hormone harmony
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£17.39avg listing price — sweet spot $15–$100
Review moat
Great397.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£8.06–£26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 200K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hormone harmony is a £67K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hormone harmony market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £52K–£70K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 55%
- Out of stock
- 6.4%
- Avg brand age
- 24 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
14
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Generic75%
- HERA VITALITY11%
- MenoCalm4%
- HealthEssent4%
- Health and Her4%
- Tamiodfo3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.3×
Top hormone harmony search terms
- hormone harmony114K/yr
- happy mammoth hormone harmony75K/yr
- happy hormones supplement3K/yr
- happy hormone2K/yr
- hormone harmony happy mammoth2K/yr
- hormone harmony for women3K/yr
Top hormone harmony products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Female Happy Hormone Menopause Relief Staying Relaxed
Generic£22.895.0★1 rev
Hormone Harmony - Relief for menopause and perimenopause hot flashes night sweats mood swings 1pcs
Generic£24.303.3★3 rev
Hormone Balance Ashwagandha Mind & Body 1000mg Adaptogen Support for Stress Calm Energy Sleep & Mood Hormone Balance & Focus 120 Vegan Tablets | Cortisol Reducing Supplements
HERA VITALITY£12.164.1★146 rev
female happy hormone
Generic£26.465.0★1 rev
Female hormone harmony female probiotics menopause relief staying relaxedRejuvenate
Generic£22.625.0★2 rev
Newest
by launch dateFemale Happy Hormone Menopause Relief Staying Relaxed
Generic£22.891 rev
Hormone Balance Ashwagandha Mind & Body 1000mg Cortisol Adaptogen Support for Stress Calm Energy Sleep & Mood Hormone Balance & Focus 60 Vegan Tablets
HERA VITALITY£8.20146 rev
Hormone Harmony - female probiotics menopause relief staying relaxed 1pc
Generic£20.750 rev
female happy hormone
Generic£26.461 rev
Hormone Harmony - Relief for menopause and perimenopause hot flashes night sweats mood swings 1pcs
Generic£24.303 rev
Trending
90-day click momentumFemale Happy Hormone Menopause Relief Staying Relaxed
Generic£22.895.0★
Hormone Balance Ashwagandha Mind & Body 1000mg Cortisol Adaptogen Support for Stress Calm Energy Sleep & Mood Hormone Balance & Focus 60 Vegan Tablets
HERA VITALITY£8.204.1★
Cortisol Support with Ashwagandha Magnesium L-Theanine Chamomile and Vitamin C & D3 Cortisol Detox Hormone Balance Supplements Mood Focus Stress Relief Sleep Support -60ml
Tamiodfo£8.064.2★
Hormone Harmony - female probiotics menopause relief staying relaxed 1pc
Generic£20.750.0★
Hormone Harmony - Relief for menopause and perimenopause hot flashes night sweats mood swings 1pcs
Generic£24.303.3★
What buyers say about hormone harmony
What buyers praise and complain about, mined from review topics.What buyers love
“improve your sleep”
“Anxiety is gone”
“the structural composition is highly workable”
“It is in my opinion good value”
“no funny taste”
“Subtle boost to mood and mind”
“not waking up with early morning nerves”
“Easy-to-Swallow Tablets with Clear Sourcing”
“It promotes good mood, relaxation and hormonal balance”
“Ease of Use: The tablets are a manageable size”
What buyers complain about
“Didn't work”
“Westing money”
“I was not coping well with all official stress”
“there is no taste to the capsules that I could tell”
“may have different results from these types of products”
“its hard to get a full 1ml dose in it. you take 2ml per day”
“Heartburn within a few days of use”
“It is quite awkward to use really which is why I am only giving it 3 stars”
“It didn't really do anything for me, I was hoping it would ease the menopause stress fog and weight gain”
“But the Bottle Is Wildly Oversized”
Common questions
- Is hormone harmony profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 11 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the hormone harmony niche?
- 6 brands and 14 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in hormone harmony?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Stress/Anxiety. The return rate is 0.0%.
- When does demand for hormone harmony peak?
- Demand peaks in Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the hormone harmony niche?
- Listings span £8.06–£26.46; the average listing price is £17.39 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.