Is huda beauty setting powder profitable to sell on Amazon United Kingdom?

The niche generates £85K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (42/100).

How competitive is the huda beauty setting powder niche?

6 brands and 60 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in huda beauty setting powder?

Top complaints mined from reviews: Value For Money, Size-Overall, Suitability Dry Skin. The return rate is 0.5%.

When does demand for huda beauty setting powder peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the huda beauty setting powder niche?

Listings span £20.66–£34.77; the average listing price is £25.84 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.

huda beauty setting powder

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.84

avg listing price — sweet spot $15–$100

Price range

Incredible£20.66–£34.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great315.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Market size

Bad£85K

£85K/yr · 196K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, huda beauty setting powder is a £85K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

huda beauty setting powder market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £78K–£103K; units × avg price
Conversion rate: 1.7%
Avg BSR: #163
Page quality: 0%
Prime: 55%
Sponsored: 100%
Out of stock: 6.5%
Avg brand age: 58 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Huda47%
AAFGVC29%
HUDABEAUTY10%
Kuisoe6%
GENTERUN6%
Laura Mercier2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top huda beauty setting powder search terms

huda beauty setting powder162K/yr -4.8%1.4% conv.
huda beauty powder22K/yr -28.1%0.8% conv.
huda beauty setting powder mini5K/yr +4.0%0.4% conv.
huda powder5K/yr +6.8%1.6% conv.
huda beauty easy bake3K/yr +32.3%1.2% conv.

All search terms

Top huda beauty setting powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Huda Beauty Easy Bake Loose Powder - 2 POUND CAKE

Huda£33.484.0★72 rev

Huda Beauty Easy Bake Loose Baking & Setting Powder -Non Cakey Finish Locks In Foundation Loose Setting Powder Translucent For Natural Look And Everyday Use (Pound Cake)

AAFGVC£22.283.5★8 rev

Huda Beauty Easy Bake Loose Baking & Setting Powder Oil Control Loose Powder Light Diffusing Setting Powder For Smooth Shine Free Daily Wear (Pound Cake)

AAFGVC£22.300.0★0 rev

Huda Beauty Mini Easy Bake Loose Baking & Setting Powder Banana Bread

HUDABEAUTY£22.844.3★125 rev

Huda Beauty Easy Bake Loose Baking & Setting Powder-Oil-Control Long-Lasting Blurring Finish For Natural Flawless Everyday Makeup (Pound Cake)

GENTERUN£20.665.0★1 rev

Newest

by launch date

Huda Beauty Easy Bake Loose Baking & Setting Powder Oil Control Loose Powder Light Diffusing Setting Powder For Smooth Shine Free Daily Wear (Pound Cake)

AAFGVC£22.300 rev

2mo ago

Huda Beauty Easy Bake Loose Baking & Setting Powder-Oil-Control Long-Lasting Blurring Finish For Natural Flawless Everyday Makeup (Pound Cake)

GENTERUN£20.661 rev

4mo ago

Huda Beauty Easy Bake Loose Baking & Setting Powder-Oil-control and long-lasting makeup setting-Translucent For Natural Look And Everyday Use (Pound Cake)

Kuisoe£22.214 rev

5mo ago

Huda Beauty Easy Bake Loose Baking & Setting Powder-Oil-control and long-lasting makeup setting-Translucent For Natural Look And Everyday Use (sugar cookie)

Kuisoe£22.364 rev

5mo ago

Huda Beauty Easy Bake Loose Baking & Setting Powder -Non Cakey Finish Locks In Foundation Loose Setting Powder Translucent For Natural Look And Everyday Use (Pound Cake)

AAFGVC£22.288 rev

6mo ago

What buyers say about huda beauty setting powder

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product20%

“Exactly what i thoughtnitnwas”

Gifting Purpose20%

“Perfect gift for teenager”

Suitability Combination Skin20%

“love this product makes my skin look flawless and smells amazing”

Ease Of Application10%

“it lasts 16 hours without needing to reapply”

Color10%

“The translucent shade matches my skin perfectly with no gray cast”

Value For Money10%

“Definitely worth the money”

What buyers complain about

Value For Money31%

“Not worth the money”

Size-Overall25%

“To small”

Suitability Dry Skin13%

“Can make your complexion look very dry”

Instructions/User Manual/Troubleshooting6%

“Instructions useless”

Moist/Dry6%

“I had been using a rimmel setting powder and it was creasing a lot under my eyes and it looked very dry and cakey”

Advertised Vs Actual Product6%

“false advertising”

Ease Of Use6%

“Very difficult to access”

Top return reasons

Size-Overall34%

Advertised Vs Actual Product13%

Product Condition12%

Color9%

Functionality-Overall6%

Defective Material/Parts3%

Leak-Proof3%

Weight Light3%

Quality-Overall3%

Ease Of Use3%

Common questions

Is huda beauty setting powder profitable to sell on Amazon United Kingdom?: The niche generates £85K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (42/100).
How competitive is the huda beauty setting powder niche?: 6 brands and 60 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in huda beauty setting powder?: Top complaints mined from reviews: Value For Money, Size-Overall, Suitability Dry Skin. The return rate is 0.5%.
When does demand for huda beauty setting powder peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the huda beauty setting powder niche?: Listings span £20.66–£34.77; the average listing price is £25.84 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.