How competitive is the Hyaluronic Acid Moisturiser niche on Amazon United Kingdom?

10 brands and 121 sellers compete in Hyaluronic Acid Moisturiser on Amazon United Kingdom. The top 5 Hyaluronic Acid Moisturiser products take 74% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Hyaluronic Acid Moisturiser niche?

Hyaluronic Acid Moisturiser sells for £10.08 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.19–£23.95. The average incumbent carries 14,807 reviews — the moat a new listing must climb.

Hyaluronic Acid Moisturiser

soft demand (-18.4% this quarter) — Hyaluronic Acid Moisturiser doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Hyaluronic Acid Moisturiser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hyaluronic Acid Moisturiser is a £122K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 39/100.

Hyaluronic Acid Moisturiser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.4% over the last 90 days and 7.7% of searches end in a purchase.

£122K

revenue / yr

Units sold / yr13K

Search volume / yr-18.4%158K

Conversion rate7.7%

Avg price£10.08

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 121

Top-5 product click share74%

Open market10%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Hyaluronic Acid Moisturiser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CeraVe 2 oz. Skin Renewing Night Cream

Price: £23.95
Rating: 4.3/5
Reviews: 418
Age: 9y ago

CeraVe PM Facial Moisturising Lotion For Normal to Dry Skin 52ml

Price: £9.63
Rating: 4.6/5
Reviews: 19,773
Age: 8y ago

CeraVe Skin Renewing Peptide Cream Firming Formula for All Skin Types 48g

Price: £20.70
Rating: 4.4/5
Reviews: 174
Age: 11mo ago

CeraVe Moisturising Cream for Face & Body for Dry to Very Dry Skin 454g

Price: £10.24
Rating: 4.6/5
Reviews: 61,906
Age: 8y ago

Eclat Skincare Hyaluronic Acid Moisturiser Anti Aging Face Cream with Ceramides & Vitamin B5 - Hydrating Facial Moisturiser for Women & Men - Hyaluronic Acid Cream for Day & Night 50 ml

Price: £7.50
Rating: 4.3/5
Reviews: 11,138
Age: 5y ago

Newest

by launch date

Skin Renewing Night Cream with Ceramide & Niacinamide - Anti Wrinkle Face Cream for Women Peptide Moisturiser for Dry Skin Gentle Skin Barrier Repair Cream Korean Glass Skin Effect 50g

Price: £10.74
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml

Price: £4.19
Rating: 4.4/5
Reviews: 228
Age: 9mo ago

CeraVe Skin Renewing Peptide Cream Firming Formula for All Skin Types 48g

Price: £20.70
Rating: 4.4/5
Reviews: 174
Age: 11mo ago

Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml

Price: £5.25
Rating: 4.7/5
Reviews: 115
Age: 1y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream

Price: £12.19
Rating: 4.6/5
Reviews: 8,839
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

121

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

CeraVe70%
Eclat Skincare10%
Neutrogena4%
Cetaphil3%
The Ordinary2%
Simple2%
Open — no brand owns it (4 brands, 8%)

Hyaluronic Acid Moisturiser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR7.7%Products17Brands10Top 5 Brands90%OOS Rate1.1%Rating4.5★Reviews14,807Avg BSR#87

Top Hyaluronic Acid Moisturiser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cerave night cream37K/yr -8.6%7.9% conv.
hyaluronic acid moisturiser32K/yr -29.7%3.5% conv.
cerave night cream for face20K/yr -15.8%10.9% conv.
cerave skin renewing night cream15K/yr +4.3%7.8% conv.
hyaluronic acid cream10K/yr -6.8%1.9% conv.
eclat skincare14K/yr -26.9%4.6% conv.
eclat10K/yr -1.2%2.9% conv.
cerave night4K/yr -11.3%11.2% conv.
hyaluronic acid face cream4K/yr -11.9%2.4% conv.
cera ve night cream3K/yr -10.3%11.9% conv.

What reviews say buyers love and hate about Hyaluronic Acid Moisturiser

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Moist/Dry24%

“Excellent moisturiser”

Quality-Overall9%

“Excellent product”

Soft Feel9%

“My skin is so soft”

Suitability Combination Skin8%

“gentle enough for sensitive skin”

Suitability Dry Skin8%

“Really good for sensitive dry skin”

What buyers complain about

52% of reviews

Moist/Dry11%

“not very hydrating”

Suitability Dry Skin9%

“Definitely not what describes, the product is making my skin worse and very dry, not what I would recommend”

Allergies8%

“Caused rash”

Smell6%

“smells chemically”

Size-Overall4%

“the bottle is really big”

Hyaluronic Acid Moisturiser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

22%

2Smell

11%

3Size-Overall

4Moist/Dry

5Suitability Combination Skin

Common Hyaluronic Acid Moisturiser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hyaluronic Acid Moisturiser 39/100 on Amazon United Kingdom — Skip it. The niche generates £122K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -18.4% over the last 90 days.

Hyaluronic Acid Moisturiser buyers on Amazon United Kingdom complain most about Moist/Dry, Suitability Dry Skin, Allergies, the themes mined from the niche's reviews. Its return rate is 0.2%.