How competitive is the Impress Nails Press on niche on Amazon United Kingdom?

4 brands and 50 sellers compete in Impress Nails Press on on Amazon United Kingdom. The top 5 Impress Nails Press on products take 41% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Impress Nails Press on niche?

Impress Nails Press on sells for £8.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.10–£14.46. The average incumbent carries 4,861 reviews — the moat a new listing must climb.

Impress Nails Press on

brand-locked demand (top 5 brands take 100% of clicks) — Impress Nails Press on doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Impress Nails Press on profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Impress Nails Press on is a £68K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Impress Nails Press on: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.8% over the last 90 days and 3.8% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr8K

Search volume / yr+9.8%206K

Conversion rate3.8%

Avg price£8.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 50

Top-5 product click share41%

Open market0%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 35 products

Top Impress Nails Press on products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OPI xPRESS/ON French Press - French Tip Nail Art Short Round Press On Nails - With Nail Glue - Long Lasting Reusable & Non-Damaging Short False Nails

Price: £7.85
Rating: 4.0/5
Reviews: 3,172
Age: 2y ago

KISS IMPRESS NAILS - MODEL

Price: £8.12
Rating: 4.4/5
Reviews: 1,688
Age: 2y ago

OPI xPRESS/ON Malaga Wine - Dark Red Short Round Press On Nails - With Nail Glue - Long Lasting Reusable & Non-Damaging Short False Nails

Price: £8.13
Rating: 4.0/5
Reviews: 3,172
Age: 2y ago

OPI xPRESS/ON Bubble Bath - Nude Pink Short Round Press On Nails - With Nail Glue - Long Lasting Reusable & Non-Damaging Short False Nails

Price: £7.45
Rating: 4.0/5
Reviews: 3,172
Age: 2y ago

OPI xPRESS/ON Throw Me a Kiss - Pink Shimmer Short Round Press On Nails - With Nail Glue - Long Lasting Reusable & Non-Damaging Short False Nails

Price: £10.18
Rating: 4.0/5
Reviews: 3,172
Age: 2y ago

Newest

by launch date

KISS imPRESS NAILS - GOOD 4 You

Price: £6.90
Rating: 4.5/5
Reviews: 5
Age: 3mo ago

KISS imPRESS NAILS - CLOSE TO YOU

Price: £7.31
Rating: 4.7/5
Reviews: 58
Age: 3mo ago

KISS imPRESS NAILS - EVEN BETTER

Price: £7.94
Rating: 4.5/5
Reviews: 64
Age: 3mo ago

KISS imPRESS NAILS - CHILLS

Price: £7.66
Rating: 4.2/5
Reviews: 40
Age: 3mo ago

Sally Hansen Salon Effects Perfect Press On Nails Miss Bliss Easy to Apply with Adhesive Tabs & Glue Manicure at Home 30 Pcs

Price: £6.05
Rating: 3.8/5
Reviews: 420
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

OPI51%
imPRESS36%
KISS11%
Sally Hansen1%

Impress Nails Press on demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume206KCVR3.8%Products35Brands4Top 5 Brands100%OOS Rate9.0%Rating4.2★Reviews4,861Avg BSR#253

Top Impress Nails Press on search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

opi press on nails75K/yr +2.4%3.4% conv.
impress nails press on37K/yr +34.3%3.8% conv.
kiss impress nails17K/yr +51.5%2.8% conv.
impress nails17K/yr +29.1%2.5% conv.
candy claws nails press on14K/yr -24.9%0.1% conv.
opi nails11K/yr +23.9%3.3% conv.
kiss impress nails press on no glue9K/yr +38.2%3.6% conv.
impress nails press on short7K/yr +69.4%1.9% conv.
opi stick on nails8K/yr -18.0%4.4% conv.
opal nails press on4K/yr -65.1%0.2% conv.

What reviews say buyers love and hate about Impress Nails Press on

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall21%

“These nails are really good quality”

Color12%

“nice colour”

Durability11%

“they are perfect still”

Adhesion/Stickiness10%

“Strong adhesive and nails”

Value For Money8%

“Great price”

What buyers complain about

79% of reviews

Durability32%

“fall off”

Size-Overall15%

“Too narrow”

Adhesion/Stickiness13%

“Didn't stick”

Quality-Overall6%

“Poor quality”

Grip2%

“Did not stay on”

Impress Nails Press on return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Color

20%

3Adhesion/Stickiness

15%

4Shape/Style

5Durability

Common Impress Nails Press on questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Impress Nails Press on 44/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 35 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved +9.8% over the last 90 days.

Impress Nails Press on buyers on Amazon United Kingdom complain most about Durability, Size-Overall, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.4%.