Human Hair

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

0.4%

Market size, estimated

£78Ka year

Peak month

December1.6× the quietest month

Top search term

glueless wig human hair104K searches a year

Listings sell for £61.69 on average, from £8.30 to £172.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £61.69 that is £0 to £6K a year per listing.

Average price

£61.69inside the $15 to $100 sweet spot

Price range

£8.30–£172.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£6K

Returns

7.2%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #746 within Hair Extensions, Wigs & Accessories. It carries 66 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

24.9%

Average rank

#746in Hair Extensions, Wigs & Accessories

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

66per listing

Listings tracked

92

44 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

44

Successful launches

3Amazon's first-year sales bar

Average brand age

25 months