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Imperial Leather Soap

Fail

The top 5 brands take 99% of clicks, so Imperial Leather Soap is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£144K/yr121K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
67%top-5 click share · 6 brands · 74 sellers

Flapen Score

Imperial Leather Soap against its category

The dotted line is the Beauty average. Past it, Imperial Leather Soap is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Imperial Leather Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Imperial Leather Soap 121K times last year and spent an estimated £144K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
13.4%
Market size, estimated
£144Ka year
Peak month
November1.5× the quietest month
Top search term
imperial leather soap112K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £2.06 to £21.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.87 that is £7K to £9K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£2.06–£21.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #533 within Bath & Body. It carries 330 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
3.4%
Average rank
#533in Bath & Body
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
330per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Imperial Leather Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

74

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 226%
  • Brand 312%
  • Brand 49%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Imperial Leather Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.5×

Search terms

Top Imperial Leather Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imperial leather soap112K/yr
  • imperial leather soap bars5K/yr
  • cussons soap4K/yr

Reviews and returns

What reviews say buyers love and hate about Imperial Leather Soap

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
23%of negative reviews mention “Smell”
0.1%of orders come back
“Smell of a past home”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Imperial Leather Soap questions

Answered from the same tracked data.