Hair Serum Against Ingrowns Razor Bumps & Dark Spots 50 ml

womn£8.483.8★844 rev

Newest

by launch date

First Aid Beauty - Ingrown Hair Pads with BHA + AHA - Aftershave Treatment to Help Prevent Razor Bumps for Men & Women - Exfoliate Underarms & Bikini Area - Compostable for Daily Use - 60 Pads

First Aid Beauty£25.564,883 rev

3mo ago

First Aid Beauty - Ingrown Hair Pads with BHA + AHA - Aftershave Treatment to Help Prevent Razor Bumps for Men & Women - Exfoliate Underarms & Bikini Area - Compostable for Daily Use - 28 Pads

First Aid Beauty£18.834,883 rev

3mo ago

DUSKLYT Smoothing Solution and Ingrown Hair Treatment | Razor Bump Treatment for Women & Men | Roller Ball Applicator for Underarms Abdomen Bikini Line for Men & Women 50ML

DUSKLYT£6.2217 rev

4mo ago

Smoothing Solution 50ml - Ingrown Hair Treatment Roll-On Serum with BHA AHA After Shave Soothing Razor Bump & Ingrown Hair Removal for Men & Women Suitable for Underarm Face Neck Leg

LANEPORD£6.1210 rev

6mo ago

Base Laboratories Ingrown Hair Treatment Pads with AHA+BHA - Razor Bump Treatment - Daily AfterShave to Help Prevent Ingrown Hairs For Men & Women - Bikini Area Underarms Neck Beard 42 Pads

BASE LABORATORIES£12.37166 rev

7mo ago

What buyers say about ingrown hair treatment

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent cream”

Efficiency7%

“does the job”

Suitability Combination Skin6%

“Feels good on the skin”

Advertised Vs Actual Product5%

“It did the job”

Value For Money5%

“DEFINITELY worth it”

Ease Of Use5%

“are easy to use”

Soft Feel5%

“Very smooth”

Moist/Dry5%

“super moisturising”

Ease Of Application4%

“Easy application with the roll on head, a very useful, handy, and easy to use product for great results”

Allergies4%

“- No irritation at all”

What buyers complain about

Allergies14%

“this caused irritation”

Functionality-Overall12%

“Didnt work”

Smell7%

“Doesnt smell great”

Value For Money6%

“So expensive”

Durability4%

“Broken tube”

Symptom Reduction4%

“I haven't seen much effect”

Quality-Overall4%

“not as good as other brands”

Skin Health4%

“Burns your skin”

Adhesion/Stickiness3%

“The stick is very hard”

Ease Of Use3%

“Not nice to use”

Top return reasons

Leak-Proof37%

Functionality-Overall19%

Adhesion/Stickiness11%

Size-Overall6%

Product Condition5%

Advertised Vs Actual Product4%

Color2%

Dilute/Watery2%

Defective Material/Parts2%

Hair Related2%

Common questions

Is ingrown hair treatment profitable to sell on Amazon United Kingdom?: The niche generates £241K/yr across 20 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the ingrown hair treatment niche?: 17 brands and 116 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in ingrown hair treatment?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
When does demand for ingrown hair treatment peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the ingrown hair treatment niche?: Listings span £5.72–£33.07; the average listing price is £12.02 (sweet spot $15–$100). The average incumbent carries 1,966 reviews — the moat a new listing must climb.