Impulse Body Spray
FailPrices span $0.83–$10.92, mostly outside the sweet spot, so Impulse Body Spray is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £132K/yr238K searches / yr
- 90-day growth
- +49.8%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 79 sellers
Flapen Score
Impulse Body Spray against its category
The dotted line is the Beauty average. Past it, Impulse Body Spray is stronger. Inside it, weaker.
Market
The Impulse Body Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Impulse Body Spray 238K times last year and spent an estimated £132K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- +49.8%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £132Ka year
- Peak month
- August12.1× the quietest month
- Top search term
- impulse body spray102K searches a year
02 · Price
A sale here is worth £5.04.
Listings sell for £5.04 on average, from £0.83 to £10.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.04 that is £3K to £4K a year per listing.
- Average price
- £5.04under the $15 to $100 sweet spot
- Price range
- £0.83–£10.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #412 within Bath & Body. It carries 390 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 70%
- Out of stock, average day
- 6.2%
- Average rank
- #412in Bath & Body
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 390per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Impulse Body Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
79
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Brand 176%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Impulse Body Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 12.1×
Search terms
Top Impulse Body Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- impulse body spray102K/yr
- impulse body spray womens44K/yr
- impulse35K/yr
- charlie body spray25K/yr
- charlie red body spray8K/yr
- impulse spray7K/yr
- impulse body spray musk4K/yr
- body spray impulse4K/yr
- charlie pink3K/yr
- charlie spray5K/yr
Reviews and returns
What reviews say buyers love and hate about Impulse Body Spray
We read the reviews and the return reasons for every product selling here.
“It really doesn't smell anything like musk”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Impulse Body Spray questions
Answered from the same tracked data.









