Is hyaluronic acid moisturiser profitable to sell on Amazon United Kingdom?

The niche generates £122K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (39/100).

How competitive is the hyaluronic acid moisturiser niche?

10 brands and 121 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in hyaluronic acid moisturiser?

Top complaints mined from reviews: Moist/Dry, Suitability Dry Skin, Allergies. The return rate is 0.2%.

What does it cost to enter the hyaluronic acid moisturiser niche?

Listings span £4.19–£23.95; the average listing price is £10.08 (sweet spot $15–$100). The average incumbent carries 14,807 reviews — the moat a new listing must climb.

hyaluronic acid moisturiser

Skip it

Soft demand (-18.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.19–£23.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.08

avg listing price — sweet spot $15–$100

Market size

Okay£122K

£122K/yr · 158K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad14,806.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hyaluronic acid moisturiser is a £122K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hyaluronic acid moisturiser market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £101K–£126K; units × avg price
Conversion rate: 7.7%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.1%
Avg brand age: 57 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

121

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

CeraVe70%
Eclat Skincare10%
Neutrogena4%
Cetaphil3%
The Ordinary2%
Simple2%
Open — no brand owns it (4 brands, 8%)

Demand

Weekly Amazon search volume, last 36 weeks — -18.4% search growth over the last 90 days.

Open Trend

Top hyaluronic acid moisturiser search terms

cerave night cream37K/yr -8.6%7.9% conv.
hyaluronic acid moisturiser32K/yr -29.7%3.5% conv.
cerave night cream for face20K/yr -15.8%10.9% conv.
cerave skin renewing night cream15K/yr +4.3%7.8% conv.
hyaluronic acid cream10K/yr -6.8%1.9% conv.
eclat skincare14K/yr -26.9%4.6% conv.
eclat10K/yr -1.2%2.9% conv.
cerave night4K/yr -11.3%11.2% conv.
hyaluronic acid face cream4K/yr -11.9%2.4% conv.
cera ve night cream3K/yr -10.3%11.9% conv.

All search terms

Top hyaluronic acid moisturiser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe 2 oz. Skin Renewing Night Cream

CeraVe£23.954.3★418 rev

CeraVe PM Facial Moisturising Lotion For Normal to Dry Skin 52ml

CeraVe£9.634.6★19,773 rev

CeraVe Skin Renewing Peptide Cream Firming Formula for All Skin Types 48g

CeraVe£20.704.4★174 rev

CeraVe Moisturising Cream for Face & Body for Dry to Very Dry Skin 454g

CeraVe£10.244.6★61,906 rev

Eclat Skincare Hyaluronic Acid Moisturiser Anti Aging Face Cream with Ceramides & Vitamin B5 - Hydrating Facial Moisturiser for Women & Men - Hyaluronic Acid Cream for Day & Night 50 ml

Eclat Skincare£7.504.3★11,138 rev

Newest

by launch date

Skin Renewing Night Cream with Ceramide & Niacinamide - Anti Wrinkle Face Cream for Women Peptide Moisturiser for Dry Skin Gentle Skin Barrier Repair Cream Korean Glass Skin Effect 50g

UFkeanlo£10.742 rev

8mo ago

Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml

Garnier£4.19228 rev

9mo ago

CeraVe Skin Renewing Peptide Cream Firming Formula for All Skin Types 48g

CeraVe£20.70174 rev

11mo ago

Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml

Simple£5.25115 rev

1y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream

medicube£12.198,839 rev

3y ago

What buyers say about hyaluronic acid moisturiser

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry24%

“Excellent moisturiser”

Quality-Overall9%

“Excellent product”

Soft Feel9%

“My skin is so soft”

Suitability Combination Skin8%

“gentle enough for sensitive skin”

Suitability Dry Skin8%

“Really good for sensitive dry skin”

Value For Money7%

“Good value for money”

Smell4%

“It has a lovely fresh scent”

Absorbency4%

“easily absorbed”

Texture/Consistency-Overall3%

“A good consistency”

Brightness/Shine/Glow3%

“gives a lovely glow”

What buyers complain about

Moist/Dry11%

“not very hydrating”

Suitability Dry Skin9%

“Definitely not what describes, the product is making my skin worse and very dry, not what I would recommend”

Allergies8%

“Caused rash”

Smell6%

“smells chemically”

Size-Overall4%

“the bottle is really big”

Adhesion/Stickiness3%

“leaves my skin sticky”

Texture/Consistency-Overall3%

“Texture”

Value For Money3%

“Waste of money”

Quality-Overall3%

“Quality control not as good as other products”

Oily/Greasy2%

“Doesnt make my face so oily after use”

Top return reasons

Product Condition22%

Smell11%

Size-Overall8%

Moist/Dry7%

Suitability Combination Skin6%

Value For Money5%

Skin Health4%

Quality-Overall4%

Advertised Vs Actual Product4%

Texture/Consistency-Overall4%

Common questions

Is hyaluronic acid moisturiser profitable to sell on Amazon United Kingdom?: The niche generates £122K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (39/100).
How competitive is the hyaluronic acid moisturiser niche?: 10 brands and 121 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in hyaluronic acid moisturiser?: Top complaints mined from reviews: Moist/Dry, Suitability Dry Skin, Allergies. The return rate is 0.2%.
What does it cost to enter the hyaluronic acid moisturiser niche?: Listings span £4.19–£23.95; the average listing price is £10.08 (sweet spot $15–$100). The average incumbent carries 14,807 reviews — the moat a new listing must climb.