hustle butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£22.22avg listing price — sweet spot $15–$100
Review moat
Great401.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.08–£31.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£263K£263K/yr · 66K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hustle butter is a £263K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hustle butter market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- £222K–£278K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #293
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- BodySupply44%
- Magnum Tattoo Supplies42%
- Hustle Butter Deluxe14%
Demand
Weekly Amazon search volume, last 45 weeks — +0.1% search growth over the last 90 days.Top hustle butter search terms
- hustle butter45K/yr
- hustle butter tattoo aftercare17K/yr
- hustle butter deluxe4K/yr
Top hustle butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tattoo Hustle Butter Deluxe Original 150ml
BodySupply£18.514.6★300 rev
Hustle Butter Deluxe TubThe Ones Organic Tattoo Care 30ml (1oz) By Richie Bulldog You Cant Knock The Hustle
Magnum Tattoo Supplies£9.084.6★638 rev
TATTOO HUSTLE BUTTER DELUXE ORIGINAL 2x150ml vegan tattoo cream with natural ingredients like mango papaya & shea butter to promote healing reduces redness and swelling pre- and aftercare balm
Hustle Butter Deluxe£31.444.8★66 rev
TATTOO HUSTLE BUTTER DELUXE ORIGINAL 2x30ml vegan tattoo cream with natural ingredients like mango papaya & shea butter to promote healing reduces redness and swelling pre- and aftercare balm
Hustle Butter Deluxe£16.294.8★166 rev
Hustle Butter Deluxe 150ml and Hustle Bubbles Deluxe Foam Wash 207ml vegan tattoo care for before during & after tattooing cruelty-free paraben-free suitable for all skin types
Hustle Butter Deluxe£31.974.5★13 rev
Newest
by launch dateTATTOO HUSTLE BUTTER DELUXE ORIGINAL 2x150ml vegan tattoo cream with natural ingredients like mango papaya & shea butter to promote healing reduces redness and swelling pre- and aftercare balm
Hustle Butter Deluxe£31.4466 rev
TATTOO HUSTLE BUTTER DELUXE ORIGINAL 2x30ml vegan tattoo cream with natural ingredients like mango papaya & shea butter to promote healing reduces redness and swelling pre- and aftercare balm
Hustle Butter Deluxe£16.29166 rev
Hustle Butter Deluxe 150ml and Hustle Bubbles Deluxe Foam Wash 207ml vegan tattoo care for before during & after tattooing cruelty-free paraben-free suitable for all skin types
Hustle Butter Deluxe£31.9713 rev
Hustle Butter Tattoo Aftercare - Daily Tattoo Lotion - Naturally Derived Vegan Cruelty Free - Everyday All Over Use and Moisturized Tattoos - 255 g
Hustle Butter Deluxe£26.031,228 rev
Hustle Butter Deluxe TubThe Ones Organic Tattoo Care 30ml (1oz) By Richie Bulldog You Cant Knock The Hustle
Magnum Tattoo Supplies£9.08638 rev
Trending
90-day click momentumHustle Butter Tattoo Aftercare - Daily Tattoo Lotion - Naturally Derived Vegan Cruelty Free - Everyday All Over Use and Moisturized Tattoos - 255 g
Hustle Butter Deluxe£26.034.6★
Tattoo Hustle Butter Deluxe Original 150ml
BodySupply£18.514.6★
TATTOO HUSTLE BUTTER DELUXE ORIGINAL 2x150ml vegan tattoo cream with natural ingredients like mango papaya & shea butter to promote healing reduces redness and swelling pre- and aftercare balm
Hustle Butter Deluxe£31.444.8★
Hustle Butter Deluxe TubThe Ones Organic Tattoo Care 30ml (1oz) By Richie Bulldog You Cant Knock The Hustle
Magnum Tattoo Supplies£9.084.6★
Hustle Butter Deluxe 150ml and Hustle Bubbles Deluxe Foam Wash 207ml vegan tattoo care for before during & after tattooing cruelty-free paraben-free suitable for all skin types
Hustle Butter Deluxe£31.974.5★
What buyers say about hustle butter
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and it smells bloody amazing too”
“Usually very hydrating”
“Great product”
“Absolute best tattoo cream money can by”
“applies really easily”
“absorb properly compared with the old stuff”
“Zero irritation or burning”
“it does what its meant to do”
“helped the colors stay vibrant during healing”
“The consistency is great—it melts into the skin easily without being overly greasy”
What buyers complain about
“the smell is different”
“is a little thick”
“this batch is just oil with grains that dont break down”
“honestly did not notice any big difference before”
“Still good, not as good”
“The manufacturer claims it's the exact same product and it is definitely NOT”
“the texture is definitely different”
“Colour is different too, more grey”
Top return reasons
Common questions
- Is hustle butter profitable to sell on Amazon United Kingdom?
- The niche generates £263K/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the hustle butter niche?
- 3 brands and 26 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hustle butter?
- Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 0.2%.
- What does it cost to enter the hustle butter niche?
- Listings span £9.08–£31.97; the average listing price is £22.22 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.