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Hyaluronic Acid

Fail

Prices span $5.07–$9.82, mostly outside the sweet spot, so Hyaluronic Acid is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£1.2M/yr1.3M searches / yr
90-day growth
-15.9%search demand this quarter
Competition
93%top-5 click share · 6 brands · 117 sellers

Flapen Score

Hyaluronic Acid against its category

The dotted line is the Beauty average. Past it, Hyaluronic Acid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyaluronic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hyaluronic Acid 1.3M times last year and spent an estimated £1.2M. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
14.3%
Market size, estimated
£1.2Ma year
Peak month
July1.5× the quietest month
Top search term
hyaluronic acid548K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £5.07 to £9.82. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £6.82 that is £171K to £205K a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£5.07–£9.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
25,000–30,000
Revenue per listing a year
£171K–£205K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Face. It carries 11,326 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Face
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,326per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hyaluronic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

117

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 214%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Hyaluronic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Hyaluronic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hyaluronic acid548K/yr
  • hyaluronic acid serum237K/yr
  • the ordinary hyaluronic acid223K/yr
  • simple serum56K/yr
  • inkey list hyaluronic acid serum24K/yr
  • cerave hyaluronic acid serum25K/yr
  • cerave hydrating hyaluronic acid serum20K/yr
  • hyaluronic acid serum for face21K/yr
  • ordinary hyaluronic acid serum10K/yr
  • the ordinary hyaluronic acid 2% + b512K/yr

Reviews and returns

What reviews say buyers love and hate about Hyaluronic Acid

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Found it too sticky for me wont buy again although I love their products”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hyaluronic Acid questions

Answered from the same tracked data.