Hot Brush
soft demand (-30.2% this quarter) — Hot Brush doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Hot Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hot Brush is a £583K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Hot Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.2% over the last 90 days and 3.3% of searches end in a purchase.
£583K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 17 products
Top Hot Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink
- Price
- £30.75
- Rating
- 4.2/5
- Reviews
- 1,868
- Age
- 1y ago
Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm Ionic Thermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Pink
- Price
- £27.26
- Rating
- 4.2/5
- Reviews
- 400
- Age
- 1y ago
Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm IonicThermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Rose Gold
- Price
- £27.28
- Rating
- 4.2/5
- Reviews
- 400
- Age
- 1y ago
Thermal Brush 32mm Barrel Hot Hair Brush Heated Round for Women Heated Curling Iron Create Natural Curls Dual Voltage UK Plug Rose Gold
- Price
- £14.58
- Rating
- 3.7/5
- Reviews
- 210
- Age
- 1y ago
Revlon One-Step Style Booster - Round Brush Dryer & Styler Round Brush- 38 mm (Thermal Bristles Ceramic-Coated Barrel Ionic + Ceramic Technology) RVDR5292UKE
- Price
- £26.85
- Rating
- 4.3/5
- Reviews
- 4,181
- Age
- 4y ago
Trending
90-day click momentum
Haokoo Thermal Brush for Blowout Volume & Smooth Hair - 38mm Hot Brush Ionic Anti-Frizz Heated Brush 6 Heat Settings Dual Voltage Lightweight 250g Pink
- Price
- £30.58
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 1y ago
![UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)](https://m.media-amazon.com/images/I/41DQnLOgzdL.jpg)
UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)
- Price
- £20.26
- Rating
- 3.9/5
- Reviews
- 127
- Age
- 7mo ago
Revlon Hair Tools RVHA6017UK Tangle Free Hot Air Styler Black
- Price
- £9.89
- Rating
- 4.2/5
- Reviews
- 5,540
- Age
- 9y ago
Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm Ionic Thermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Pink
- Price
- £27.26
- Rating
- 4.2/5
- Reviews
- 400
- Age
- 1y ago
Terviiix Thermal Brush Ceramic Tourmaline Ionic Curling Iron 38MM Volumizing Hot Brush Create Root Volume & Loose Curls Digital Display 5 Temperatures Heated Volumizer Dual Voltage
- Price
- £22.59
- Rating
- 4.0/5
- Reviews
- 422
- Age
- 3y ago
Newest
by launch dateUKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)
- Price
- £20.26
- Rating
- 3.9/5
- Reviews
- 127
- Age
- 7mo ago
38mm Thermal Brush Heated Hot Brush Thermal Round Iron Smooth Shine Volumize Comb Heated Curling Iron Create Natural Curls UK Plug Dual Voltage Rose Black
- Price
- £15.88
- Rating
- 3.9/5
- Reviews
- 131
- Age
- 11mo ago
Haokoo Thermal Brush for Blowout Volume & Smooth Hair - 38mm Hot Brush Ionic Anti-Frizz Heated Brush 6 Heat Settings Dual Voltage Lightweight 250g Pink
- Price
- £30.58
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 1y ago
Thermal Brush 32mm Barrel Hot Hair Brush Heated Round for Women Heated Curling Iron Create Natural Curls Dual Voltage UK Plug Rose Gold
- Price
- £14.58
- Rating
- 3.7/5
- Reviews
- 210
- Age
- 1y ago
Wavytalk Hair Straightener Brush Ionic Straightening Brush 2 in 1 UK Plug Anti-Scald Ceramic Straightener Comb with LED Display for Home Salon and Sleek Sweep Dual Voltage
- Price
- £30.98
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
46
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- wavytalk62%
- Revlon8%
- Tierwarf6%
- Remington5%
- TRESemmé4%
- Haokoo4%
- Open — no brand owns it (4 brands, 10%)
Hot Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top Hot Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- thermal brush169K/yr
- wavytalk thermal brush111K/yr
- curling brush70K/yr
- wavytalk46K/yr
- heated hair brush for short hair39K/yr
- blowout brush36K/yr
- heated brush for short hair33K/yr
- heated round brush32K/yr
- heated curling brush24K/yr
- wavy talk thermal brush20K/yr
What reviews say buyers love and hate about Hot Brush
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Easy and quick to use”
“Excellent price”
“better than previous one”
“It does as advertised”
“Light weight so easy to handle”
What buyers complain about
74% of reviews“Slow heat up”
“Not durable”
“stopped working”
“Waste of money for me”
“Absolutely rubbish”
Hot Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
4.3%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hot Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
