Is hot brushes for hair styling short hair profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (43/100).

How competitive is the hot brushes for hair styling short hair niche?

11 brands and 93 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in hot brushes for hair styling short hair?

Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 4.7%.

When does demand for hot brushes for hair styling short hair peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the hot brushes for hair styling short hair niche?

Listings span £9.89–£30.75; the average listing price is £17.68 (sweet spot $15–$100). The average incumbent carries 2,104 reviews — the moat a new listing must climb.

hot brushes for hair styling short hair

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.68

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£9.89–£30.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,104.33

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Bad£63K

£63K/yr · 33K searches

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hot brushes for hair styling short hair is a £63K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hot brushes for hair styling short hair market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £35K–£44K; units × avg price
Conversion rate: 10.6%
Avg BSR: #53
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

TRESemmé56%
Revlon12%
Remington9%
Wahl6%
Omega4%
Generic3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top hot brushes for hair styling short hair search terms

tresemme hot brush8K/yr +0.6%9.6% conv.
heated curling brush for short hair8K/yr -35.6%3.8% conv.
small hot brush for short hair7K/yr -30.0%4.3% conv.
small hot brush5K/yr -30.7%3.0% conv.
tresemme hot air styler3K/yr +58.6%9.2% conv.
tresemme hair dryer brush1K/yr +4.3%5.1% conv.
hot brush for short hair uk2K/yr -37.9%3.7% conv.

All search terms

Top hot brushes for hair styling short hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TRESemme Slim Ceramic Hot Brush easy styling for short hair lightweight multi-voltage for travel 19mm barrel for adding hair volume shape and root lift

TRESemmé£12.764.4★4,266 rev

TRESemme Full Finish Air Styler - 300W Hair Dryer Brush With 3 Interchangeable Brush Heads Curl Release Button 3 Heat Settings Cool Shot Swivel Cord Black 5265TU

TRESemmé£12.974.1★4,481 rev

Revlon Hair Tools RVHA6017UK Tangle Free Hot Air Styler Black

Revlon£9.894.2★5,540 rev

TRESemme 2-in-1 Hair Dryer Brush - Airstyler with Oval Volumizing Brush & Vent Brush Ionic Anti-Frizz Technology 1000W Power 3 Heat & 2 Speed Settings Cool Shot 2787U

TRESemmé£23.114.2★380 rev

Remington Flexibrush Steam Hair Styler for Short or Long Hair (Creates Waves Curls & Body Steam Function for Gentle Styling Ceramic Coating for Even Heat Curl Release 60 Second Heat Up) CB4N

Remington£12.984.2★5,698 rev

Newest

by launch date

38mm Thermal Brush Heated Hot Brush Thermal Round Iron Smooth Shine Volumize Comb Heated Curling Iron Create Natural Curls UK Plug Dual Voltage Rose Black

Adfuaer£15.88131 rev

11mo ago

Farery Mini Thermal Brush 3 Temperature Adjustable Small Curling Iron 25MM Non-Blowing Heated Round Brush for Soft Curls Travel Curling Wand Perfect for Short & Medium Hair Dual Voltage

FARERY£21.0433 rev

1y ago

Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink

wavytalk£30.751,868 rev

1y ago

TRESemme 2-in-1 Hair Dryer Brush - Airstyler with Oval Volumizing Brush & Vent Brush Ionic Anti-Frizz Technology 1000W Power 3 Heat & 2 Speed Settings Cool Shot 2787U

TRESemmé£23.11380 rev

2y ago

Remington Blow Dry & Style Air Styler - For Shorter Hair (2 Attachments 19mm Brush 25mm Soft Bristle Brush 2 Heat Settings 2 Speed Settings Swivel Cord 400W) AS7100

Remington£15.021,323 rev

3y ago

What buyers say about hot brushes for hair styling short hair

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“worth every penny”

Ease Of Use19%

“Ease of use”

Quality-Overall18%

“Very well made”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall5%

“Great size”

Weight Light3%

“lightweight”

Moist/Dry3%

“Air dry”

Efficiency2%

“Does the job efficiently”

Heating1%

“Good Heated Brush”

Heating Element1%

“Heats up quickly”

What buyers complain about

Heating18%

“Gets extremely hot”

Durability12%

“This item broken”

Functionality-Overall8%

“stopped working”

Ease Of Use7%

“harder to remove”

Quality-Overall5%

“Not as good as expected”

Value For Money5%

“Waste of money”

Add-Ons/Attachments4%

“Nightmare to attach and remove brushes”

Size-Overall4%

“Small and tacky”

Smell3%

“it has broken could smell burning coming from the motor inside when I switched it on it had not been in use when this happened the tool is now broken”

Damage/Burn Hair2%

“Hair Damage”

Top return reasons

Size-Overall27%

Functionality-Overall14%

Heating11%

Quality-Overall5%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Strength3%

Hair Curling3%

Damage/Burn Hair3%

Add-Ons/Attachments2%

Common questions

Is hot brushes for hair styling short hair profitable to sell on Amazon United Kingdom?: The niche generates £63K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (43/100).
How competitive is the hot brushes for hair styling short hair niche?: 11 brands and 93 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in hot brushes for hair styling short hair?: Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 4.7%.
When does demand for hot brushes for hair styling short hair peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the hot brushes for hair styling short hair niche?: Listings span £9.89–£30.75; the average listing price is £17.68 (sweet spot $15–$100). The average incumbent carries 2,104 reviews — the moat a new listing must climb.