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Hustle Butter

Fail

The top 5 brands take 100% of clicks, so Hustle Butter is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£263K/yr66K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
98%top-5 click share · 3 brands · 26 sellers

Flapen Score

Hustle Butter against its category

The dotted line is the Beauty average. Past it, Hustle Butter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hustle Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hustle Butter 66K times last year and spent an estimated £263K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
17.9%
Market size, estimated
£263Ka year
Top search term
hustle butter45K searches a year

02 · Price

A sale here is worth £22.22.

Listings sell for £22.22 on average, from £9.08 to £31.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £22.22 that is £33K to £44K a year per listing.

Average price
£22.22inside the $15 to $100 sweet spot
Price range
£9.08–£31.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£33K–£44K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #293 within Body. It carries 402 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#293in Body
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
402per listing
Listings tracked
6

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Hustle Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 242%
  • Brand 314%

Demand

Hustle Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Hustle Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hustle butter45K/yr
  • hustle butter tattoo aftercare17K/yr
  • hustle butter deluxe4K/yr

Reviews and returns

What reviews say buyers love and hate about Hustle Butter

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.2%of orders come back
“the smell is different”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hustle Butter questions

Answered from the same tracked data.