Hot Cloth Cleanser
FailThe top 5 brands take 100% of clicks, so Hot Cloth Cleanser is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £365K/yr193K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 91%top-5 click share · 1 brands · 80 sellers
Flapen Score
Hot Cloth Cleanser against its category
The dotted line is the Beauty average. Past it, Hot Cloth Cleanser is stronger. Inside it, weaker.
Market
The Hot Cloth Cleanser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Cloth Cleanser 193K times last year and spent an estimated £365K. One brand takes every click. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £365Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- liz earle cleanse and polish135K searches a year
02 · Price
A sale here is worth £14.03.
Listings sell for £14.03 on average, from £7.59 to £18.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £14.03 that is £14K to £18K a year per listing.
- Average price
- £14.03under the $15 to $100 sweet spot
- Price range
- £7.59–£18.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #26 within Face. It carries 166 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #26in Face
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 166per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Hot Cloth Cleanser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 4y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 12y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 7mo ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser Rose & Lavender Relaxing Edition for All Skin Types with Cocoa Butter Rosemary Chamomile 100ml
- Price
- £12.28
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 4y ago
Trending
estimated 90-day click momentum
Liz Earle Cleanse & Glow Transforming Gel Cleanser with Black Bee Honey Acerola Cherry and Elderberry Oil for All Skin Types 150ml
- Price
- £16.03
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 3y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 7mo ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 4y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 12y ago
Newest
by launch date
Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml
- Price
- £7.59
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 7mo ago
![Liz Earle | Cleanse & Polish - Hot Cloth Cleanser | Cardamom & Chamomile | 200mL [NO CLOTH]](https://m.media-amazon.com/images/I/3112SYvULpL.jpg)
Liz Earle | Cleanse & Polish - Hot Cloth Cleanser | Cardamom & Chamomile | 200mL [NO CLOTH]
- Price
- £17.75
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Liz Earle Cleanse & Glow Transforming Gel Cleanser with Black Bee Honey Acerola Cherry and Elderberry Oil for All Skin Types 150ml
- Price
- £16.03
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 3y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml
- Price
- £12.66
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 3y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
80
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Liz Earle100%
Demand
Hot Cloth Cleanser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.8×
Search terms
Top Hot Cloth Cleanser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liz earle cleanse and polish135K/yr
- hot cloth cleanser16K/yr
- cleanse and polish liz earle5K/yr
- liz earle cleanser9K/yr
- hot cloth cleanser face6K/yr
- liz earle cleanse and polish 200ml7K/yr
- cleanse and polish3K/yr
- liz earle hot cloth cleanser4K/yr
- lacura hot cloth cleanser3K/yr
- liz earle face wash4K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Cloth Cleanser
We read the reviews and the return reasons for every product selling here.
“Not cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Cloth Cleanser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









