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Hyaluronic Acid Moisturiser

Fail

Demand is soft, at -18.4% this quarter, so Hyaluronic Acid Moisturiser is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£122K/yr158K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
74%top-5 click share · 10 brands · 121 sellers

Flapen Score

Hyaluronic Acid Moisturiser against its category

The dotted line is the Beauty average. Past it, Hyaluronic Acid Moisturiser is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyaluronic Acid Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hyaluronic Acid Moisturiser 158K times last year and spent an estimated £122K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
7.7%
Market size, estimated
£122Ka year
Top search term
cerave night cream37K searches a year

02 · Price

A sale here is worth £10.08.

Listings sell for £10.08 on average, from £4.19 to £23.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.08 that is £5K to £8K a year per listing.

Average price
£10.08under the $15 to $100 sweet spot
Price range
£4.19–£23.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #87 within Body. It carries 14,807 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#87in Body
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,807per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hyaluronic Acid Moisturiser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£37K£49K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

121

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

8%

  • CeraVe70%
  • Eclat Skincare10%
  • Neutrogena4%
  • Cetaphil3%
  • The Ordinary2%
  • Simple2%
  • Open — no brand owns it (4 brands, 8%)

Demand

Hyaluronic Acid Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.5× · 9 of 12 months tracked

Search terms

Top Hyaluronic Acid Moisturiser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cerave night cream37K/yr
  • hyaluronic acid moisturiser32K/yr
  • cerave night cream for face20K/yr
  • cerave skin renewing night cream15K/yr
  • hyaluronic acid cream10K/yr
  • eclat skincare14K/yr
  • eclat10K/yr
  • cerave night4K/yr
  • hyaluronic acid face cream4K/yr
  • cera ve night cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Hyaluronic Acid Moisturiser

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Moist/Dry”
0.2%of orders come back
“not very hydrating”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hyaluronic Acid Moisturiser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data