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Hormone Harmony

Fail

Demand is soft, at -37.8% this quarter, so Hormone Harmony is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£67K/yr200K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
80%top-5 click share · 6 brands · 14 sellers

Flapen Score

Hormone Harmony against its category

The dotted line is the Beauty average. Past it, Hormone Harmony is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hormone Harmony market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hormone Harmony 200K times last year and spent an estimated £67K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
1.9%
Market size, estimated
£67Ka year
Peak month
August2.3× the quietest month
Top search term
hormone harmony114K searches a year

02 · Price

A sale here is worth £17.39.

Listings sell for £17.39 on average, from £8.06 to £26.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.39 that is £2K to £4K a year per listing.

Average price
£17.39inside the $15 to $100 sweet spot
Price range
£8.06–£26.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #104 within Scalp Treatments. It carries 397 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
55%
Out of stock, average day
6.4%
Average rank
#104in Scalp Treatments
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
11

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hormone Harmony products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 211%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Hormone Harmony search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Hormone Harmony search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hormone harmony114K/yr
  • happy mammoth hormone harmony75K/yr
  • happy hormones supplement3K/yr
  • happy hormone2K/yr
  • hormone harmony happy mammoth2K/yr
  • hormone harmony for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Hormone Harmony

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Sleep Quality”
11%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hormone Harmony questions

Answered from the same tracked data.