Hyaluronic Acid Moisturiser
FailDemand is soft, at -18.4% this quarter, so Hyaluronic Acid Moisturiser is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £122K/yr158K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 121 sellers
Flapen Score
Hyaluronic Acid Moisturiser against its category
The dotted line is the Beauty average. Past it, Hyaluronic Acid Moisturiser is stronger. Inside it, weaker.
Market
The Hyaluronic Acid Moisturiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hyaluronic Acid Moisturiser 158K times last year and spent an estimated £122K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £122Ka year
- Top search term
- cerave night cream37K searches a year
02 · Price
A sale here is worth £10.08.
Listings sell for £10.08 on average, from £4.19 to £23.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.08 that is £5K to £8K a year per listing.
- Average price
- £10.08under the $15 to $100 sweet spot
- Price range
- £4.19–£23.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #87 within Body. It carries 14,807 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #87in Body
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,807per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Hyaluronic Acid Moisturiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe 2 oz. Skin Renewing Night Cream
- Price
- £23.95
- Rating
- 4.3/5
- Reviews
- 418
- Age
- 9y ago

CeraVe PM Facial Moisturising Lotion For Normal to Dry Skin 52ml
- Price
- £9.63
- Rating
- 4.6/5
- Reviews
- 19,773
- Age
- 8y ago

CeraVe Skin Renewing Peptide Cream Firming Formula for All Skin Types 48g
- Price
- £20.70
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 11mo ago

CeraVe Moisturising Cream for Face & Body for Dry to Very Dry Skin 454g
- Price
- £10.24
- Rating
- 4.6/5
- Reviews
- 61,906
- Age
- 8y ago

Eclat Skincare Hyaluronic Acid Moisturiser Anti Aging Face Cream with Ceramides & Vitamin B5 - Hydrating Facial Moisturiser for Women & Men - Hyaluronic Acid Cream for Day & Night 50 ml
- Price
- £7.50
- Rating
- 4.3/5
- Reviews
- 11,138
- Age
- 5y ago
Trending
estimated 90-day click momentum
Skin Renewing Night Cream with Ceramide & Niacinamide - Anti Wrinkle Face Cream for Women Peptide Moisturiser for Dry Skin Gentle Skin Barrier Repair Cream Korean Glass Skin Effect 50g
- Price
- £10.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago

Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago

Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml
- Price
- £4.19
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 9mo ago

The Ordinary Natural Moisturizing Factors + HA Lightweight Hydrator for Skin Barrier Support & Hydration 100ml
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 24,145
- Age
- 9y ago
Newest
by launch date
Skin Renewing Night Cream with Ceramide & Niacinamide - Anti Wrinkle Face Cream for Women Peptide Moisturiser for Dry Skin Gentle Skin Barrier Repair Cream Korean Glass Skin Effect 50g
- Price
- £10.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream 4% Hyaluronic Acid & Niacinamide Ultra Fresh & Light For Dehydrated Skin Cruelty Free International & Vegan - 85ml
- Price
- £4.19
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 9mo ago

CeraVe Skin Renewing Peptide Cream Firming Formula for All Skin Types 48g
- Price
- £20.70
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 11mo ago

Simple Hydrate+ Facial Moisturiser Hydrating Actives + Hyaluronic Acid Multi-Layer* Hydration up to 100 Hours Gel Cream Day Moisturiser for Sensitive Skin 50 ml
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 1y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
121
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
8%
- CeraVe70%
- Eclat Skincare10%
- Neutrogena4%
- Cetaphil3%
- The Ordinary2%
- Simple2%
- Open — no brand owns it (4 brands, 8%)
Demand
Hyaluronic Acid Moisturiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5× · 9 of 12 months tracked
Search terms
Top Hyaluronic Acid Moisturiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cerave night cream37K/yr
- hyaluronic acid moisturiser32K/yr
- cerave night cream for face20K/yr
- cerave skin renewing night cream15K/yr
- hyaluronic acid cream10K/yr
- eclat skincare14K/yr
- eclat10K/yr
- cerave night4K/yr
- hyaluronic acid face cream4K/yr
- cera ve night cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Hyaluronic Acid Moisturiser
We read the reviews and the return reasons for every product selling here.
“not very hydrating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hyaluronic Acid Moisturiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









