Hyaluronic Acid
prices mostly outside the sweet spot ($5.07–$9.82) — Hyaluronic Acid doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Hyaluronic Acid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hyaluronic Acid is a £1.2M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Hyaluronic Acid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.9% over the last 90 days and 14.3% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Hyaluronic Acid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago
The INKEY List 2% Hyaluronic Acid Face Serum 30ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 4y ago
Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago
Q+A Hyaluronic Acid Facial Serum (30ml) Natural Hydrating Face Serum for Plump Skin Anti Ageing Fragrance Free Delivers Deep Lasting Hydration Rehydrates and Softens the Skin
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 3,151
- Age
- 6y ago
Good Molecules Hyaluronic Acid Serum Hydrating Non-Greasy Formula To Moisturize Plump 1% Ha Anti-Aging Water-Based Skincare For Face
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 12,922
- Age
- 4y ago
Trending
90-day click momentum
The INKEY List 2% Hyaluronic Acid Face Serum 60ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £9.74
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 2y ago
Good Molecules Hyaluronic Acid Serum Hydrating Non-Greasy Formula To Moisturize Plump 1% Ha Anti-Aging Water-Based Skincare For Face
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 12,922
- Age
- 4y ago
Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago
The INKEY List 2% Hyaluronic Acid Face Serum 30ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 4y ago
Newest
by launch dateThe INKEY List 2% Hyaluronic Acid Face Serum 60ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £9.74
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 2y ago
Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago
The INKEY List 2% Hyaluronic Acid Face Serum 30ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 4y ago
Good Molecules Hyaluronic Acid Serum Hydrating Non-Greasy Formula To Moisturize Plump 1% Ha Anti-Aging Water-Based Skincare For Face
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 12,922
- Age
- 4y ago
Q+A Hyaluronic Acid Facial Serum (30ml) Natural Hydrating Face Serum for Plump Skin Anti Ageing Fragrance Free Delivers Deep Lasting Hydration Rehydrates and Softens the Skin
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 3,151
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
117
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- The Ordinary64%
- The INKEY List14%
- Simple11%
- Q+A4%
- Good Molecules4%
- L'Oreal Paris4%
Hyaluronic Acid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Hyaluronic Acid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hyaluronic acid548K/yr
- hyaluronic acid serum237K/yr
- the ordinary hyaluronic acid223K/yr
- simple serum56K/yr
- inkey list hyaluronic acid serum24K/yr
- cerave hyaluronic acid serum25K/yr
- cerave hydrating hyaluronic acid serum20K/yr
- hyaluronic acid serum for face21K/yr
- ordinary hyaluronic acid serum10K/yr
- the ordinary hyaluronic acid 2% + b512K/yr
What reviews say buyers love and hate about Hyaluronic Acid
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Top quality affordable product”
“Very hydrating”
“reasonably priced”
“Good for sensitive skin”
“Highly recommend for dry skin sufferers”
What buyers complain about
57% of reviews“Found it too sticky for me wont buy again although I love their products”
“not fragranced at all”
“Ok. Definitely still need moisturiser on the top of this”
“Too small”
“Completely Drys the Skin until Crusty”
Hyaluronic Acid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hyaluronic Acid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
