individual lashes
Launch itA $1.0M/yr market growing +4.0% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.0M£1.0M/yr · 2.9M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,001.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Price range
Bad£3.76–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, individual lashes is a £1.0M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
individual lashes market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- £934K–£1.1M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
24
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
32%
- Sixstarhair23%
- KEYRI15%
- CNMTCCO10%
- Goddvenus8%
- Jsio6%
- Riya5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top individual lashes search terms
- cluster lashes1.0M/yr
- lash clusters829K/yr
- eyelash clusters324K/yr
- eyelashes individual kit138K/yr
- individual lashes104K/yr
- lashes individual cluster kit85K/yr
- lashes clusters61K/yr
- eyelashes cluster66K/yr
- clusters53K/yr
- lash extensions28K/yr
Top individual lashes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sixstarhair Individual Eyelashes Kit Lash Clusters with Glue and Remover Volume Clusters Lashes Book Kit D Curl Eyelash Extensions 10-16mm 544Pcs (60+100+120+150D)
Sixstarhair£8.574.1★894 rev
KEYRI 580 Pieces Individual Eyelashes 30-100D Cluster Lashes Kit
KEYRI£5.604.3★1,719 rev
CNMTCCO Individual Eyelashes 570pcs Natural Cluster Lashes D Curl Fluffy Lash Clusters Wispy Individual Lashes Cluster for DIY Lash Extensions at Home (8-16mm 30+40+50+60+80+100D) (Max)
CNMTCCO£5.624.2★355 rev
Goddvenus Wispy Cluster Lashes Natural Individual Eyelashes DIY Eyelash Clusters D Curl Russian Lash Extensions Light Eyelash Individuals
Goddvenus£7.354.5★269 rev
Cluster Lashes Kit 30D-100D 590pcs Thick Individual Cluster Lashes Book with Eyelash Glue & Seal D Curl Natural Fluffy DIY Lash Extensions for Beginners(30+40+50+60+80+100D kit)
Riya£6.054.2★164 rev
Newest
by launch date
LASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)
LASHVIEW£7.173,197 rev
Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)
Jsio£8.2162 rev
Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)
Jsio£8.6162 rev
LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)
LASHSUN£8.3047 rev
YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily
YIDUO£13.93103 rev
Trending
90-day click momentumLASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)
LASHVIEW£7.174.3★
Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)
Jsio£8.614.0★
Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)
Jsio£8.214.0★
LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)
LASHSUN£8.303.6★
YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily
YIDUO£13.934.2★
What buyers say about individual lashes
What buyers praise and complain about, mined from review topics.What buyers love
“Very good eyelash kit”
“Overall, a very good set for the price with plenty of pieces to last a long time”
“Excellent value for money”
“Easy to use”
“sticks well”
“Easy to apply”
“These cluster lashes from Amazon are lightweight”
“True to picture”
“So durable”
“comfortable”
What buyers complain about
“glue does not work at all”
“Worst eyelashes I have bought”
“It was pretty much dried out”
“Awful quality”
“Dont last”
“Waste of money”
“Flimsy and break easily”
“sizes dont make sense”
“Application takes a little patience at first”
“The material is cheap, flimsy plastic”
Top return reasons
Common questions
- Is individual lashes profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 22 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Launch it (57/100).
- How competitive is the individual lashes niche?
- 20 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in individual lashes?
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Moist/Dry. The return rate is 0.2%.
- When does demand for individual lashes peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the individual lashes niche?
- Listings span £3.76–£13.93; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.