Is hycosan night eye ointment profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (44/100).

How competitive is the hycosan night eye ointment niche?

14 brands and 58 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in hycosan night eye ointment?

Top complaints mined from reviews: Value For Money, Moist/Dry, Ease Of Use. The return rate is 0.1%.

When does demand for hycosan night eye ointment peak?

Demand peaks in Feb–Nov; the busiest month runs 3.0× the quietest.

What does it cost to enter the hycosan night eye ointment niche?

Listings span £3.23–£19.65; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 1,393 reviews — the moat a new listing must climb.

hycosan night eye ointment

Skip it

Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,393.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.23–£19.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.02

avg listing price — sweet spot $15–$100

Market size

Bad£71K

£71K/yr · 72K searches

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hycosan night eye ointment is a £71K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hycosan night eye ointment market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £48K–£64K; units × avg price
Conversion rate: 12.3%
Avg BSR: #83
Page quality: 0%
Prime: 95%
Sponsored: 75%
Out of stock: 3.4%
Avg brand age: 66 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

Ocufresh35%
HydraSole22%
Hyco San11%
Carbo-Fresh7%
Artelac6%
Clinitas6%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 3.0×

Open Trend

Top hycosan night eye ointment search terms

viscotears liquid gel for dry eyes20K/yr -7.2%8.1% conv.
eye gel for dry eyes21K/yr -35.6%11.4% conv.
dry eye gel13K/yr -15.0%13.1% conv.
viscotears10K/yr -1.1%6.8% conv.
viscotears liquid gel5K/yr -18.7%5.5% conv.
gel tears2K/yr -3.8%6.4% conv.

All search terms

Top hycosan night eye ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HydraSole Carbomer 0.2% Eye Gel Hydrating Nighttime for Dry Eyes Lubricating Gel Drops for Tired Soothing Relief from Itchy Irritated Sensitive - 10g Pack of 3 - Brand May Vary

HydraSole£7.614.4★69 rev

Ocufresh CARBOMER 0.2% Lubricating Eye Gel | Eye Gel Drops for Tired & Dry Eyes | Night Relief 10G (Pack of 1)

Ocufresh£4.824.6★868 rev

Ocufresh CARBOMER 0.2% Lubricating Eye Gel for Dry Tired Eyes - Intensive Lubrication & Moisturising Formulation for Daily Eye Care Routine - Immediate Eye Hydration & Night Relief | 3 x10g Pack

Ocufresh£11.384.6★868 rev

Hycosan Night - Soothing Relief and Protection Against Dry Tired and Burning Eyes While You Sleep - with Vitamin A and Preservative Free - 300 Applications

Hyco San£6.214.4★5,134 rev

Carbo-Fresh Carbomer 0.2% Lubricating Eye Gel | Eye Gel Drops for Irritated Tired & Dry Eyes | Protects The Cornea Against The Drying Out | Quick Acute Aid for The Dry Eyes - 10 ml (1)

Carbo-Fresh£4.064.4★174 rev

Newest

by launch date

Dry Eyes Liquid Gel 10g | Long-Lasting Relief for Dry Irritated & Tired Eyes | Lubricating Eye Gel | Day & Night Hydration

Generic£4.570 rev

3w ago

HydraSole Carbomer 0.2% Eye Gel for Dry Eyes Cooling & Soothing Lubricating Eye Gel Long-Lasting Relief for Dry Tired & Sore Eyes - 10 Tube Multipack - Brand May Vary

HydraSole£19.6522 rev

7mo ago

HydraSole Carbomer 0.2% Eye Gel Hydrating Nighttime for Dry Eyes Lubricating Gel Drops for Tired Soothing Relief from Itchy Irritated Sensitive - 10g Pack of 3 - Brand May Vary

HydraSole£7.6169 rev

11mo ago

HydraSole Carbomer 0.2% Eye Gel Hydrating Nighttime for Dry Eyes Lubricating Gel Drops for Tired Soothing Relief from Itchy Irritated Sensitive Eyes - 10g Pack of 1 - Brand May Vary

HydraSole£4.0220 rev

11mo ago

Hydrosil Dry Eye Gel 15ml Soothing Gel for Dry Itchy Flaky Eyelids Non-Greasy Fragrance-Free Suitable for Sensitive Skin Made in Britain (15 ml)

Skin Shop£9.9270 rev

1y ago

What buyers say about hycosan night eye ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Eye-Hygiene23%

“Effective for dry eyes”

Moist/Dry16%

“Soothing and hydrating”

Quality-Overall11%

“Quality product and speedy delivery”

Value For Money7%

“Best price”

Ease Of Use7%

“Ease of use”

Advertised Vs Actual Product6%

“DOES THE JOB”

Efficiency5%

“Does the job”

Soothing Effect3%

“I find it works for me very soothing”

Allergies2%

“No irritation”

Ease Of Application2%

“this applicator is good”

What buyers complain about

Value For Money9%

“Waste of money”

Moist/Dry8%

“Had really dry eyes the past few days”

Ease Of Use7%

“it was hard work to squeeze it”

Allergies7%

“irritation under control”

Functionality-Overall5%

“just doesnt work”

Dispensing Mechanism4%

“The dispenser can be a little tricky”

Visibility3%

“Makes vision very blurry”

Thickness2%

“And it's quite difficult to wipe off the excess because it's so thick”

Product Condition2%

“Not sure if these have been used before”

Advertised Vs Actual Product2%

“Misinformation”

Top return reasons

Product Condition21%

Functionality-Overall11%

Leak-Proof11%

Advertised Vs Actual Product8%

Dispensing Mechanism6%

Contamination5%

Value For Money4%

Ease Of Use3%

Adhesion/Stickiness2%

Comfort-Overall2%

Common questions

Is hycosan night eye ointment profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (44/100).
How competitive is the hycosan night eye ointment niche?: 14 brands and 58 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in hycosan night eye ointment?: Top complaints mined from reviews: Value For Money, Moist/Dry, Ease Of Use. The return rate is 0.1%.
When does demand for hycosan night eye ointment peak?: Demand peaks in Feb–Nov; the busiest month runs 3.0× the quietest.
What does it cost to enter the hycosan night eye ointment niche?: Listings span £3.23–£19.65; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 1,393 reviews — the moat a new listing must climb.