Hot Brushes for Hair Styling Short Hair
FailShoppers spend an estimated $63K a year here, so Hot Brushes for Hair Styling Short Hair is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £63K/yr33K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 93 sellers
Flapen Score
Hot Brushes for Hair Styling Short Hair against its category
The dotted line is the Beauty average. Past it, Hot Brushes for Hair Styling Short Hair is stronger. Inside it, weaker.
Market
The Hot Brushes for Hair Styling Short Hair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Brushes for Hair Styling Short Hair 33K times last year and spent an estimated £63K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £63Ka year
- Peak month
- November3.8× the quietest month
- Top search term
- tresemme hot brush8K searches a year
02 · Price
A sale here is worth £17.68.
Listings sell for £17.68 on average, from £9.89 to £30.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £17.68 that is £2K to £4K a year per listing.
- Average price
- £17.68inside the $15 to $100 sweet spot
- Price range
- £9.89–£30.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 4.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Styling Tools. It carries 2,104 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Styling Tools
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,104per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Hot Brushes for Hair Styling Short Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
93
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- Brand 156%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 11%)
Demand
Hot Brushes for Hair Styling Short Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Hot Brushes for Hair Styling Short Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tresemme hot brush8K/yr
- heated curling brush for short hair8K/yr
- small hot brush for short hair7K/yr
- small hot brush5K/yr
- tresemme hot air styler3K/yr
- tresemme hair dryer brush1K/yr
- hot brush for short hair uk2K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Brushes for Hair Styling Short Hair
We read the reviews and the return reasons for every product selling here.
“Gets extremely hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Brushes for Hair Styling Short Hair questions
Answered from the same tracked data.









