impulse gift set
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,637.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.45avg listing price — sweet spot $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Market size
Bad£12K£12K/yr · 31K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.81–£8.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, impulse gift set is a £12K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
impulse gift set market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £11K–£15K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 20.9%
- Avg brand age
- 37 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- JONIS DIRECT52%
- Generic35%
- SO…?13%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 50.2×
Top impulse gift set search terms
- impulse gift set23K/yr
- impulse body spray gift set6K/yr
- impulse gift sets for women3K/yr
Top impulse gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Impulse Mist-ic Body Spray Gift Set 4 x 150 ml Fragrance Mists - Present Collection for All Occasions (Inner Peace Empower Balanced Mind Wide Awake)
JONIS DIRECT£8.374.8★71 rev
Impulse Body Spray Gift Set for Women; 4 x 75ml Variety Bundle (Tease Very Pink Instant Crush Be Surprised); Includes CMP Signature Stationery Card; Everyday Handbag & Travel Size Refill
Generic£8.104.5★14 rev
Miss So...? Mini Galore Womens Body fragrance Gift Set 4x50ml
SO…?£4.814.6★6,459 rev
Impulse Mist-ic Body Spray Set 4 x 150 ml Fragrance Mists - 4 Aromatic Body Mist Sprays for Women Relaxing Aromas & Spa Self-Care Set
Generic£8.513.4★7 rev
Newest
by launch dateImpulse Mist-ic Body Spray Set 4 x 150 ml Fragrance Mists - 4 Aromatic Body Mist Sprays for Women Relaxing Aromas & Spa Self-Care Set
Generic£8.517 rev
Impulse Mist-ic Body Spray Gift Set 4 x 150 ml Fragrance Mists - Present Collection for All Occasions (Inner Peace Empower Balanced Mind Wide Awake)
JONIS DIRECT£8.3771 rev
Impulse Body Spray Gift Set for Women; 4 x 75ml Variety Bundle (Tease Very Pink Instant Crush Be Surprised); Includes CMP Signature Stationery Card; Everyday Handbag & Travel Size Refill
Generic£8.1014 rev
Miss So...? Mini Galore Womens Body fragrance Gift Set 4x50ml
SO…?£4.816,459 rev
Trending
90-day click momentumImpulse Body Spray Gift Set for Women; 4 x 75ml Variety Bundle (Tease Very Pink Instant Crush Be Surprised); Includes CMP Signature Stationery Card; Everyday Handbag & Travel Size Refill
Generic£8.104.5★
Impulse Mist-ic Body Spray Set 4 x 150 ml Fragrance Mists - 4 Aromatic Body Mist Sprays for Women Relaxing Aromas & Spa Self-Care Set
Generic£8.513.4★
Impulse Mist-ic Body Spray Gift Set 4 x 150 ml Fragrance Mists - Present Collection for All Occasions (Inner Peace Empower Balanced Mind Wide Awake)
JONIS DIRECT£8.374.8★
Miss So...? Mini Galore Womens Body fragrance Gift Set 4x50ml
SO…?£4.814.6★
What buyers say about impulse gift set
What buyers praise and complain about, mined from review topics.What buyers love
“smells beautiful”
“Gift”
“Good for the money”
“Excellent Product”
“they were good sized”
“Uses up quickly”
“Very nice as seen in pictures”
What buyers complain about
“The scent doesnt last all day like I had hoped”
“Small gift”
“really poor quality”
Top return reasons
Common questions
- Is impulse gift set profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (28/100).
- How competitive is the impulse gift set niche?
- 3 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in impulse gift set?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.2%.
- When does demand for impulse gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 50.2× the quietest.
- What does it cost to enter the impulse gift set niche?
- Listings span £4.81–£8.51; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 1,638 reviews — the moat a new listing must climb.