How competitive is the Impulse Body Spray niche on Amazon United Kingdom?

8 brands and 79 sellers compete in Impulse Body Spray on Amazon United Kingdom. The top 5 Impulse Body Spray products take 67% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Impulse Body Spray?

Impulse Body Spray buyers on Amazon United Kingdom complain most about Smell, Durability, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Impulse Body Spray niche?

Impulse Body Spray sells for £5.04 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.83–£10.92. The average incumbent carries 390 reviews — the moat a new listing must climb.

Impulse Body Spray

prices mostly outside the sweet spot ($0.83–$10.92) — Impulse Body Spray doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47

This niche Category average · 2,481 niches

Is Impulse Body Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Impulse Body Spray is a £132K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.

Impulse Body Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +49.8% over the last 90 days and 11.1% of searches end in a purchase.

£132K

revenue / yr

Units sold / yr30K

Search volume / yr+49.8%238K

Conversion rate11.1%

Avg price£5.04

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 79

Top-5 product click share67%

Open market5%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Top Impulse Body Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Impulse Tease Body Spray 75ml

Price: £0.84
Rating: 4.8/5
Reviews: 158
Age: 18y ago

Impulse True Love Body Spray Deodorant 150 ml

Price: £1.44
Rating: 4.6/5
Reviews: 66
Age: 4y ago

Impulse Tease Body Spray Deodorant 150 ml

Price: £1.45
Rating: 4.7/5
Reviews: 80
Age: 4y ago

Impulse Hint Of Musk Body Spray Deodorant 150 ml

Price: £1.48
Rating: 4.6/5
Reviews: 100
Age: 4y ago

Impulse Hint of Musk Body Spray 75 ml - Pack of 6

Price: £5.40
Rating: 4.6/5
Reviews: 238
Age: 12y ago

Newest

by launch date

Impulse Hint of Musk Deodorant Spray (6 x 75ml Multipack) - Long Lasting Body Spray for Women with Floral & Musky Fragrance Portable Travel Size Deodorant 450ml Total Bulk Pack + EPISHED guide

Price: £10.92
Rating: 5.0/5
Reviews: 7
Age: 5mo ago

Impulse Mist-ic Body Spray Gift Set 4 x 150 ml Fragrance Mists - Present Collection for All Occasions (Inner Peace Empower Balanced Mind Wide Awake)

Price: £8.37
Rating: 4.8/5
Reviews: 71
Age: 8mo ago

Impulse 75ml Body Spray 5-Pack (includes; Into Glamour Very Pink True Love Be Surprised & Instant Crush).

Price: £9.25
Rating: 4.4/5
Reviews: 4
Age: 10mo ago

Impulse Body Spray Gift Set for Women; 4 x 75ml Variety Bundle (Tease Very Pink Instant Crush Be Surprised); Includes CMP Signature Stationery Card; Everyday Handbag & Travel Size Refill

Price: £8.10
Rating: 4.5/5
Reviews: 14
Age: 2y ago

Impulse Tease Body Spray Deodorant 150 ml

Price: £1.45
Rating: 4.7/5
Reviews: 80
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Impulse76%
Charlie7%
Dermarex6%
Generic4%
JONIS DIRECT2%
SO…?2%
Open — no brand owns it (2 brands, 3%)

Impulse Body Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume238KCVR11.1%Products20Brands8Top 5 Brands95%OOS Rate6.2%Rating4.7★Reviews390Avg BSR#412

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 12.1×

Top Impulse Body Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

impulse body spray102K/yr +58.3%9.9% conv.
impulse body spray womens44K/yr +73.3%8.6% conv.
impulse35K/yr +29.9%9.1% conv.
charlie body spray25K/yr +50.7%2.6% conv.
charlie red body spray8K/yr +16.0%2.3% conv.
impulse spray7K/yr +54.7%7.9% conv.
impulse body spray musk4K/yr +49.2%15.9% conv.
body spray impulse4K/yr +33.4%10.3% conv.
charlie pink3K/yr -8.1%3.0% conv.
charlie spray5K/yr -33.9%3.3% conv.

What reviews say buyers love and hate about Impulse Body Spray

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Smell57%

“it smells divine”

Value For Money21%

“Good for price”

Size-Overall5%

“Perfect size”

Quality-Overall4%

“Can't go wrong with this body spray,quality,also the size too perfect”

Durability3%

“Overall, a reliable, refreshing spray with a lovely scent profile and great everyday practicality”

What buyers complain about

88% of reviews

Smell47%

“It really doesn't smell anything like musk”

Durability12%

“Doesn't last”

Leak-Proof7%

“4 out of the 6 bottle had leaked”

Advertised Vs Actual Product7%

“Misleading description”

Size-Overall7%

“Small”

Impulse Body Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

50%

2Weight Heavy

25%

3Stiffness

25%

Common Impulse Body Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Impulse Body Spray 46/100 on Amazon United Kingdom — Skip it. The niche generates £132K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +49.8% over the last 90 days.