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Impulse Body Spray

Fail

Prices span $0.83–$10.92, mostly outside the sweet spot, so Impulse Body Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£132K/yr238K searches / yr
90-day growth
+49.8%search demand this quarter
Competition
67%top-5 click share · 8 brands · 79 sellers

Flapen Score

Impulse Body Spray against its category

The dotted line is the Beauty average. Past it, Impulse Body Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Impulse Body Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Impulse Body Spray 238K times last year and spent an estimated £132K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+49.8%
Conversion, latest week
11.1%
Market size, estimated
£132Ka year
Peak month
August12.1× the quietest month
Top search term
impulse body spray102K searches a year

02 · Price

A sale here is worth £5.04.

Listings sell for £5.04 on average, from £0.83 to £10.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.04 that is £3K to £4K a year per listing.

Average price
£5.04under the $15 to $100 sweet spot
Price range
£0.83–£10.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #412 within Bath & Body. It carries 390 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
70%
Out of stock, average day
6.2%
Average rank
#412in Bath & Body
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Impulse Body Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

79

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Brand 176%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Impulse Body Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 12.1×

Search terms

Top Impulse Body Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • impulse body spray102K/yr
  • impulse body spray womens44K/yr
  • impulse35K/yr
  • charlie body spray25K/yr
  • charlie red body spray8K/yr
  • impulse spray7K/yr
  • impulse body spray musk4K/yr
  • body spray impulse4K/yr
  • charlie pink3K/yr
  • charlie spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Impulse Body Spray

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“It really doesn't smell anything like musk”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Impulse Body Spray questions

Answered from the same tracked data.