Individual Lashes
Individual Lashes clears our launch bar: a $1.0M/yr market growing +4.0% this quarter with returns at 0.2%.
Flapen Score
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Is Individual Lashes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Individual Lashes is a £1.0M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 57/100.
Individual Lashes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +4.0% over the last 90 days and 4.6% of searches end in a purchase.
£1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 22 products
Top Individual Lashes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sixstarhair Individual Eyelashes Kit Lash Clusters with Glue and Remover Volume Clusters Lashes Book Kit D Curl Eyelash Extensions 10-16mm 544Pcs (60+100+120+150D)
- Price
- £8.57
- Rating
- 4.1/5
- Reviews
- 894
- Age
- 1y ago
KEYRI 580 Pieces Individual Eyelashes 30-100D Cluster Lashes Kit
- Price
- £5.60
- Rating
- 4.3/5
- Reviews
- 1,719
- Age
- 1y ago
CNMTCCO Individual Eyelashes 570pcs Natural Cluster Lashes D Curl Fluffy Lash Clusters Wispy Individual Lashes Cluster for DIY Lash Extensions at Home (8-16mm 30+40+50+60+80+100D) (Max)
- Price
- £5.62
- Rating
- 4.2/5
- Reviews
- 355
- Age
- 1y ago
Goddvenus Wispy Cluster Lashes Natural Individual Eyelashes DIY Eyelash Clusters D Curl Russian Lash Extensions Light Eyelash Individuals
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 1y ago
Cluster Lashes Kit 30D-100D 590pcs Thick Individual Cluster Lashes Book with Eyelash Glue & Seal D Curl Natural Fluffy DIY Lash Extensions for Beginners(30+40+50+60+80+100D kit)
- Price
- £6.05
- Rating
- 4.2/5
- Reviews
- 164
- Age
- 1y ago
Trending
90-day click momentum
LASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 3,197
- Age
- 5mo ago
Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)
- Price
- £8.61
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)
- Price
- £8.30
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 7mo ago
YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily
- Price
- £13.93
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 8mo ago
Newest
by launch dateLASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 3,197
- Age
- 5mo ago
Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)
- Price
- £8.61
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7mo ago
LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)
- Price
- £8.30
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 7mo ago
YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily
- Price
- £13.93
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
24
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
32%
- Sixstarhair23%
- KEYRI15%
- CNMTCCO10%
- Goddvenus8%
- Jsio6%
- Riya5%
Individual Lashes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Individual Lashes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cluster lashes1.0M/yr
- lash clusters829K/yr
- eyelash clusters324K/yr
- eyelashes individual kit138K/yr
- individual lashes104K/yr
- lashes individual cluster kit85K/yr
- lashes clusters61K/yr
- eyelashes cluster66K/yr
- clusters53K/yr
- lash extensions28K/yr
What reviews say buyers love and hate about Individual Lashes
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Very good eyelash kit”
“Overall, a very good set for the price with plenty of pieces to last a long time”
“Excellent value for money”
“Easy to use”
“sticks well”
What buyers complain about
78% of reviews“glue does not work at all”
“Worst eyelashes I have bought”
“It was pretty much dried out”
“Awful quality”
“Dont last”
Individual Lashes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Individual Lashes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
