Skip to content

In Shower Moisturiser

Fail

The top 5 brands take 100% of clicks, so In Shower Moisturiser is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£38K/yr61K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
80%top-5 click share · 5 brands · 61 sellers

Flapen Score

In Shower Moisturiser against its category

The dotted line is the Beauty average. Past it, In Shower Moisturiser is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The In Shower Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for In Shower Moisturiser 61K times last year and spent an estimated £38K. All 5 brands take every click. Demand peaks in May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
6.7%
Market size, estimated
£38Ka year
Peak month
May1.6× the quietest month
Top search term
in shower moisturiser28K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £3.76 to £35.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.31 that is £2K to £5K a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£3.76–£35.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Bath & Body. It carries 2,742 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#163in Bath & Body
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,742per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top In Shower Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 222%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Open — no brand owns it (0%)

Demand

In Shower Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top In Shower Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • in shower moisturiser28K/yr
  • nivea in shower moisturiser14K/yr
  • wet skin moisturiser6K/yr
  • shower moisturiser4K/yr
  • in shower body moisturiser6K/yr
  • nivea in shower body moisturiser4K/yr

Reviews and returns

What reviews say buyers love and hate about In Shower Moisturiser

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
18%of negative reviews mention “Ease Of Use”
0.1%of orders come back
“Gets a bit difficult to use as it is running out”
A buyer, on “Ease Of Use”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common In Shower Moisturiser questions

Answered from the same tracked data.