Skip to content

Impress Nails Press on

Fail

The top 5 brands take 100% of clicks, so Impress Nails Press on is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£68K/yr206K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
41%top-5 click share · 4 brands · 50 sellers

Flapen Score

Impress Nails Press on against its category

The dotted line is the Beauty average. Past it, Impress Nails Press on is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Impress Nails Press on market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Impress Nails Press on 206K times last year and spent an estimated £68K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
3.8%
Market size, estimated
£68Ka year
Top search term
opi press on nails75K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £5.10 to £14.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.67 that is £867 to £2K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£5.10–£14.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£867–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #253 within Manicure & Pedicure. It carries 4,861 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#253in Manicure & Pedicure
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,861per listing
Listings tracked
35

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Impress Nails Press on products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

0%

  • Brand 151%
  • Brand 236%
  • Brand 311%
  • Brand 41%

Demand

Impress Nails Press on search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Impress Nails Press on search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • opi press on nails75K/yr
  • impress nails press on37K/yr
  • kiss impress nails17K/yr
  • impress nails17K/yr
  • candy claws nails press on14K/yr
  • opi nails11K/yr
  • kiss impress nails press on no glue9K/yr
  • impress nails press on short7K/yr
  • opi stick on nails8K/yr
  • opal nails press on4K/yr

Reviews and returns

What reviews say buyers love and hate about Impress Nails Press on

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Durability”
0.4%of orders come back
“fall off”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Impress Nails Press on questions

Answered from the same tracked data.