Ineos Laundry Detergent
FailThe top 5 brands take 100% of clicks, so Ineos Laundry Detergent is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £72K/yr225K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 44%top-5 click share · 2 brands · 39 sellers
Flapen Score
Ineos Laundry Detergent against its category
The dotted line is the Beauty average. Past it, Ineos Laundry Detergent is stronger. Inside it, weaker.
Market
The Ineos Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ineos Laundry Detergent 225K times last year and spent an estimated £72K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £72Ka year
- Top search term
- ineos143K searches a year
02 · Price
A sale here is worth £7.71.
Listings sell for £7.71 on average, from £0.96 to £32.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £7.71 that is £2K to £4K a year per listing.
- Average price
- £7.71under the $15 to $100 sweet spot
- Price range
- £0.96–£32.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #118 within Bath & Body. It carries 949 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 97%
- Out of stock, average day
- 1.1%
- Average rank
- #118in Bath & Body
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 949per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ineos Laundry Detergent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
0%
- Brand 178%
- Brand 222%
Demand
Ineos Laundry Detergent search demand
Weekly searches over the year. Pick a range.
Search terms
Top Ineos Laundry Detergent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ineos143K/yr
- ineos laundry detergent61K/yr
- ineos laundry6K/yr
- ineos refill6K/yr
- ineos laundry liquid5K/yr
- ineos rhubarb and pomegranate3K/yr
- ineos refills1K/yr
Reviews and returns
What reviews say buyers love and hate about Ineos Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“Strange smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ineos Laundry Detergent questions
Answered from the same tracked data.









