iconic setting spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£267K£267K/yr · 385K searches
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Avg price
Okay£11.61avg listing price — sweet spot $15–$100
Review moat
Bad15,632avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.80–£14.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, iconic setting spray is a £267K/yr Amazon United Kingdom market (385K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
iconic setting spray market data
- Units sold / yr
- 25K–30K
- avg 5,000–6,000/product
- Revenue / yr
- £290K–£348K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- d'alba Piedmont73%
- ANUA20%
- TMYIOYC6%
- Open — no brand owns it (0%)
Top iconic setting spray search terms
- dalba first spray serum132K/yr
- d alba first spray serum82K/yr
- iconic london55K/yr
- anua spray8K/yr
- anua mist7K/yr
- d alba white truffle first spray serum15K/yr
- anua pdrn spray mist2K/yr
- anua pdrn spray4K/yr
- dalba spray6K/yr
- serum spray6K/yr
Top iconic setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (100ml)
d'alba Piedmont£12.734.4★41,645 rev
dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (50ml)
d'alba Piedmont£8.804.4★41,645 rev
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
ANUA£14.494.5★4,082 rev
Italian White Truffle First Spray Serum Glow & Moisturizing Face Mist for Dry and Sensitive Skin Deep Hydrating Skin Firmness Facial Setting Spray for Makeup Vegan Korean Skincare 100ml
TMYIOYC£10.124.1★27 rev
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 30ml
ANUA£10.224.5★4,082 rev
Newest
by launch dateItalian White Truffle First Spray Serum Glow & Moisturizing Face Mist for Dry and Sensitive Skin Deep Hydrating Skin Firmness Facial Setting Spray for Makeup Vegan Korean Skincare 100ml
TMYIOYC£10.1227 rev
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 30ml
ANUA£10.224,082 rev
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
ANUA£14.494,082 rev
dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (50ml)
d'alba Piedmont£8.8041,645 rev
dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (100ml)
d'alba Piedmont£12.7341,645 rev
Trending
90-day click momentumAnua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 30ml
ANUA£10.224.5★
Italian White Truffle First Spray Serum Glow & Moisturizing Face Mist for Dry and Sensitive Skin Deep Hydrating Skin Firmness Facial Setting Spray for Makeup Vegan Korean Skincare 100ml
TMYIOYC£10.124.1★
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
ANUA£14.494.5★
dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (50ml)
d'alba Piedmont£8.804.4★
dalba Piedmont Italian White Truffle First Spray Serum Vegan Skin Care Hydrating Face Moisturizer Glow Serum for Radiant Skin Non Comedogenic All In One Mist Korean Skin Care (100ml)
d'alba Piedmont£12.734.4★
What buyers say about iconic setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“Gives a great glow on the face after using it”
“Glowing skin”
“Beautiful product and sassy bottle, beautifully made”
“it's got a nice light scent which smells luxurious”
“Excellent, soft feel”
“Amazing for dry skin under makeup”
“Excellent value for money”
“does the job”
“Good size”
What buyers complain about
“Terrible not moisturising at all”
“last i received was itchy”
“Doubled in price”
“I have very dry skin”
“Not giving shine to face”
“Didnt do a thing”
“İt is so sticky”
“this is making my skin burn”
“It's too highly fragranced”
“its false advertising”
Top return reasons
Common questions
- Is iconic setting spray profitable to sell on Amazon United Kingdom?
- The niche generates £267K/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the iconic setting spray niche?
- 3 brands and 17 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in iconic setting spray?
- Top complaints mined from reviews: Moist/Dry, Allergies, Value For Money. The return rate is 0.3%.
- What does it cost to enter the iconic setting spray niche?
- Listings span £8.80–£14.49; the average listing price is £11.61 (sweet spot $15–$100). The average incumbent carries 15,632 reviews — the moat a new listing must climb.