in shower moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good£3.76–£35.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,742avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£38K£38K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, in shower moisturiser is a £38K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
in shower moisturiser market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £47K–£56K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- NIVEA60%
- SANCTUARY22%
- Aveeno7%
- Q+A6%
- E456%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top in shower moisturiser search terms
- in shower moisturiser28K/yr
- nivea in shower moisturiser14K/yr
- wet skin moisturiser6K/yr
- shower moisturiser4K/yr
- in shower body moisturiser6K/yr
- nivea in shower body moisturiser4K/yr
Top in shower moisturiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA In-Shower Nourishing Body Lotion 13.5 fl oz (Packaging May Vary)
NIVEA£8.124.5★13,910 rev
Sanctuary Spa Wet Skin Miracle Moisturiser No Mineral Oil Cruelty Free and Vegan In Shower Moisturiser Orange 200 ml
SANCTUARY£5.684.8★772 rev
6 x NIVEA Body Milk In-Shower Body Milk - for Dry Skin - 400 ml
NIVEA£35.474.8★172 rev
Aveeno Daily Moisturising After-Shower Mist Formulated With Oats Suitable For Sensitive Skin Non-Greasy Fast Absorbing Spray Locks In Moisture 48h 200ml
Aveeno£4.584.6★4,600 rev
NIVEA Body Milk for Shower Use 400 ml
NIVEA£8.154.8★172 rev
Newest
by launch date6 x NIVEA Body Milk In-Shower Body Milk - for Dry Skin - 400 ml
NIVEA£35.47172 rev
Q+A Hyaluronic Acid Post Shower Moisturiser (250ml) Wet-Skin Body Lotion with Avocado & Hazelnut Oils Prebiotic Hydration Locks In Moisture Quickly Non-Greasy Dry Skin Moisturiser
Q+A£6.41579 rev
Sanctuary Spa Wet Skin Miracle Moisturiser No Mineral Oil Cruelty Free and Vegan In Shower Moisturiser Orange 200 ml
SANCTUARY£5.68772 rev
Sanctuary Spa Ultra Rich Wet Skin Miracle Moisturiser No Mineral Oil Cruelty Free and Vegan In Shower Moisturiser 200ml Orange
SANCTUARY£6.35772 rev
Sanctuary Spa Ultra Rich Shower Oil for Dry Skin No Mineral Oil Cruelty Free and Vegan Orange 250 ml
SANCTUARY£5.241,498 rev
Trending
90-day click momentumSanctuary Spa Ultra Rich Wet Skin Miracle Moisturiser No Mineral Oil Cruelty Free and Vegan In Shower Moisturiser 200ml Orange
SANCTUARY£6.354.8★
Aveeno Daily Moisturising After-Shower Mist Formulated With Oats Suitable For Sensitive Skin Non-Greasy Fast Absorbing Spray Locks In Moisture 48h 200ml
Aveeno£4.584.6★
NIVEA In-Shower Nourishing Body Lotion 13.5 fl oz (Packaging May Vary)
NIVEA£8.124.5★
6 x NIVEA Body Milk In-Shower Body Milk - for Dry Skin - 400 ml
NIVEA£35.474.8★
Q+A Hyaluronic Acid Post Shower Moisturiser (250ml) Wet-Skin Body Lotion with Avocado & Hazelnut Oils Prebiotic Hydration Locks In Moisture Quickly Non-Greasy Dry Skin Moisturiser
Q+A£6.414.4★
What buyers say about in shower moisturiser
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturiser”
“Great product”
“sensitive skin fragrance free”
“So easy to use”
“Great for sensitive skin”
“Very nice and gentle”
“It does what it says”
“worth every penny”
“Very efficient”
“Very good for very dry skin”
What buyers complain about
“Gets a bit difficult to use as it is running out”
“Watery”
“expensive for what it is”
“No Lather”
“Smell overpowering”
“No English instructions”
“Impossible to use - the dispensers are jammed”
“badly needed as I have very dry skin”
“Quite thin on application”
“Spray was defective”
Top return reasons
Common questions
- Is in shower moisturiser profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 9 tracked products. 90-day search growth is +18.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the in shower moisturiser niche?
- 5 brands and 61 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in in shower moisturiser?
- Top complaints mined from reviews: Ease Of Use, Dilute/Watery, Value For Money. The return rate is 0.1%.
- When does demand for in shower moisturiser peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the in shower moisturiser niche?
- Listings span £3.76–£35.47; the average listing price is £9.31 (sweet spot $15–$100). The average incumbent carries 2,742 reviews — the moat a new listing must climb.