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Iconic Setting Spray

Fail

The top 5 brands take 100% of clicks, so Iconic Setting Spray is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£267K/yr385K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
97%top-5 click share · 3 brands · 17 sellers

Flapen Score

Iconic Setting Spray against its category

The dotted line is the Beauty average. Past it, Iconic Setting Spray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iconic Setting Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iconic Setting Spray 385K times last year and spent an estimated £267K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £267K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
6.0%
Market size, estimated
£267Ka year
Top search term
dalba first spray serum132K searches a year

02 · Price

A sale here is worth £11.61.

Listings sell for £11.61 on average, from £8.80 to £14.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At £11.61 that is £58K to £70K a year per listing.

Average price
£11.61under the $15 to $100 sweet spot
Price range
£8.80–£14.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
5,000–6,000
Revenue per listing a year
£58K–£70K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Face. It carries 15,632 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#65in Face
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,632per listing
Listings tracked
6

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Iconic Setting Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£40K£80K£120K£160K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

17

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • d'alba Piedmont73%
  • ANUA20%
  • TMYIOYC6%
  • Open — no brand owns it (0%)

Search terms

Top Iconic Setting Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dalba first spray serum132K/yr
  • d alba first spray serum82K/yr
  • iconic london55K/yr
  • anua spray8K/yr
  • anua mist7K/yr
  • d alba white truffle first spray serum15K/yr
  • anua pdrn spray mist2K/yr
  • anua pdrn spray4K/yr
  • dalba spray6K/yr
  • serum spray6K/yr

Reviews and returns

What reviews say buyers love and hate about Iconic Setting Spray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Moist/Dry”
0.3%of orders come back
“Terrible not moisturising at all”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iconic Setting Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data