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Human Hair Bundles

Fail

Buyers convert on only 0.4% of searches, so Human Hair Bundles is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£72K/yr448K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
70%top-5 click share · 13 brands · 16 sellers

Flapen Score

Human Hair Bundles against its category

The dotted line is the Beauty average. Past it, Human Hair Bundles is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Human Hair Bundles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Human Hair Bundles 448K times last year and spent an estimated £72K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
0.4%
Market size, estimated
£72Ka year
Peak month
December1.3× the quietest month
Top search term
human hair bundles138K searches a year

02 · Price

A sale here is worth £43.69.

Listings sell for £43.69 on average, from £22.91 to £70.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £43.69 that is £0 to £4K a year per listing.

Average price
£43.69inside the $15 to $100 sweet spot
Price range
£22.91–£70.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #563 within Hair Extensions, Wigs & Accessories. It carries 106 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.3%
Average rank
#563in Hair Extensions, Wigs & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
17

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Human Hair Bundles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Brand 152%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 15%)

Demand

Human Hair Bundles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Human Hair Bundles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • human hair bundles138K/yr
  • bundles human hair42K/yr
  • human hair36K/yr
  • bundles33K/yr
  • body wave human hair bundles25K/yr
  • hair bundles23K/yr
  • weave bundles human hair25K/yr
  • bundle19K/yr
  • human hair bundles with closure15K/yr
  • sew in hair extensions12K/yr

Reviews and returns

What reviews say buyers love and hate about Human Hair Bundles

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Thickness”
3.1%of orders come back
“is extremely thin at the bottom”
A buyer, on “Thickness”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Human Hair Bundles questions

Answered from the same tracked data.