Hot Cloth Cleanser
brand-locked demand (top 5 brands take 100% of clicks) — Hot Cloth Cleanser doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Hot Cloth Cleanser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hot Cloth Cleanser is a £365K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.
Hot Cloth Cleanser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.7% over the last 90 days and 13.5% of searches end in a purchase.
£365K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Hot Cloth Cleanser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 4y ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 12y ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 7mo ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser Rose & Lavender Relaxing Edition for All Skin Types with Cocoa Butter Rosemary Chamomile 100ml
- Price
- £12.28
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 4y ago
Trending
90-day click momentum
Liz Earle Cleanse & Glow Transforming Gel Cleanser with Black Bee Honey Acerola Cherry and Elderberry Oil for All Skin Types 150ml
- Price
- £16.03
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 3y ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 7mo ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 4y ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 12y ago
Newest
by launch dateLiz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 7mo ago
![Liz Earle | Cleanse & Polish - Hot Cloth Cleanser | Cardamom & Chamomile | 200mL [NO CLOTH]](https://m.media-amazon.com/images/I/3112SYvULpL.jpg)
Liz Earle | Cleanse & Polish - Hot Cloth Cleanser | Cardamom & Chamomile | 200mL [NO CLOTH]
- Price
- £17.75
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Liz Earle Cleanse & Glow Transforming Gel Cleanser with Black Bee Honey Acerola Cherry and Elderberry Oil for All Skin Types 150ml
- Price
- £16.03
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 3y ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago
Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Liz Earle100%
Hot Cloth Cleanser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 1.8×
Top Hot Cloth Cleanser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- liz earle cleanse and polish135K/yr
- hot cloth cleanser16K/yr
- cleanse and polish liz earle5K/yr
- liz earle cleanser9K/yr
- hot cloth cleanser face6K/yr
- liz earle cleanse and polish 200ml7K/yr
- cleanse and polish3K/yr
- liz earle hot cloth cleanser4K/yr
- lacura hot cloth cleanser3K/yr
- liz earle face wash4K/yr
What reviews say buyers love and hate about Hot Cloth Cleanser
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“The best cleanser”
“Best value”
“Brilliant product, as all Liz Earle products”
“It's great stuff, I'm never without cleanse & polish”
“Very kind and gentle on the skin”
What buyers complain about
74% of reviews“Not cheap”
“Not impressed smells of nothing”
“The description say that hot cloth is be included but only cream delivered no hot cloth. Disappointed”
“But Unfortunately I dont think I can use it any more because it make my chest tight like I cant breath I must be allergic to it”
“No hot cloth”
Hot Cloth Cleanser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hot Cloth Cleanser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
