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Hugo Boss Femme

Fail

The top 5 brands take 100% of clicks, so Hugo Boss Femme is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£29K/yr21K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
81%top-5 click share · 5 brands · 53 sellers

Flapen Score

Hugo Boss Femme against its category

The dotted line is the Beauty average. Past it, Hugo Boss Femme is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugo Boss Femme market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hugo Boss Femme 21K times last year and spent an estimated £29K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
3.7%
Market size, estimated
£29Ka year
Peak month
December54.9× the quietest month
Top search term
hugo boss femme8K searches a year

02 · Price

A sale here is worth £36.86.

Listings sell for £36.86 on average, from £21.72 to £57.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £36.86 that is £4K to £9K a year per listing.

Average price
£36.86inside the $15 to $100 sweet spot
Price range
£21.72–£57.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #1,379 within Fragrances. It carries 115 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
31.7%
Average rank
#1,379in Fragrances
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
11

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
95 months

Products

Top Hugo Boss Femme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 230%
  • Brand 39%
  • Brand 45%
  • Brand 54%

Demand

Hugo Boss Femme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 54.9×

Search terms

Top Hugo Boss Femme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hugo boss femme8K/yr
  • boss femme7K/yr
  • femme perfume for women4K/yr
  • boss femme perfume2K/yr
  • hugo boss femme perfume499/yr

Reviews and returns

What reviews say buyers love and hate about Hugo Boss Femme

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.3%of orders come back
“Perfume the scent does not last”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Hugo Boss Femme questions

Answered from the same tracked data.