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Imperial Leather Soap

brand-locked demand (top 5 brands take 99% of clicks) — Imperial Leather Soap doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

Market size 31Growth 28Conversion 96Competition 30Returns 100Price range 35Avg price 25Brand share 4Review moat 83Quality gap 28
This niche Category average · 2,481 niches

Is Imperial Leather Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Imperial Leather Soap is a £144K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Imperial Leather Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.5% over the last 90 days and 13.4% of searches end in a purchase.

£144K

revenue / yr

Units sold / yr20K
Search volume / yr+2.5%121K
Conversion rate13.4%
Avg price£8.87

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 74
Top-5 product click share67%
Open market1%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement67%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews330

Top Imperial Leather Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£29K£43K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

74

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Imperial Leather47%
  • TUHIMO26%
  • Avatopia12%
  • Generic9%
  • Cussons4%
  • Krishna Stores Limited1%
  • Open — no brand owns it (0%)

Imperial Leather Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR13.4%Products18Brands6Top 5 Brands99%OOS Rate3.4%Rating4.6★Reviews330Avg BSR#533
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Top Imperial Leather Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • imperial leather soap112K/yr
  • imperial leather soap bars5K/yr
  • cussons soap4K/yr

What reviews say buyers love and hate about Imperial Leather Soap

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Value For Money25%

Good price

Smell19%

Fragrance gentle

Quality-Overall17%

Nice soap great quality

Advertised Vs Actual Product11%

it does what is should

Efficiency4%

Works well,

What buyers complain about

96% of reviews
Smell23%

Smell of a past home

Advertised Vs Actual Product23%

wrong description

Color10%

a horrible colour soap dish

Quality-Overall8%

Only 9 bars for £11 absolute rip off

Residue8%

Does leave a residue on stainless steel and ceramic sinks,

Imperial Leather Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
45%
2Size-Overall
20%
3Value For Money
10%
4Ethical Trade/Fair Trade
10%
5Quality-Overall
10%

Common Imperial Leather Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Imperial Leather Soap 43/100 on Amazon United Kingdom — Skip it. The niche generates £144K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +2.5% over the last 90 days.
Search demand for Imperial Leather Soap on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.5× the quietest.