Imperial Leather Soap
FailThe top 5 brands take 99% of clicks, so Imperial Leather Soap is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £144K/yr121K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 74 sellers
Flapen Score
Imperial Leather Soap against its category
The dotted line is the Beauty average. Past it, Imperial Leather Soap is stronger. Inside it, weaker.
Market
The Imperial Leather Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Imperial Leather Soap 121K times last year and spent an estimated £144K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £144Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- imperial leather soap112K searches a year
02 · Price
A sale here is worth £8.87.
Listings sell for £8.87 on average, from £2.06 to £21.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.87 that is £7K to £9K a year per listing.
- Average price
- £8.87under the $15 to $100 sweet spot
- Price range
- £2.06–£21.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #533 within Bath & Body. It carries 330 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 3.4%
- Average rank
- #533in Bath & Body
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 330per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Imperial Leather Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
8 x Imperial Leather Original Soap Bars Multipack 8 x 100g Luxury Rich & Creamy Ivory Bars from PZ Cussons
- Price
- £6.83
- Rating
- 4.8/5
- Reviews
- 570
- Age
- 6y ago

Imperial Leather Original Bar Soap 4 x 90g
- Price
- £13.26
- Rating
- 4.7/5
- Reviews
- 820
- Age
- 2y ago

Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 10mo ago

Imperial Leather Bar Soap Original Classic Cleansing Bar Gentle Skin Care Bulk Buy Pack of 9 x 2 bars (total 18 bars)
- Price
- £9.19
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 2y ago

Imperial Leather Original Bar Soap 90g Pack of 4
- Price
- £2.60
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago
Trending
estimated 90-day click momentum
Imperial Leather Bar Soap 190g Cussons Original Classic Cleansing Big Bar Soap Pack of 6
- Price
- £8.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Imperial Leather Bar Soap 90g Cussons Original (Classic Soap x 4 White Soap x 4) Pack of 8
- Price
- £8.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

8 x 90g Imperial Leather Original Soap Bars - Approved Supplies Multipack of Rich & Creamy Ivory Soap Bars
- Price
- £8.32
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1y ago

Imperial Leather Original Bar Soap 1 x 100g (Pack of 6 x 100g)
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 330
- Age
- 10y ago

Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 10mo ago
Newest
by launch date
Imperial Leather Bar Soap Gentle Care Laundry White Cream Gentle Bath Soaps & Hand Wash Natural Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash
- Price
- £7.47
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 7mo ago

12 x Imperial Leather Gentle Care Creamy Soap Bar for Sensitive Skin 4 x 90g (Pack of 3)
- Price
- £9.43
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 8mo ago

Imperial Leather Classic Soap Bars Original Cleansing Gentle Bath Soap & Hand Wash Natural Soap Bars Multipack (4 x 90g) with Portable Soap Tray with Lid Long-Lasting Skincare & Everyday Wash
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 10mo ago

Imperial Leather Bar Soap 90g Cussons Original (Classic Soap x 4 White Soap x 4) Pack of 8
- Price
- £8.36
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Imperial Leather Bar Soap 190g Cussons Original Classic Cleansing Big Bar Soap Pack of 6
- Price
- £8.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
74
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Imperial Leather47%
- TUHIMO26%
- Avatopia12%
- Generic9%
- Cussons4%
- Krishna Stores Limited1%
- Open — no brand owns it (0%)
Demand
Imperial Leather Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
Search terms
Top Imperial Leather Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- imperial leather soap112K/yr
- imperial leather soap bars5K/yr
- cussons soap4K/yr
Reviews and returns
What reviews say buyers love and hate about Imperial Leather Soap
We read the reviews and the return reasons for every product selling here.
“Smell of a past home”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Imperial Leather Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









