ineos laundry detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good948.63avg incumbent reviews — the moat a new listing must climb
Price range
Good£0.96–£32.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 225K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ineos laundry detergent is a £72K/yr Amazon United Kingdom market (225K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
ineos laundry detergent market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £154K–£193K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 56%
- Out of stock
- 1.1%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
0%
- Ineos78%
- INEOS Hygienics22%
Demand
Weekly Amazon search volume, last 23 weeks — -4.6% search growth over the last 90 days.Top ineos laundry detergent search terms
- ineos143K/yr
- ineos laundry detergent61K/yr
- ineos laundry6K/yr
- ineos refill6K/yr
- ineos laundry liquid5K/yr
- ineos rhubarb and pomegranate3K/yr
- ineos refills1K/yr
Top ineos laundry detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INEOS Next-Gen Non Bio Laundry Washing Liquid Detergent 33 Washes (1L) High Performance Stain Remover For Clothes Plant Powered For Sensitive Skin Rhubarb + Pomegranate Packaging May Vary
Ineos£4.044.4★104 rev
INEOS Next- Gen Long Lasting Fabric Conditioner Sea Minerals + Wild Jasmine (50 Washes) Plant Powered Odour Removal Softens + Protects
Ineos£2.974.6★278 rev
INEOS Next Gen Non Bio Laundry Washing Liquid Detergent Stain Removal for Clothes Plant Powered Eco value box Geranium + Birch 3L Stress Relieving Fragrance Vegan Cruelty Free
INEOS Hygienics£11.604.6★98 rev
INEOS Next- Gen Long Lasting Fabric Conditioner Rhubarb + Pomegranate (50 Washes) Plant Powered Odour Removal Softens + Protects
Ineos£2.904.5★357 rev
INEOS Next Gen Non Bio Laundry Washing Liquid Detergent Stain Removal for Clothes Plant Powered Eco value box Rose + Cashew Flower 3L Stress Relieving Fragrance Vegan Cruelty Free
Ineos£11.284.5★190 rev
Newest
by launch date
INEOS Non Bio Laundry Washing Capsules 24 washes High Performance Stain Remover For Clothes Plant Powered Soluble Capsules For Sensitive Skin Rhubarb + Pomegranate
INEOS Hygienics£5.15124 rev
INEOS 2in1 Washing Up Liquid 3L (500ml x 6) 1000 Sinkfuls Dishwashing + Handwashing Plant Powered Sicilian Lemon + Cypress Packaging May Vary
INEOS Hygienics£12.0944 rev
INEOS Skin Science - Unbeatable Protection Against Odour + Sweat. All Day + All Night. Aerosol Antiperspirant Deodorant Geranium + Mint - Plant Based Essential Oils 200ml
INEOS Hygienics£2.5248 rev
INEOS Skin Science All Day + Night 24H Freshness + Protection Antipersprirant Deodorant Mist Spray Mandarin + Sandalwood Aerosol Free + Lasts 10X Longer Than Ordinary Antiperspirant Plant Powered
Ineos£2.67196 rev
INEOS Skin Science - All Day + All Night 24H Freshness + Protection Antiperspirant Deodorant Roll On White Orris + Cherry - With SkinActiv Cooling Tech - Plant Powered 50ml
INEOS Hygienics£2.78205 rev
Trending
90-day click momentumINEOS Skin Science - All Day + All Night 24H Freshness + Protection Antiperspirant Deodorant Roll On White Orris + Cherry - With SkinActiv Cooling Tech - Plant Powered 50ml
INEOS Hygienics£2.784.2★
INEOS Skin Science - Unbeatable Protection Against Odour + Sweat. All Day + All Night. Aerosol Antiperspirant Deodorant Geranium + Mint - Plant Based Essential Oils 200ml
INEOS Hygienics£2.524.3★
INEOS Sanitiser Spray (100 ml) - Antibacterial Hand Sanitiser 75% Pharma Grade Alcohol Based - Hospital Formula - Effective Against 99.9% of Viruses and Bacteria
Ineos£2.054.7★
INEOS Non Bio Laundry Washing Liquid Detergent for Sensitive Skin 198 Washes (6 x 1L) Stain Removal for Clothes Plant Powered Stress Relieving Fragrance Vegan Cruelty Free Cotton + Linen Breeze
Ineos£27.654.4★
INEOS - Liquid Hand Soap - Cleansing - Handwash with Cucumber & Aloe Vera - 6 Bottles x 500ml Packaging May Vary
Ineos£8.964.6★
What buyers say about ineos laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“as it had good reviews”
“Good value for money”
“Cleans nicely, exactly as expected”
“Wash well and smell amazing”
“the moisturiselng is brilliant”
“Easy to use”
“They are just the right size”
“cleans as it's supposed to”
“Soft Hands”
What buyers complain about
“Strange smell”
“Too wet”
“its doubled in price for some reasons”
“one of the bottles had leaked”
“that doesnt mean its not cleaning brilliant on glassware”
“bottles smaller than other brands”
“PERFUME DOESN'T LAST - BUT MAYBE THAT IS WHAT PEOPLE PREFER”
“Horrible bad quality”
“had to be washed twice”
“Pump doesnt work”
Top return reasons
Common questions
- Is ineos laundry detergent profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 32 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the ineos laundry detergent niche?
- 2 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ineos laundry detergent?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.1%.
- What does it cost to enter the ineos laundry detergent niche?
- Listings span £0.96–£32.14; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 949 reviews — the moat a new listing must climb.