Hot Brush
FailDemand is soft, at -30.2% this quarter, so Hot Brush is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £583K/yr724K searches / yr
- 90-day growth
- -30.2%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 46 sellers
Flapen Score
Hot Brush against its category
The dotted line is the Beauty average. Past it, Hot Brush is stronger. Inside it, weaker.
Market
The Hot Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Brush 724K times last year and spent an estimated £583K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £583K a year.
- Searches, last 12 months
- 724K
- Growth, 90 days vs prior 90
- -30.2%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £583Ka year
- Peak month
- November4.5× the quietest month
- Top search term
- thermal brush169K searches a year
02 · Price
A sale here is worth £24.12.
Listings sell for £24.12 on average, from £9.89 to £39.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £24.12 that is £30K to £36K a year per listing.
- Average price
- £24.12inside the $15 to $100 sweet spot
- Price range
- £9.89–£39.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £30K–£36K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #38 within Styling Tools. It carries 2,312 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #38in Styling Tools
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,312per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Hot Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink
- Price
- £30.75
- Rating
- 4.2/5
- Reviews
- 1,868
- Age
- 1y ago

Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm Ionic Thermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Pink
- Price
- £27.26
- Rating
- 4.2/5
- Reviews
- 400
- Age
- 1y ago

Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm IonicThermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Rose Gold
- Price
- £27.28
- Rating
- 4.2/5
- Reviews
- 400
- Age
- 1y ago

Thermal Brush 32mm Barrel Hot Hair Brush Heated Round for Women Heated Curling Iron Create Natural Curls Dual Voltage UK Plug Rose Gold
- Price
- £14.58
- Rating
- 3.7/5
- Reviews
- 210
- Age
- 1y ago

Revlon One-Step Style Booster - Round Brush Dryer & Styler Round Brush- 38 mm (Thermal Bristles Ceramic-Coated Barrel Ionic + Ceramic Technology) RVDR5292UKE
- Price
- £26.85
- Rating
- 4.3/5
- Reviews
- 4,181
- Age
- 4y ago
Trending
estimated 90-day click momentum
Haokoo Thermal Brush for Blowout Volume & Smooth Hair - 38mm Hot Brush Ionic Anti-Frizz Heated Brush 6 Heat Settings Dual Voltage Lightweight 250g Pink
- Price
- £30.58
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 1y ago
![UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)](https://m.media-amazon.com/images/I/41DQnLOgzdL.jpg)
UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)
- Price
- £20.26
- Rating
- 3.9/5
- Reviews
- 127
- Age
- 7mo ago

Revlon Hair Tools RVHA6017UK Tangle Free Hot Air Styler Black
- Price
- £9.89
- Rating
- 4.2/5
- Reviews
- 5,540
- Age
- 9y ago

Wavytalk Thermal Brush Heated Hot Brush for Hair Styling 38mm Ionic Thermal Round Iron for Blowout Express Heated Curling Iron Create Natural Curls Dual Voltage and UK Plug Pink
- Price
- £27.26
- Rating
- 4.2/5
- Reviews
- 400
- Age
- 1y ago

Terviiix Thermal Brush Ceramic Tourmaline Ionic Curling Iron 38MM Volumizing Hot Brush Create Root Volume & Loose Curls Digital Display 5 Temperatures Heated Volumizer Dual Voltage
- Price
- £22.59
- Rating
- 4.0/5
- Reviews
- 422
- Age
- 3y ago
Newest
by launch date![UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)](https://m.media-amazon.com/images/I/41DQnLOgzdL.jpg)
UKLISS Thermal Brush 38mm Pro Ionic Heated Round Brush [120-210] - 3 in 1 Heated Curling Brush to Increase Hair Volume Make Hair Smoother & Shinier & Loose Curls Double Voltage (Elegant Black)
- Price
- £20.26
- Rating
- 3.9/5
- Reviews
- 127
- Age
- 7mo ago

38mm Thermal Brush Heated Hot Brush Thermal Round Iron Smooth Shine Volumize Comb Heated Curling Iron Create Natural Curls UK Plug Dual Voltage Rose Black
- Price
- £15.88
- Rating
- 3.9/5
- Reviews
- 131
- Age
- 11mo ago

Haokoo Thermal Brush for Blowout Volume & Smooth Hair - 38mm Hot Brush Ionic Anti-Frizz Heated Brush 6 Heat Settings Dual Voltage Lightweight 250g Pink
- Price
- £30.58
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 1y ago

Thermal Brush 32mm Barrel Hot Hair Brush Heated Round for Women Heated Curling Iron Create Natural Curls Dual Voltage UK Plug Rose Gold
- Price
- £14.58
- Rating
- 3.7/5
- Reviews
- 210
- Age
- 1y ago

Wavytalk Hair Straightener Brush Ionic Straightening Brush 2 in 1 UK Plug Anti-Scald Ceramic Straightener Comb with LED Display for Home Salon and Sleek Sweep Dual Voltage
- Price
- £30.98
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
46
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
10%
- wavytalk62%
- Revlon8%
- Tierwarf6%
- Remington5%
- TRESemmé4%
- Haokoo4%
- Open — no brand owns it (4 brands, 10%)
Demand
Hot Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Hot Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thermal brush169K/yr
- wavytalk thermal brush111K/yr
- curling brush70K/yr
- wavytalk46K/yr
- heated hair brush for short hair39K/yr
- blowout brush36K/yr
- heated brush for short hair33K/yr
- heated round brush32K/yr
- heated curling brush24K/yr
- wavy talk thermal brush20K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Brush
We read the reviews and the return reasons for every product selling here.
“Slow heat up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









