In Shower Moisturiser
FailThe top 5 brands take 100% of clicks, so In Shower Moisturiser is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £38K/yr61K searches / yr
- 90-day growth
- +18.5%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 61 sellers
Flapen Score
In Shower Moisturiser against its category
The dotted line is the Beauty average. Past it, In Shower Moisturiser is stronger. Inside it, weaker.
Market
The In Shower Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for In Shower Moisturiser 61K times last year and spent an estimated £38K. All 5 brands take every click. Demand peaks in May. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +18.5%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £38Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- in shower moisturiser28K searches a year
02 · Price
A sale here is worth £9.31.
Listings sell for £9.31 on average, from £3.76 to £35.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.31 that is £2K to £5K a year per listing.
- Average price
- £9.31under the $15 to $100 sweet spot
- Price range
- £3.76–£35.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Bath & Body. It carries 2,742 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #163in Bath & Body
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,742per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top In Shower Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA In-Shower Nourishing Body Lotion 13.5 fl oz (Packaging May Vary)
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 13,910
- Age
- 13y ago

Sanctuary Spa Wet Skin Miracle Moisturiser No Mineral Oil Cruelty Free and Vegan In Shower Moisturiser Orange 200 ml
- Price
- £5.68
- Rating
- 4.8/5
- Reviews
- 772
- Age
- 4y ago

6 x NIVEA Body Milk In-Shower Body Milk - for Dry Skin - 400 ml
- Price
- £35.47
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 1y ago

Aveeno Daily Moisturising After-Shower Mist Formulated With Oats Suitable For Sensitive Skin Non-Greasy Fast Absorbing Spray Locks In Moisture 48h 200ml
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 4,600
- Age
- 9y ago

NIVEA Body Milk for Shower Use 400 ml
- Price
- £8.15
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 10y ago
Trending
estimated 90-day click momentum
Sanctuary Spa Ultra Rich Wet Skin Miracle Moisturiser No Mineral Oil Cruelty Free and Vegan In Shower Moisturiser 200ml Orange
- Price
- £6.35
- Rating
- 4.8/5
- Reviews
- 772
- Age
- 4y ago

Aveeno Daily Moisturising After-Shower Mist Formulated With Oats Suitable For Sensitive Skin Non-Greasy Fast Absorbing Spray Locks In Moisture 48h 200ml
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 4,600
- Age
- 9y ago

NIVEA In-Shower Nourishing Body Lotion 13.5 fl oz (Packaging May Vary)
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 13,910
- Age
- 13y ago

6 x NIVEA Body Milk In-Shower Body Milk - for Dry Skin - 400 ml
- Price
- £35.47
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 1y ago

Q+A Hyaluronic Acid Post Shower Moisturiser (250ml) Wet-Skin Body Lotion with Avocado & Hazelnut Oils Prebiotic Hydration Locks In Moisture Quickly Non-Greasy Dry Skin Moisturiser
- Price
- £6.41
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 3y ago
Newest
by launch date
6 x NIVEA Body Milk In-Shower Body Milk - for Dry Skin - 400 ml
- Price
- £35.47
- Rating
- 4.8/5
- Reviews
- 172
- Age
- 1y ago

Q+A Hyaluronic Acid Post Shower Moisturiser (250ml) Wet-Skin Body Lotion with Avocado & Hazelnut Oils Prebiotic Hydration Locks In Moisture Quickly Non-Greasy Dry Skin Moisturiser
- Price
- £6.41
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 3y ago

Sanctuary Spa Wet Skin Miracle Moisturiser No Mineral Oil Cruelty Free and Vegan In Shower Moisturiser Orange 200 ml
- Price
- £5.68
- Rating
- 4.8/5
- Reviews
- 772
- Age
- 4y ago

Sanctuary Spa Ultra Rich Wet Skin Miracle Moisturiser No Mineral Oil Cruelty Free and Vegan In Shower Moisturiser 200ml Orange
- Price
- £6.35
- Rating
- 4.8/5
- Reviews
- 772
- Age
- 4y ago

Sanctuary Spa Ultra Rich Shower Oil for Dry Skin No Mineral Oil Cruelty Free and Vegan Orange 250 ml
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 1,498
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
61
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- NIVEA60%
- SANCTUARY22%
- Aveeno7%
- Q+A6%
- E456%
- Open — no brand owns it (0%)
Demand
In Shower Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top In Shower Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- in shower moisturiser28K/yr
- nivea in shower moisturiser14K/yr
- wet skin moisturiser6K/yr
- shower moisturiser4K/yr
- in shower body moisturiser6K/yr
- nivea in shower body moisturiser4K/yr
Reviews and returns
What reviews say buyers love and hate about In Shower Moisturiser
We read the reviews and the return reasons for every product selling here.
“Gets a bit difficult to use as it is running out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common In Shower Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









