Human Hair Wig

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months

305K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

0.4%

Market size, estimated

£33Ka year

Peak month

October2.4× the quietest month

Top search term

wigs for black women67K searches a year

Listings sell for £27.37 on average, from £5.40 to £106.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £27.37 that is £0 to £3K a year per listing.

Average price

£27.37inside the $15 to $100 sweet spot

Price range

£5.40–£106.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

6.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #651 within Hair Extensions, Wigs & Accessories. It carries 584 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

6.3%

Average rank

#651in Hair Extensions, Wigs & Accessories

Average rating

3.76 starsAmazon United Kingdom average 4.36 stars

Average reviews

584per listing

Listings tracked

159

51 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

51

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months