Hugo Boss Femme
FailThe top 5 brands take 100% of clicks, so Hugo Boss Femme is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £29K/yr21K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 53 sellers
Flapen Score
Hugo Boss Femme against its category
The dotted line is the Beauty average. Past it, Hugo Boss Femme is stronger. Inside it, weaker.
Market
The Hugo Boss Femme market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hugo Boss Femme 21K times last year and spent an estimated £29K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £29Ka year
- Peak month
- December54.9× the quietest month
- Top search term
- hugo boss femme8K searches a year
02 · Price
A sale here is worth £36.86.
Listings sell for £36.86 on average, from £21.72 to £57.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £36.86 that is £4K to £9K a year per listing.
- Average price
- £36.86inside the $15 to $100 sweet spot
- Price range
- £21.72–£57.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #1,379 within Fragrances. It carries 115 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 64%
- Out of stock, average day
- 31.7%
- Average rank
- #1,379in Fragrances
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 115per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Hugo Boss Femme products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BOSS Eau de Parfum Spray Femme 75ml High Longevity - Woody Fragrance Notes of Tangerine Oriental Lily Satinwood- H B0SS
- Price
- £45.07
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 6mo ago

BOSS Femme - New Packaging - Eau de Parfum for Her - Woody Fragrance with Notes of Tangerine Oriental Lily and Satinwood - Long-Lasting Fragrance - 75ml
- Price
- £40.30
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 9mo ago

BOSS Femme - New Packaging - Eau de Parfum for Her - Woody Fragrance with Notes of Tangerine Oriental Lily and Satinwood - Long-Lasting Fragrance - 30ml
- Price
- £36.31
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 9mo ago

BOSS Ma Vie - New Packaging - Eau de Parfum for Her - Floral Fragrance With Notes Of Cactus Blossom Pink Floral Bouquet with Rose Bud and Cedarwood - Long-Lasting Fragrance - 75ml
- Price
- £43.02
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

Rochas Femme Eau de Toilette 100ml
- Price
- £26.79
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 13y ago
Trending
estimated 90-day click momentum
BOSS Eau de Parfum Spray Femme 75ml High Longevity - Woody Fragrance Notes of Tangerine Oriental Lily Satinwood- H B0SS
- Price
- £34.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

HUGO Womens Twin Vest Vest Black1 M
- Price
- £21.72
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 5y ago

NEW BOSS Femme Eau de Parfum for Women Floral Fragrance Top Notes of Cactus Blossom Rose Budds Heart Cedarwood Base 75ml
- Price
- £57.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

BOSS Ma Vie - New Packaging - Eau de Parfum for Her - Floral Fragrance With Notes Of Cactus Blossom Pink Floral Bouquet with Rose Bud and Cedarwood - Long-Lasting Fragrance - 75ml
- Price
- £43.02
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 9mo ago

BOSS Femme - New Packaging - Eau de Parfum for Her - Woody Fragrance with Notes of Tangerine Oriental Lily and Satinwood - Long-Lasting Fragrance - 75ml
- Price
- £40.30
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 9mo ago
Newest
by launch date
BOSS Eau de Parfum Spray Femme 75ml High Longevity - Woody Fragrance Notes of Tangerine Oriental Lily Satinwood- H B0SS
- Price
- £34.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

NEW BOSS Femme Eau de Parfum for Women Floral Fragrance Top Notes of Cactus Blossom Rose Budds Heart Cedarwood Base 75ml
- Price
- £57.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

BOSS Eau de Parfum Spray Femme 75ml High Longevity - Woody Fragrance Notes of Tangerine Oriental Lily Satinwood- H B0SS
- Price
- £45.07
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 6mo ago

BOSS Femme - New Packaging - Eau de Parfum for Her - Woody Fragrance with Notes of Tangerine Oriental Lily and Satinwood - Long-Lasting Fragrance - 75ml
- Price
- £40.30
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 9mo ago

BOSS Femme - New Packaging - Eau de Parfum for Her - Woody Fragrance with Notes of Tangerine Oriental Lily and Satinwood - Long-Lasting Fragrance - 30ml
- Price
- £36.31
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
53
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- HUGO BOSS53%
- Generic30%
- Rochas9%
- Bioré5%
- HUGO4%
Demand
Hugo Boss Femme search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 54.9×
Search terms
Top Hugo Boss Femme search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hugo boss femme8K/yr
- boss femme7K/yr
- femme perfume for women4K/yr
- boss femme perfume2K/yr
- hugo boss femme perfume499/yr
Reviews and returns
What reviews say buyers love and hate about Hugo Boss Femme
We read the reviews and the return reasons for every product selling here.
“Perfume the scent does not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hugo Boss Femme questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









