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Hot Brushes for Hair Styling Short Hair

Fail

Shoppers spend an estimated $63K a year here, so Hot Brushes for Hair Styling Short Hair is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£63K/yr33K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
65%top-5 click share · 11 brands · 93 sellers

Flapen Score

Hot Brushes for Hair Styling Short Hair against its category

The dotted line is the Beauty average. Past it, Hot Brushes for Hair Styling Short Hair is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Brushes for Hair Styling Short Hair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Brushes for Hair Styling Short Hair 33K times last year and spent an estimated £63K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
10.6%
Market size, estimated
£63Ka year
Peak month
November3.8× the quietest month
Top search term
tresemme hot brush8K searches a year

02 · Price

A sale here is worth £17.68.

Listings sell for £17.68 on average, from £9.89 to £30.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £17.68 that is £2K to £4K a year per listing.

Average price
£17.68inside the $15 to $100 sweet spot
Price range
£9.89–£30.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Styling Tools. It carries 2,104 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#53in Styling Tools
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,104per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hot Brushes for Hair Styling Short Hair products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

93

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

11%

  • TRESemmé56%
  • Revlon12%
  • Remington9%
  • Wahl6%
  • Omega4%
  • Generic3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Hot Brushes for Hair Styling Short Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Hot Brushes for Hair Styling Short Hair search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tresemme hot brush8K/yr
  • heated curling brush for short hair8K/yr
  • small hot brush for short hair7K/yr
  • small hot brush5K/yr
  • tresemme hot air styler3K/yr
  • tresemme hair dryer brush1K/yr
  • hot brush for short hair uk2K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Brushes for Hair Styling Short Hair

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
18%of negative reviews mention “Heating”
4.7%of orders come back
“Gets extremely hot”
A buyer, on “Heating”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hot Brushes for Hair Styling Short Hair questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data