Is hot cloth cleanser profitable to sell on Amazon United Kingdom?

The niche generates £365K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (47/100).

How competitive is the hot cloth cleanser niche?

1 brands and 80 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hot cloth cleanser?

Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for hot cloth cleanser peak?

Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.

What does it cost to enter the hot cloth cleanser niche?

Listings span £7.59–£18.47; the average listing price is £14.03 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.

hot cloth cleanser

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great165.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.03

avg listing price — sweet spot $15–$100

Market size

Good£365K

£365K/yr · 193K searches

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Price range

Okay£7.59–£18.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hot cloth cleanser is a £365K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hot cloth cleanser market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £281K–£351K; units × avg price
Conversion rate: 13.5%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.7%
Avg brand age: 66 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Liz Earle100%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +11.7% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Open Trend

Top hot cloth cleanser search terms

liz earle cleanse and polish135K/yr +13.2%13.9% conv.
hot cloth cleanser16K/yr -4.8%2.4% conv.
cleanse and polish liz earle5K/yr +59.1%9.6% conv.
liz earle cleanser9K/yr +13.8%11.0% conv.
hot cloth cleanser face6K/yr -22.2%2.5% conv.
liz earle cleanse and polish 200ml7K/yr +39.7%10.5% conv.
cleanse and polish3K/yr +45.3%10.0% conv.
liz earle hot cloth cleanser4K/yr +0.9%13.0% conv.
lacura hot cloth cleanser3K/yr -14.5%0.7% conv.
liz earle face wash4K/yr +7.9%13.0% conv.

All search terms

Top hot cloth cleanser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml

Liz Earle£18.474.7★175 rev

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml

Liz Earle£12.664.7★33 rev

Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml

Liz Earle£13.424.6★317 rev

Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml

Liz Earle£7.594.6★317 rev

Liz Earle Cleanse & Polish Hot Cloth Cleanser Rose & Lavender Relaxing Edition for All Skin Types with Cocoa Butter Rosemary Chamomile 100ml

Liz Earle£12.284.6★104 rev

Newest

by launch date

Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml

Liz Earle£7.59317 rev

7mo ago

Liz Earle | Cleanse & Polish - Hot Cloth Cleanser | Cardamom & Chamomile | 200mL [NO CLOTH]

Liz Earle£17.7583 rev

1y ago

Liz Earle Cleanse & Glow Transforming Gel Cleanser with Black Bee Honey Acerola Cherry and Elderberry Oil for All Skin Types 150ml

Liz Earle£16.03132 rev

3y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 100ml

Liz Earle£12.6633 rev

3y ago

Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml

Liz Earle£18.47175 rev

4y ago

What buyers say about hot cloth cleanser

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing21%

“The best cleanser”

Value For Money19%

“Best value”

Quality-Overall16%

“Brilliant product, as all Liz Earle products”

Ease Of Cleaning10%

“It's great stuff, I'm never without cleanse & polish”

Suitability Combination Skin9%

“Very kind and gentle on the skin”

Soft Feel7%

“gentle on the skin”

Smell5%

“the fragrance of this limited edition is wonderful”

Ease Of Use4%

“easy use”

Durability2%

“Long lasting”

Gifting Purpose1%

“Beauty Gift”

What buyers complain about

Value For Money31%

“Not cheap”

Smell14%

“Not impressed smells of nothing”

Advertised Vs Actual Product7%

“The description say that hot cloth is be included but only cream delivered no hot cloth. Disappointed”

Breathability7%

“But Unfortunately I dont think I can use it any more because it make my chest tight like I cant breath I must be allergic to it”

Heating7%

“No hot cloth”

Allergies7%

“Im allergic to it”

Top return reasons

Ease Of Cleaning30%

Adhesion/Stickiness30%

Stain Resistance20%

Defective Material/Parts10%

Product Condition10%

Common questions

Is hot cloth cleanser profitable to sell on Amazon United Kingdom?: The niche generates £365K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (47/100).
How competitive is the hot cloth cleanser niche?: 1 brands and 80 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hot cloth cleanser?: Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for hot cloth cleanser peak?: Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
What does it cost to enter the hot cloth cleanser niche?: Listings span £7.59–£18.47; the average listing price is £14.03 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.