Hyaluronic Acid
FailPrices span $5.07–$9.82, mostly outside the sweet spot, so Hyaluronic Acid is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £1.2M/yr1.3M searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 93%top-5 click share · 6 brands · 117 sellers
Flapen Score
Hyaluronic Acid against its category
The dotted line is the Beauty average. Past it, Hyaluronic Acid is stronger. Inside it, weaker.
Market
The Hyaluronic Acid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hyaluronic Acid 1.3M times last year and spent an estimated £1.2M. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £1.2Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- hyaluronic acid548K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £5.07 to £9.82. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £6.82 that is £171K to £205K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £5.07–£9.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £171K–£205K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Face. It carries 11,326 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Face
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,326per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Hyaluronic Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago

The INKEY List 2% Hyaluronic Acid Face Serum 30ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 4y ago

Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago

Q+A Hyaluronic Acid Facial Serum (30ml) Natural Hydrating Face Serum for Plump Skin Anti Ageing Fragrance Free Delivers Deep Lasting Hydration Rehydrates and Softens the Skin
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 3,151
- Age
- 6y ago

Good Molecules Hyaluronic Acid Serum Hydrating Non-Greasy Formula To Moisturize Plump 1% Ha Anti-Aging Water-Based Skincare For Face
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 12,922
- Age
- 4y ago
Trending
estimated 90-day click momentum
The INKEY List 2% Hyaluronic Acid Face Serum 60ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £9.74
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 2y ago

Good Molecules Hyaluronic Acid Serum Hydrating Non-Greasy Formula To Moisturize Plump 1% Ha Anti-Aging Water-Based Skincare For Face
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 12,922
- Age
- 4y ago

Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago

The INKEY List 2% Hyaluronic Acid Face Serum 30ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 4y ago
Newest
by launch date
The INKEY List 2% Hyaluronic Acid Face Serum 60ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £9.74
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 2y ago

Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago

The INKEY List 2% Hyaluronic Acid Face Serum 30ml Hydrating Skincare Combats Dry Skin Vegan Friendly Suitable For All Skin Types
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 6,570
- Age
- 4y ago

Good Molecules Hyaluronic Acid Serum Hydrating Non-Greasy Formula To Moisturize Plump 1% Ha Anti-Aging Water-Based Skincare For Face
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 12,922
- Age
- 4y ago

Q+A Hyaluronic Acid Facial Serum (30ml) Natural Hydrating Face Serum for Plump Skin Anti Ageing Fragrance Free Delivers Deep Lasting Hydration Rehydrates and Softens the Skin
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 3,151
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
117
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- The Ordinary64%
- The INKEY List14%
- Simple11%
- Q+A4%
- Good Molecules4%
- L'Oreal Paris4%
Demand
Hyaluronic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hyaluronic Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hyaluronic acid548K/yr
- hyaluronic acid serum237K/yr
- the ordinary hyaluronic acid223K/yr
- simple serum56K/yr
- inkey list hyaluronic acid serum24K/yr
- cerave hyaluronic acid serum25K/yr
- cerave hydrating hyaluronic acid serum20K/yr
- hyaluronic acid serum for face21K/yr
- ordinary hyaluronic acid serum10K/yr
- the ordinary hyaluronic acid 2% + b512K/yr
Reviews and returns
What reviews say buyers love and hate about Hyaluronic Acid
We read the reviews and the return reasons for every product selling here.
“Found it too sticky for me wont buy again although I love their products”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hyaluronic Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









