Hydrafacial
MaybeThe products selling today average only 3.6★. But prices span $23.95–$985.65, mostly outside the sweet spot, so Hydrafacial is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £412K/yr99K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 38 sellers
Flapen Score
Hydrafacial against its category
The dotted line is the Beauty average. Past it, Hydrafacial is stronger. Inside it, weaker.
Market
The Hydrafacial market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hydrafacial 99K times last year and spent an estimated £412K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £412Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- hydrafacial machine46K searches a year
02 · Price
A sale here is worth £270.90.
Listings sell for £270.90 on average, from £23.95 to £985.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £270.90 that is £0 to £27K a year per listing.
- Average price
- £270.90above the $15 to $100 sweet spot
- Price range
- £23.95–£985.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£27K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #141 within Face. It carries 275 reviews at 3.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 71%
- Out of stock, average day
- 15.4%
- Average rank
- #141in Face
- Average rating
- 3.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 275per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Hydrafacial products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
38
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
47%
Top 20: 96%
Open market
19%
- Brand 131%
- Brand 220%
- Brand 314%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Hydrafacial search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Hydrafacial search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hydrafacial machine46K/yr
- hydra facial machine14K/yr
- hydrafacial machine professional6K/yr
- hydrafacial11K/yr
- hydro facial machine12K/yr
- facial machine10K/yr
Reviews and returns
What reviews say buyers love and hate about Hydrafacial
We read the reviews and the return reasons for every product selling here.
“its broke already”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydrafacial questions
Answered from the same tracked data.