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Hylo Tear Eye Drops

Fail

The top 5 products take 100% of clicks, so Hylo Tear Eye Drops is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£59K/yr16K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 13 sellers

Flapen Score

Hylo Tear Eye Drops against its category

The dotted line is the Beauty average. Past it, Hylo Tear Eye Drops is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hylo Tear Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hylo Tear Eye Drops 16K times last year and spent an estimated £59K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
18.9%
Market size, estimated
£59Ka year
Top search term
hylo tear eye drops13K searches a year

02 · Price

A sale here is worth £19.40.

Listings sell for £19.40 on average, from £12.82 to £32.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £19.40 that is £5K to £10K a year per listing.

Average price
£19.40inside the $15 to $100 sweet spot
Price range
£12.82–£32.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Make-up. It carries 1,535 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Make-up
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,535per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Hylo Tear Eye Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Hylo Tear Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hylo Tear Eye Drops

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Eye-Hygiene”
41%of negative reviews mention “Ease Of Use”
<0.1%of orders come back, a rate Amazon rounds to zero
“Incredibly difficult to use”
A buyer, on “Ease Of Use”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hylo Tear Eye Drops questions

Answered from the same tracked data.