Hot Comb

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

5.4%

Market size, estimated

£256Ka year

Peak month

December1.7× the quietest month

Top search term

hot comb158K searches a year

Listings sell for £17.42 on average, from £10.67 to £27.09. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £17.42 that is £9K to £13K a year per listing.

Average price

£17.42inside the $15 to $100 sweet spot

Price range

£10.67–£27.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£9K–£13K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #190 within Styling Tools. It carries 791 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#190in Styling Tools

Average rating

4.12 starsAmazon United Kingdom average 4.36 stars

Average reviews

791per listing

Listings tracked

20

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months