impress nails press on
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,861.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 206K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.10–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, impress nails press on is a £68K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
impress nails press on market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 37%
- Out of stock
- 9.0%
- Avg brand age
- 25 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
0%
- OPI51%
- imPRESS36%
- KISS11%
- Sally Hansen1%
Demand
Weekly Amazon search volume, last 20 weeks — +9.8% search growth over the last 90 days.Top impress nails press on search terms
- opi press on nails75K/yr
- impress nails press on37K/yr
- kiss impress nails17K/yr
- impress nails17K/yr
- candy claws nails press on14K/yr
- opi nails11K/yr
- kiss impress nails press on no glue9K/yr
- impress nails press on short7K/yr
- opi stick on nails8K/yr
- opal nails press on4K/yr
Top impress nails press on products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI xPRESS/ON French Press - French Tip Nail Art Short Round Press On Nails - With Nail Glue - Long Lasting Reusable & Non-Damaging Short False Nails
OPI£7.854.0★3,172 rev
KISS IMPRESS NAILS - MODEL
KISS£8.124.4★1,688 rev
OPI xPRESS/ON Malaga Wine - Dark Red Short Round Press On Nails - With Nail Glue - Long Lasting Reusable & Non-Damaging Short False Nails
OPI£8.134.0★3,172 rev
OPI xPRESS/ON Bubble Bath - Nude Pink Short Round Press On Nails - With Nail Glue - Long Lasting Reusable & Non-Damaging Short False Nails
OPI£7.454.0★3,172 rev
OPI xPRESS/ON Throw Me a Kiss - Pink Shimmer Short Round Press On Nails - With Nail Glue - Long Lasting Reusable & Non-Damaging Short False Nails
OPI£10.184.0★3,172 rev
Newest
by launch date
KISS imPRESS NAILS - GOOD 4 You
imPRESS£6.905 rev
KISS imPRESS NAILS - CLOSE TO YOU
imPRESS£7.3158 rev
KISS imPRESS NAILS - EVEN BETTER
imPRESS£7.9464 rev
KISS imPRESS NAILS - CHILLS
imPRESS£7.6640 rev
Sally Hansen Salon Effects Perfect Press On Nails Miss Bliss Easy to Apply with Adhesive Tabs & Glue Manicure at Home 30 Pcs
Sally Hansen£6.05420 rev
Trending
90-day click momentum
imPRESS Color Bare but Better Press-On Nails No Glue Pink Medium Almond 33 Ct.
imPRESS£7.224.4★
imPRESS Color Bare but Better Press-On Nails No Glue Pink Short Square 33 Ct.
imPRESS£7.154.3★
KISS imPRESS NAILS - GOOD 4 You
imPRESS£6.904.5★
KISS imPRESS NAILS - EVEN BETTER
imPRESS£7.944.5★
KISS imPRESS NAILS - CLOSE TO YOU
imPRESS£7.314.7★
What buyers say about impress nails press on
What buyers praise and complain about, mined from review topics.What buyers love
“These nails are really good quality”
“nice colour”
“they are perfect still”
“Strong adhesive and nails”
“Great price”
“Quick and easy”
“easy to apply”
“Do the job intended”
“They fit”
“Look natural”
What buyers complain about
“fall off”
“Too narrow”
“Didn't stick”
“Poor quality”
“Did not stay on”
“wow so difficult to get off”
“Didn't not last very thin”
“Not worth the money”
“I was just a bit disappointed as thought the colour was going to be brighter pink”
“I think that the name is misleading”
Top return reasons
Common questions
- Is impress nails press on profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 35 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the impress nails press on niche?
- 4 brands and 50 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in impress nails press on?
- Top complaints mined from reviews: Durability, Size-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- What does it cost to enter the impress nails press on niche?
- Listings span £5.10–£14.46; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 4,861 reviews — the moat a new listing must climb.