imperial leather soap
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Great330.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.06–£21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£144K£144K/yr · 121K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, imperial leather soap is a £144K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
imperial leather soap market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £133K–£177K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #533
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 3.4%
- Avg brand age
- 41 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
74
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Imperial Leather47%
- TUHIMO26%
- Avatopia12%
- Generic9%
- Cussons4%
- Krishna Stores Limited1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +2.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
Top imperial leather soap search terms
- imperial leather soap112K/yr
- imperial leather soap bars5K/yr
- cussons soap4K/yr
Top imperial leather soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8 x Imperial Leather Original Soap Bars Multipack 8 x 100g Luxury Rich & Creamy Ivory Bars from PZ Cussons
TUHIMO£6.834.8★570 rev
Imperial Leather Original Bar Soap 4 x 90g
Imperial Leather£13.264.7★820 rev
Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash
Avatopia£7.474.7★32 rev
Imperial Leather Bar Soap Original Classic Cleansing Bar Gentle Skin Care Bulk Buy Pack of 9 x 2 bars (total 18 bars)
Imperial Leather£9.194.7★264 rev
Imperial Leather Original Bar Soap 90g Pack of 4
Imperial Leather£2.604.7★43 rev
Newest
by launch date
Imperial Leather Bar Soap Gentle Care Laundry White Cream Gentle Bath Soaps & Hand Wash Natural Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash
Avatopia£7.4712 rev
12 x Imperial Leather Gentle Care Creamy Soap Bar for Sensitive Skin 4 x 90g (Pack of 3)
Krishna Stores Limited£9.4321 rev
Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash
Avatopia£7.4732 rev
Imperial Leather Bar Soap 90g Cussons Original (Classic Soap x 4 White Soap x 4) Pack of 8
Generic£8.364 rev
Imperial Leather Bar Soap 190g Cussons Original Classic Cleansing Big Bar Soap Pack of 6
Generic£8.400 rev
Trending
90-day click momentumImperial Leather Bar Soap 190g Cussons Original Classic Cleansing Big Bar Soap Pack of 6
Generic£8.400.0★
Imperial Leather Bar Soap 90g Cussons Original (Classic Soap x 4 White Soap x 4) Pack of 8
Generic£8.365.0★
8 x 90g Imperial Leather Original Soap Bars - Approved Supplies Multipack of Rich & Creamy Ivory Soap Bars
Generic£8.323.6★
Imperial Leather Original Bar Soap 1 x 100g (Pack of 6 x 100g)
Imperial Leather£6.034.5★
Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash
Avatopia£7.474.7★
What buyers say about imperial leather soap
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Fragrance gentle”
“Nice soap great quality”
“it does what is should”
“Works well,”
“Gentle care soap”
“just an ideal size which lathers well”
“leaves skin feeling clean”
“full size bars”
“Treats my sensitive very dry skin with kindness”
What buyers complain about
“Smell of a past home”
“wrong description”
“a horrible colour soap dish”
“Only 9 bars for £11 absolute rip off”
“Does leave a residue on stainless steel and ceramic sinks,”
“Price too high”
“Disappointing size”
“I struggle with others by means of they dont smell nice or lather up well”
“others Im allergic to”
“not that creamy texture they used to be”
Top return reasons
Common questions
- Is imperial leather soap profitable to sell on Amazon United Kingdom?
- The niche generates £144K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the imperial leather soap niche?
- 6 brands and 74 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in imperial leather soap?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Color. The return rate is 0.1%.
- When does demand for imperial leather soap peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the imperial leather soap niche?
- Listings span £2.06–£21.83; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 330 reviews — the moat a new listing must climb.