Skip to content

Ineos Laundry Detergent

Fail

The top 5 brands take 100% of clicks, so Ineos Laundry Detergent is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£72K/yr225K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
44%top-5 click share · 2 brands · 39 sellers

Flapen Score

Ineos Laundry Detergent against its category

The dotted line is the Beauty average. Past it, Ineos Laundry Detergent is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ineos Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ineos Laundry Detergent 225K times last year and spent an estimated £72K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
4.2%
Market size, estimated
£72Ka year
Top search term
ineos143K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £0.96 to £32.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £7.71 that is £2K to £4K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£0.96–£32.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #118 within Bath & Body. It carries 949 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
97%
Out of stock, average day
1.1%
Average rank
#118in Bath & Body
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
949per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ineos Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

0%

  • Brand 178%
  • Brand 222%

Demand

Ineos Laundry Detergent search demand

Weekly searches over the year. Pick a range.

5K3KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Ineos Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ineos143K/yr
  • ineos laundry detergent61K/yr
  • ineos laundry6K/yr
  • ineos refill6K/yr
  • ineos laundry liquid5K/yr
  • ineos rhubarb and pomegranate3K/yr
  • ineos refills1K/yr

Reviews and returns

What reviews say buyers love and hate about Ineos Laundry Detergent

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.1%of orders come back
“Strange smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ineos Laundry Detergent questions

Answered from the same tracked data.