Impulse Gift Set

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

-27.5%

Conversion, latest week

5.0%

Market size, estimated

£12Ka year

Peak month

December50.2× the quietest month

Top search term

impulse gift set23K searches a year

Listings sell for £7.45 on average, from £4.81 to £8.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £7.45 that is £745 to £2K a year per listing.

Average price

£7.45under the $15 to $100 sweet spot

Price range

£4.81–£8.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

£745–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #154 within Fragrances. It carries 1,638 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

75%

Out of stock, average day

20.9%

Average rank

#154in Fragrances

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,638per listing

Listings tracked

4

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months