Horse Shampoo
FailThe top 5 brands take 100% of clicks, so Horse Shampoo is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £97K/yr99K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 68%top-5 click share · 5 brands · 64 sellers
Flapen Score
Horse Shampoo against its category
The dotted line is the Beauty average. Past it, Horse Shampoo is stronger. Inside it, weaker.
Market
The Horse Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Shampoo 99K times last year and spent an estimated £97K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £97Ka year
- Top search term
- horse shampoo35K searches a year
02 · Price
A sale here is worth £10.22.
Listings sell for £10.22 on average, from £5.43 to £20.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.22 that is £5K to £8K a year per listing.
- Average price
- £10.22under the $15 to $100 sweet spot
- Price range
- £5.43–£20.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #209 within Shampoos & Conditioners. It carries 1,937 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 0.5%
- Average rank
- #209in Shampoos & Conditioners
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,937per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Horse Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mane n Tail Original Formula Shampoo and Conditioner Twin Pack For Healthier Looking Hair 355 ml
- Price
- £11.49
- Rating
- 4.4/5
- Reviews
- 7,510
- Age
- 15y ago

Mane n Tail Original Formula Shampoo For Healthy Looking Hair 355 ml (Pack of 1)
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 5,273
- Age
- 17y ago

Mane n Tail Deep Moisture Retention Treatment Shampoo & Conditioner Twin Pack Hydrates and Lengthens Provitamin B5 355 ml (Pack of 1)
- Price
- £8.59
- Rating
- 4.4/5
- Reviews
- 3,272
- Age
- 15y ago

Mane n Tail Herbal Gro Shampoo and Conditioner Twin Pack Nourishes and Strengthens Olive Oil and Keratin 355 ml (Pack of 1)
- Price
- £10.65
- Rating
- 4.4/5
- Reviews
- 530
- Age
- 4y ago

NAF Show Off Shampoo 500ml Deep-Cleansing & High-Gloss Coat Wash for Horses Brightens All Coat Colours With Fresh Fragrance for Show-Ready Shine
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 11y ago
Trending
estimated 90-day click momentum
NAF Teatree & Mint Shampoo 500ml Gentle Antibacterial Horse Wash Soothes Sensitive Skin & Promotes Healthy Coat Ideal for Frequent Use
- Price
- £8.67
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 8y ago

Powerful Organic Super Shine Horse Shampoo 500ml Instant Antibacterial Skin Soothing Relief by Cooper and Gracie | Cleans Effectively & Shines Hair | Low-Lathering Natural
- Price
- £10.25
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 7y ago

GOLD LABEL STOCK SHAMPOO TEA TREE OIL
- Price
- £18.92
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 14y ago

Wahl Dirty Beastie Deep Cleaning Dog & Pet Shampoo 5L Concentrated Formula
- Price
- £20.09
- Rating
- 4.7/5
- Reviews
- 1,103
- Age
- 16y ago

Wahl Diamond White Coat Enhancing Dog& Pet Shampoo 5L Concentrated Formula
- Price
- £19.77
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 16y ago
Newest
by launch date
Mane n Tail Herbal Gro Shampoo and Conditioner Twin Pack Nourishes and Strengthens Olive Oil and Keratin 355 ml (Pack of 1)
- Price
- £10.65
- Rating
- 4.4/5
- Reviews
- 530
- Age
- 4y ago

Powerful Organic Super Shine Horse Shampoo 500ml Instant Antibacterial Skin Soothing Relief by Cooper and Gracie | Cleans Effectively & Shines Hair | Low-Lathering Natural
- Price
- £10.25
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 7y ago

NAF Teatree & Mint Shampoo 500ml Gentle Antibacterial Horse Wash Soothes Sensitive Skin & Promotes Healthy Coat Ideal for Frequent Use
- Price
- £8.67
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 8y ago

NAF Pimp My Pony Shampoo 500ml Deep Cleaning Shine-Enhancing Shampoo for Horses & Ponies Fruity Fragrance Gentle pH-Balanced Formula for Show-Ready Results
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 11y ago

NAF Show Off Shampoo 500ml Deep-Cleansing & High-Gloss Coat Wash for Horses Brightens All Coat Colours With Fresh Fragrance for Show-Ready Shine
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
64
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Mane 'n Tail75%
- NAF15%
- C&G Pets3%
- Wahl3%
- Gold Label3%
- Open — no brand owns it (0%)
Demand
Horse Shampoo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Horse Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- horse shampoo35K/yr
- mane and tail17K/yr
- mane and tail shampoo and conditioner19K/yr
- mane and tail shampoo10K/yr
- horse shampoo and conditioner7K/yr
- mane n tail5K/yr
- mane n tail shampoo and conditioner4K/yr
- mane n tail shampoo3K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Shampoo
We read the reviews and the return reasons for every product selling here.
“Would not recommend for dry hair, left my hair feeling rough, dull, frizzy and heavy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









