Hygiene Wipes
prices mostly outside the sweet spot ($1.13–$11.07) — Hygiene Wipes doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Hygiene Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hygiene Wipes is a £119K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Hygiene Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.2% over the last 90 days and 10.5% of searches end in a purchase.
£119K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Hygiene Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Femfresh Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count
- Price
- £2.00
- Rating
- 4.7/5
- Reviews
- 7,706
- Age
- 14y ago
Femfresh Soothing Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 5mo ago
Feminine Intimate Hygiene Wipes 4 Pack (80 Wipes Total) Soft & Gentle Cleansing Alcohol-Free Soap-Free Travel-Friendly
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 1y ago
VAGISIL Soothing Oatmeal Intimate Wipes for Burning & Irritation 12 Wipes Sachet
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 2,339
- Age
- 12y ago
Rael Flushable Feminine Intimate Wipes - pH-Balanced Unscented Aloe Vera Extract Safe for Sensitive Skin Vegan & Cruelty Free Travel Size (10 Count Pack of 3)
- Price
- £9.47
- Rating
- 4.5/5
- Reviews
- 3,704
- Age
- 8y ago
Trending
90-day click momentumFemfresh Soothing Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 5mo ago
Pixie Feminine Wipes - Flushable Biodegradable & Ph Balanced - Individually Wrapped Packet Wipes for On The Go & Public Bathrooms - Wash & Cleaner For Your Menstrual Cups & Discs (1 Pack of 20)
- Price
- £6.77
- Rating
- 4.7/5
- Reviews
- 1,454
- Age
- 9y ago
Vagisil Odor Block Daily Freshening Wipes for Feminine Hygiene in Resealable Pouch Gynecologist Tested & Hypoallergenic 20 Wipes (Pack of 1)
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 9,297
- Age
- 2y ago
Enroush Intimate Wipes for Women | Soothing Gentle pH-Balanced Feminine Wipes with Chamomile Lactic Acid & Prebiotics | Clean & Fresh On-the-Go | Biodegradable & Dermatologically-Tested 10 Count
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 8mo ago
Femfresh Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count
- Price
- £2.00
- Rating
- 4.7/5
- Reviews
- 7,706
- Age
- 14y ago
Newest
by launch dateFemfresh Soothing Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 5mo ago
Enroush Intimate Wipes for Women | Soothing Gentle pH-Balanced Feminine Wipes with Chamomile Lactic Acid & Prebiotics | Clean & Fresh On-the-Go | Biodegradable & Dermatologically-Tested 10 Count
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 8mo ago
Flo - Get Fresh Wipes (20 Count Pack of 1) pH Balanced Feminine Wipes - Super Soft - Soothing Aloe Vera Coconut Shea Butter - Sensitive Skin Friendly - Made with Plant Cellulose - Vegan Friendly
- Price
- £2.83
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 11mo ago
Feminine Intimate Hygiene Wipes 4 Pack (80 Wipes Total) Soft & Gentle Cleansing Alcohol-Free Soap-Free Travel-Friendly
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 1y ago
WaterWipes Sensitive+ Body & Intimate Cleansing Wipes 99.9% Purified Water XL Textured Wipes Incontinence Care Fragrance Free 90 Count
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 1,634
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
14 falling
Sellers
56
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
19%
- Femfresh48%
- Vagisil9%
- Generic9%
- Rael6%
- by Amazon5%
- WaterWipes4%
Hygiene Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Hygiene Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- feminine wipes73K/yr
- intimate wipes55K/yr
- hygiene wipes27K/yr
- intimate wipes for women18K/yr
- feminine wipes for women12K/yr
- vagisil wipes6K/yr
- vaginal wipes7K/yr
- vagisil wipes women5K/yr
- fem wipes4K/yr
- feminine hygiene wipes3K/yr
What reviews say buyers love and hate about Hygiene Wipes
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good price”
“Great quality & keep their freshness”
“Fragrance is subtle and pleasing”
“Cleans as expected”
“soft to the touch”
What buyers complain about
58% of reviews“Poor quality wipes”
“a bit small for wiping someone down”
“Sheets are small”
“cant be used”
“Flimsy”
Hygiene Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hygiene Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
