hot brush
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.12avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£9.89–£39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£583K£583K/yr · 724K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,312avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hot brush is a £583K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hot brush market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £482K–£603K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 5.9%
- Avg brand age
- 28 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
46
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- wavytalk62%
- Revlon8%
- Tierwarf6%
- Remington5%
- TRESemmé4%
- Haokoo4%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top hot brush search terms
- thermal brush169K/yr
- wavytalk thermal brush111K/yr
- curling brush70K/yr
- wavytalk46K/yr
- heated hair brush for short hair39K/yr
- blowout brush36K/yr
- heated brush for short hair33K/yr
- heated round brush32K/yr
- heated curling brush24K/yr
- wavy talk thermal brush20K/yr
Top hot brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink
wavytalk£30.754.2★1,868 rev
Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm Ionic Thermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Pink
wavytalk£27.264.2★400 rev
Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm IonicThermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Rose Gold
wavytalk£27.284.2★400 rev
Thermal Brush 32mm Barrel Hot Hair Brush Heated Round for Women Heated Curling Iron Create Natural Curls Dual Voltage UK Plug Rose Gold
Tierwarf£14.583.7★210 rev
Revlon One-Step Style Booster - Round Brush Dryer & Styler Round Brush- 38 mm (Thermal Bristles Ceramic-Coated Barrel Ionic + Ceramic Technology) RVDR5292UKE
Revlon£26.854.3★4,181 rev
Newest
by launch date![UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)](https://m.media-amazon.com/images/I/41DQnLOgzdL.jpg)
UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)
UKLISS£20.26127 rev
38mm Thermal Brush Heated Hot Brush Thermal Round Iron Smooth Shine Volumize Comb Heated Curling Iron Create Natural Curls UK Plug Dual Voltage Rose Black
Adfuaer£15.88131 rev
Haokoo Thermal Brush for Blowout Volume & Smooth Hair - 38mm Hot Brush Ionic Anti-Frizz Heated Brush 6 Heat Settings Dual Voltage Lightweight 250g Pink
Haokoo£30.5849 rev
Thermal Brush 32mm Barrel Hot Hair Brush Heated Round for Women Heated Curling Iron Create Natural Curls Dual Voltage UK Plug Rose Gold
Tierwarf£14.58210 rev
Wavytalk Hair Straightener Brush Ionic Straightening Brush 2 in 1 UK Plug Anti-Scald Ceramic Straightener Comb with LED Display for Home Salon and Sleek Sweep Dual Voltage
wavytalk£30.9874 rev
Trending
90-day click momentumHaokoo Thermal Brush for Blowout Volume & Smooth Hair - 38mm Hot Brush Ionic Anti-Frizz Heated Brush 6 Heat Settings Dual Voltage Lightweight 250g Pink
Haokoo£30.584.3★
UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)
UKLISS£20.263.9★
Revlon Hair Tools RVHA6017UK Tangle Free Hot Air Styler Black
Revlon£9.894.2★
Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm Ionic Thermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Pink
wavytalk£27.264.2★
Terviiix Thermal Brush Ceramic Tourmaline Ionic Curling Iron 38MM Volumizing Hot Brush Create Root Volume & Loose Curls Digital Display 5 Temperatures Heated Volumizer Dual Voltage
Terviiix£22.594.0★
What buyers say about hot brush
What buyers praise and complain about, mined from review topics.What buyers love
“Easy and quick to use”
“Excellent price”
“better than previous one”
“It does as advertised”
“Light weight so easy to handle”
“Great size”
“Sturdy and durable”
“Gift”
“It makes my hair feel very soft”
“It dries hair quickly”
What buyers complain about
“Slow heat up”
“Not durable”
“stopped working”
“Waste of money for me”
“Absolutely rubbish”
“very difficult to use”
“It smells like a fish market”
“Think it damages the hair”
“Eh, not fit for its purpose”
“It does not hold a curl for more than a few minutes”
Top return reasons
Common questions
- Is hot brush profitable to sell on Amazon United Kingdom?
- The niche generates £583K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the hot brush niche?
- 10 brands and 46 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in hot brush?
- Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 4.3%.
- When does demand for hot brush peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the hot brush niche?
- Listings span £9.89–£39.81; the average listing price is £24.12 (sweet spot $15–$100). The average incumbent carries 2,312 reviews — the moat a new listing must climb.