Hugo Boss

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £756K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+12.7%

Conversion, latest week

1.3%

Market size, estimated

£756Ka year

Peak month

December3.4× the quietest month

Top search term

boss406K searches a year

Listings sell for £26.22 on average, from £9.62 to £72.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £26.22 that is £20K to £26K a year per listing.

Average price

£26.22inside the $15 to $100 sweet spot

Price range

£9.62–£72.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£20K–£26K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

46% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #332 within Fragrances. It carries 5,671 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

94%

Out of stock, average day

0.3%

Average rank

#332in Fragrances

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,671per listing

Listings tracked

115

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months