How competitive is the Impulse Gift Set niche on Amazon United Kingdom?

3 brands and 12 sellers compete in Impulse Gift Set on Amazon United Kingdom. The top 5 Impulse Gift Set products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Impulse Gift Set?

Impulse Gift Set buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Impulse Gift Set niche?

Impulse Gift Set sells for £7.45 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.81–£8.51. The average incumbent carries 1,638 reviews — the moat a new listing must climb.

Impulse Gift Set

a concentrated shelf (top 5 take 100% of clicks) — Impulse Gift Set doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 2,443 of 2,481 Beauty niches · −19 vs the category median of 47

This niche Category average · 2,481 niches

Is Impulse Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Impulse Gift Set is a £12K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.

Impulse Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 5.0% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr2K

Search volume / yr-27.5%31K

Conversion rate5.0%

Avg price£7.45

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 12

Top-5 product click share100%

Open market0%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 4 products

Top Impulse Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Impulse Mist-ic Body Spray Gift Set 4 x 150 ml Fragrance Mists - Present Collection for All Occasions (Inner Peace Empower Balanced Mind Wide Awake)

Price: £8.37
Rating: 4.8/5
Reviews: 71
Age: 8mo ago

Impulse Body Spray Gift Set for Women; 4 x 75ml Variety Bundle (Tease Very Pink Instant Crush Be Surprised); Includes CMP Signature Stationery Card; Everyday Handbag & Travel Size Refill

Price: £8.10
Rating: 4.5/5
Reviews: 14
Age: 2y ago

Miss So...? Mini Galore Womens Body fragrance Gift Set 4x50ml

Price: £4.81
Rating: 4.6/5
Reviews: 6,459
Age: 5y ago

Impulse Mist-ic Body Spray Set 4 x 150 ml Fragrance Mists - 4 Aromatic Body Mist Sprays for Women Relaxing Aromas & Spa Self-Care Set

Price: £8.51
Rating: 3.4/5
Reviews: 7
Age: 8mo ago

Newest

by launch date

Impulse Mist-ic Body Spray Set 4 x 150 ml Fragrance Mists - 4 Aromatic Body Mist Sprays for Women Relaxing Aromas & Spa Self-Care Set

Price: £8.51
Rating: 3.4/5
Reviews: 7
Age: 8mo ago

Impulse Mist-ic Body Spray Gift Set 4 x 150 ml Fragrance Mists - Present Collection for All Occasions (Inner Peace Empower Balanced Mind Wide Awake)

Price: £8.37
Rating: 4.8/5
Reviews: 71
Age: 8mo ago

Impulse Body Spray Gift Set for Women; 4 x 75ml Variety Bundle (Tease Very Pink Instant Crush Be Surprised); Includes CMP Signature Stationery Card; Everyday Handbag & Travel Size Refill

Price: £8.10
Rating: 4.5/5
Reviews: 14
Age: 2y ago

Miss So...? Mini Galore Womens Body fragrance Gift Set 4x50ml

Price: £4.81
Rating: 4.6/5
Reviews: 6,459
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

JONIS DIRECT52%
Generic35%
SO…?13%
Open — no brand owns it (0%)

Impulse Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR5.0%Products4Brands3Top 5 Brands100%OOS Rate20.9%Rating4.3★Reviews1,638Avg BSR#154

Peak months: Nov, Dec · busiest ÷ quietest = 50.2×

Top Impulse Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

impulse gift set23K/yr -47.0%1.9% conv.
impulse body spray gift set6K/yr -25.9%2.2% conv.
impulse gift sets for women3K/yr +88.5%1.7% conv.

What reviews say buyers love and hate about Impulse Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Smell52%

“smells beautiful”

Gifting Purpose17%

“Gift”

Value For Money15%

“Good for the money”

Quality-Overall6%

“Excellent Product”

Size-Overall4%

“they were good sized”

What buyers complain about

80% of reviews

Smell40%

“The scent doesnt last all day like I had hoped”

Size-Overall20%

“Small gift”

Quality-Overall20%

“really poor quality”

Impulse Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

35%

2Size-Overall

18%

3Advertised Vs Actual Product

12%

4Motor Power

5Product Condition

Common Impulse Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Impulse Gift Set 28/100 on Amazon United Kingdom — Skip it. The niche generates £12K/yr across 4 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -27.5% over the last 90 days.