Is Horse Shampoo profitable to sell on Amazon United Kingdom?

Flapen scores Horse Shampoo 41 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £97K a year across 16 tracked products. Search demand grew +10.6% in the last 90 days.

How competitive is the Horse Shampoo niche on Amazon United Kingdom?

5 brands and 64 sellers compete in Horse Shampoo on Amazon United Kingdom. The top 5 Horse Shampoo products take 68% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Horse Shampoo?

Horse Shampoo buyers on Amazon United Kingdom complain most about Moist/Dry, Leak-Proof, and Suitability Wavy Hair. An estimated 0.1% of orders come back.

What does it cost to enter the Horse Shampoo niche?

Horse Shampoo sells for £10.22 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £5.43 to £20.09. The average product has 1,937 reviews, the count a new listing must catch up to.

Horse Shampoo

Fail

The top 5 brands take 100% of clicks, so Horse Shampoo is a Fail.

Flapen Score: 41
41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size: £97K/yr99K searches / yr
90-day growth: +10.6%search demand this quarter
Competition: 68%top-5 click share · 5 brands · 64 sellers

Flapen Score

Horse Shampoo against its category

The dotted line is the Beauty average. Past it, Horse Shampoo is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Horse Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Shampoo 99K times last year and spent an estimated £97K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months: 99K
Growth, 90 days vs prior 90: +10.6%
Conversion, latest week: 9.6%
Market size, estimated: £97Ka year
Top search term: horse shampoo35K searches a year

02 · Price

A sale here is worth £10.22.

Listings sell for £10.22 on average, from £5.43 to £20.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.22 that is £5K to £8K a year per listing.

Average price: £10.22under the $15 to $100 sweet spot
Price range: £5.43–£20.09
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: £5K–£8K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #209 within Shampoos & Conditioners. It carries 1,937 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 94%
Out of stock, average day: 0.5%
Average rank: #209in Shampoos & Conditioners
Average rating: 4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,937per listing
Listings tracked: 16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 73 months

Products

Top Horse Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Brand 175%
Brand 215%
Brand 33%
Brand 43%
Brand 53%
Open — no brand owns it (0%)

Demand

Horse Shampoo search demand

Weekly searches over the year. Pick a range.

Search terms

Top Horse Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

horse shampoo35K/yr +46.2%4.6% conv.
mane and tail17K/yr +26.0%8.5% conv.
mane and tail shampoo and conditioner19K/yr -37.1%13.1% conv.
mane and tail shampoo10K/yr -27.1%14.7% conv.
horse shampoo and conditioner7K/yr +1.9%7.9% conv.
mane n tail5K/yr -4.7%8.7% conv.
mane n tail shampoo and conditioner4K/yr -2.5%11.1% conv.
mane n tail shampoo3K/yr -7.2%11.3% conv.

Reviews and returns

What reviews say buyers love and hate about Horse Shampoo

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”

17%of negative reviews mention “Moist/Dry”

0.1%of orders come back

“Would not recommend for dry hair, left my hair feeling rough, dull, frizzy and heavy”

A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Horse Shampoo questions

Answered from the same tracked data.

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