impulse body spray
Skip itPrices mostly outside the sweet spot ($0.83–$10.92) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great390.05avg incumbent reviews — the moat a new listing must climb
Growth
Good+49.8%90-day search growth — must beat 0% to launch
Market size
Okay£132K£132K/yr · 238K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£0.83–£10.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, impulse body spray is a £132K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
impulse body spray market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £126K–£151K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 25%
- Out of stock
- 6.2%
- Avg brand age
- 56 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
79
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Impulse76%
- Charlie7%
- Dermarex6%
- Generic4%
- JONIS DIRECT2%
- SO…?2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 12.1×
Top impulse body spray search terms
- impulse body spray102K/yr
- impulse body spray womens44K/yr
- impulse35K/yr
- charlie body spray25K/yr
- charlie red body spray8K/yr
- impulse spray7K/yr
- impulse body spray musk4K/yr
- body spray impulse4K/yr
- charlie pink3K/yr
- charlie spray5K/yr
Top impulse body spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Impulse Tease Body Spray 75ml
Impulse£0.844.8★158 rev
Impulse True Love Body Spray Deodorant 150 ml
Impulse£1.444.6★66 rev
Impulse Tease Body Spray Deodorant 150 ml
Impulse£1.454.7★80 rev
Impulse Hint Of Musk Body Spray Deodorant 150 ml
Impulse£1.484.6★100 rev
Impulse Hint of Musk Body Spray 75 ml - Pack of 6
Impulse£5.404.6★238 rev
Newest
by launch date
Impulse Hint of Musk Deodorant Spray (6 x 75ml Multipack) - Long Lasting Body Spray for Women with Floral & Musky Fragrance Portable Travel Size Deodorant 450ml Total Bulk Pack + EPISHED guide
Epished£10.927 rev
Impulse Mist-ic Body Spray Gift Set 4 x 150 ml Fragrance Mists - Present Collection for All Occasions (Inner Peace Empower Balanced Mind Wide Awake)
JONIS DIRECT£8.3771 rev
Impulse 75ml Body Spray 5-Pack (includes; Into Glamour Very Pink True Love Be Surprised & Instant Crush).
Generic£9.254 rev
Impulse Body Spray Gift Set for Women; 4 x 75ml Variety Bundle (Tease Very Pink Instant Crush Be Surprised); Includes CMP Signature Stationery Card; Everyday Handbag & Travel Size Refill
Generic£8.1014 rev
Impulse Tease Body Spray Deodorant 150 ml
Impulse£1.4580 rev
Trending
90-day click momentumImpulse True Love Body Spray Deodorant 150 ml
Impulse£1.444.6★
Impulse Tease Body Spray Deodorant 150 ml
Impulse£1.454.7★
Impulse Hint of Musk Body Spray 75 ml - Pack of 6
Impulse£5.404.6★
6 X Charlie Pink Body Spray 75ML Perfumed Body Spray Deodorant Revlon
Charlie£8.274.7★
Impulse 75ml Body Spray 5-Pack (includes; Into Glamour Very Pink True Love Be Surprised & Instant Crush).
Generic£9.254.4★
What buyers say about impulse body spray
What buyers praise and complain about, mined from review topics.What buyers love
“it smells divine”
“Good for price”
“Perfect size”
“Can't go wrong with this body spray,quality,also the size too perfect”
“Overall, a reliable, refreshing spray with a lovely scent profile and great everyday practicality”
“Delivered as expected”
“Makes a wonderful gift”
“Easy to use”
“Gentle on the skin and lovely fragrance”
“Love charlie black”
What buyers complain about
“It really doesn't smell anything like musk”
“Doesn't last”
“4 out of the 6 bottle had leaked”
“Misleading description”
“Small”
“Weak”
“Plus it's a small can so not great value”
Top return reasons
Common questions
- Is impulse body spray profitable to sell on Amazon United Kingdom?
- The niche generates £132K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the impulse body spray niche?
- 8 brands and 79 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in impulse body spray?
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.0%.
- When does demand for impulse body spray peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 12.1× the quietest.
- What does it cost to enter the impulse body spray niche?
- Listings span £0.83–£10.92; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.