Hygiene Wipes

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months

216K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

10.5%

Market size, estimated

£119Ka year

Peak month

February1.4× the quietest month

Top search term

feminine wipes73K searches a year

Listings sell for £5.22 on average, from £1.13 to £11.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £5.22 that is £7K to £8K a year per listing.

Average price

£5.22under the $15 to $100 sweet spot

Price range

£1.13–£11.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

£7K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Face. It carries 2,747 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Face

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,747per listing

Listings tracked

16

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months