Hugo Boss Gift Set
FailThe top 5 brands take 100% of clicks, so Hugo Boss Gift Set is a Fail.
- Flapen Score
- 28 / 100Ranks 2,443 of 2,481 Beauty niches · −19 vs the category median of 4728
- Market size
- £3K/yr11K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 4 sellers
Flapen Score
Hugo Boss Gift Set against its category
The dotted line is the Beauty average. Past it, Hugo Boss Gift Set is stronger. Inside it, weaker.
Market
The Hugo Boss Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hugo Boss Gift Set 11K times last year and spent an estimated £3K. All 3 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £3Ka year
- Top search term
- boss gift sets for men4K searches a year
02 · Price
A sale here is worth £29.50.
Listings sell for £29.50 on average, from £16.00 to £47.51. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £29.50 that is £0 to £3K a year per listing.
- Average price
- £29.50inside the $15 to $100 sweet spot
- Price range
- £16.00–£47.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #37 within Fragrances. It carries 1,483 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #37in Fragrances
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,483per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Hugo Boss Gift Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BOSS Bottled Beyond Eau de Parfum and Shower Gel for Men Duo Giftset 50ml
- Price
- £47.51
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 10mo ago

BOSS Bottled Eau de Toilette Giftset 50ml
- Price
- £33.90
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago

BOSS The Scent Eau de Toilette For Him Giftset 50ml
- Price
- £43.11
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.00
- Rating
- 4.3/5
- Reviews
- 3,903
- Age
- 4y ago

Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.11
- Rating
- 4.3/5
- Reviews
- 3,903
- Age
- 4y ago
Trending
estimated 90-day click momentum
DKNY Portland Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks | Ideal Gifts For Him Grey Black Navy Charcoal White M
- Price
- £20.35
- Rating
- 4.5/5
- Reviews
- 958
- Age
- 2y ago

Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.00
- Rating
- 4.3/5
- Reviews
- 3,903
- Age
- 4y ago

Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.11
- Rating
- 4.3/5
- Reviews
- 3,903
- Age
- 4y ago

BOSS Bottled Beyond Eau de Parfum and Shower Gel for Men Duo Giftset 50ml
- Price
- £47.51
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 10mo ago

BOSS The Scent Eau de Toilette For Him Giftset 50ml
- Price
- £43.11
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
BOSS Bottled Beyond Eau de Parfum and Shower Gel for Men Duo Giftset 50ml
- Price
- £47.51
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 10mo ago

BOSS Bottled Eau de Toilette Giftset 50ml
- Price
- £33.90
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago

BOSS The Scent Eau de Toilette For Him Giftset 50ml
- Price
- £43.11
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

DKNY Portland Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks | Ideal Gifts For Him Grey Black Navy Charcoal White M
- Price
- £20.35
- Rating
- 4.5/5
- Reviews
- 958
- Age
- 2y ago

Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.00
- Rating
- 4.3/5
- Reviews
- 3,903
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- BOSS39%
- DKNY38%
- HUGO BOSS24%
Demand
Hugo Boss Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 26.8× · 8 of 12 months tracked
Search terms
Top Hugo Boss Gift Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boss gift sets for men4K/yr
- hugo boss gift set4K/yr
- boss aftershave men gift set3K/yr
Reviews and returns
What reviews say buyers love and hate about Hugo Boss Gift Set
We read the reviews and the return reasons for every product selling here.
“I DIDN'T LIKE THE FIT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hugo Boss Gift Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









